Big Mistakes to Avoid Going Big with Content Marketing
CRUCE SAUNDERS | Author, “Content Engineering”, Principal, Simple [A]
Tuesday, May 13 10:10-11:00 AM
You’re ready to get your feet wet with content marketing, but the vast sea of options is kind of freaking you out. Now you’re wondering how to avoid the big mistakes that can surely surface on your journey. Your initial move is to put the customer experience first, and the technology and content assets last. Only then can you sort out how to get the right assets to the right people at the right time, delivered in the right format that resonates well, looks great and performs again and again. Cruce will walk you through the content engineering process that achieves these goals, outlining how to avoid 17 common mistakes that could cost you millions in lost revenue and time. He’ll showcase new-age methodology used to select the best platform, hire the right players, define the roles and “engineer’ content marketing success. Top all that off with a handful of real-world examples, and you’ll be ready to secure the big budget with your boss to go big.