An easy interface combined with a continuously growing catalog of advantages makes SpyFu a top contender in the world of search marketing research and tracking software.

SpyFu’s main claim to fame is its ability to essentially spy on your competitors, researching their keywords, ad variations and organic rankings to expose their search marketing secret formulas.

The platform then helps you topple those same competitors by arming you with the information you need to restructure your own pay-per-click accounts, design new paid and organic search initiatives, and generate more leads.



Deep details on your competition shoot SpyFu to the top of the list for tracking and research software. The Kombat Tool lets you view your competition’s keywords and ad copy, glimpsing which content brings in the highest returns.

You can also check which ads your competition has been running the longest as well as the keywords that hold the highest bids. Further information includes Web-specific data on your competitors’ sites, such as the number of incoming links, the number of daily clicks, and website load time.

You can find and use competitor domain names as keywords, download all organic keywords and AdWords, and review 200 of your competitors’ highest-priced AdSense keywords.

The platform also offers an organic search engine optimization dashboard to track how well your website is performing, along with suggestions on higher impact keywords and competitors you should track. All this data adds up to valuable ammunition for revamping and optimizing your own campaigns.



Although SpyFu is compatible with Google, the software is unable to offer PPC insight for Yahoo or Bing. The platform can sometimes be less than accurate when it comes to keywords and ad positions.

SpyFu also lacks a place to edit the AdWords in your own campaign; neither does it offer the ability to host a SpyFu white-label dashboard on your own domain.