Lead Generation | Content Marketing Conference

3 Tips For Using Brand Ambassadors To Generate Buzz

by Contributing Author | May 30, 2018 | Content Creation, Content Planning

In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...

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