by Contributing Author | Jan 30, 2020 | CMC News & Announcements, Content Performance
If your content doesn’t perform, you won’t get the results you’re seeking. We’ve got the formulas and speakers to get your gears turning and your strategies working. Tom Shapiro’s session on 5 Insights on Content Effectiveness Learned from 300 B2B Websites gives you...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
by Content Marketing Conference | Oct 16, 2018 | Content Performance
Content performance refers to evaluating your content’s success. Of course, success is subjective so it ultimately boils down to which metrics you are evaluating and why followed by the methodology used to observe user habits and other indicators of whether or...
by Contributing Author | May 16, 2018 | CMC News & Announcements, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Byron White | May 5, 2017 | CMC News & Announcements, Content Performance
CEO of Vertical Measures, Arnie Kuenn is an expert in every step of content marketing, from strategic development to measurement. He’s literally written the book on it. In this breakout session at CMC17, Arnie zeroed in on content optimization beginning with a slide...
