by Contributing Author | Aug 19, 2020 | CMC News & Announcements
INFUSEMedia is a demand generation engine. — whatever that means. It’s confusing, but in the world of content marketing, some of the best things have fancy names. Forget the innovative label for a minute, and let’s break down what INFUSEMedia does...
by Byron White | Dec 21, 2016 | Content Strategy
Account Based Marketing isn’t just a form of strategic business marketing – when implemented properly, it can also be a perfect opportunity for self-reflection. The founding principles of ABM require a business to take individual prospects or customer accounts into...