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Marketing Tracks: Content Performance

Marketing Tracks: Content Performance

by Contributing Author | Jan 30, 2020 | CMC News & Announcements, Content Performance

If your content doesn’t perform, you won’t get the results you’re seeking. We’ve got the formulas and speakers to get your gears turning and your strategies working. Tom Shapiro’s session on 5 Insights on Content Effectiveness Learned from 300 B2B Websites gives you...
What’s Hot in Content Performance? Continual Sophistication of Metrics Through AI

What’s Hot in Content Performance? Continual Sophistication of Metrics Through AI

by Content Marketing Conference | Dec 11, 2018 | Content Performance

How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
What’s Hot in Content Performance? Engaging Boldly with Rich Media

What’s Hot in Content Performance? Engaging Boldly with Rich Media

by Content Marketing Conference | Oct 16, 2018 | Content Performance

Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
Boost Your Conversion Rate by Bucking These Trends

Boost Your Conversion Rate by Bucking These Trends

by Contributing Author | May 16, 2018 | CMC News & Announcements, Content Optimization, Content Performance

My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
#CMC17 Recap: Overcome These 7 Deadly Sins to Boost Performance with Arnie Kuenn

#CMC17 Recap: Overcome These 7 Deadly Sins to Boost Performance with Arnie Kuenn

by Byron White | May 5, 2017 | CMC News & Announcements, Content Performance

CEO of Vertical Measures, Arnie Kuenn is an expert in every step of content marketing, from strategic development to measurement. He’s literally written the book on it. In this breakout session at CMC17, Arnie zeroed in on content optimization beginning with a slide...
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