by Content Marketing Conference | Aug 17, 2015 | Content Creation
What is content marketing worth if it does not engage readers? Not much. You have 10 to 20 seconds to capture your readers’ attention. Is your content engaging? To engage readers, content must be scannable, important, and create an emotional connection. Content that...
by Content Marketing Conference | Aug 3, 2015 | Content Creation
Anyone who knows anything about digital marketing will tell you the same thing. Content is king. Forget the word mills and focus on providing exceptionally written content that offers a true value to readers and they will come. The idea is that the internet has become...