With CMC 2020 wrapping up just a couple of weeks ago, we thought we’d dig into some of the exceptional content from this year, brought to you by industry-leading speakers and experts. If you purchased a ticket to CMC 2020, you’ll continue to get access to this content until next year’s conference. But if you’re a CMC 2020 Free ticket holder, then you only have access to the CMC Digital Portal until May 31, 2020.
So why not jump into some of our favorite workshops this weekend?
Below we’ve put together a list of descriptions for each of the CMC 2020 workshops with links directly to the video. Find the workshops that appeal most to you, and start learning today on the CMC Digital Portal.
Please note that you should log in before clicking the link if you want to go directly to the video.
If you haven’t registered yet for CMC 2020 Digital FREE, you can still access the 2020 sessions and our archive of content from CMC 2017-2019 for free until May 31st. Just register here.
Writing Without Bullshit
People spend well under a minute on average reading any online news article. It is a day and age where people want to be spoon-fed information and details quickly and easily. Writing for this kind of customer consumption does not come naturally, and takes special focus, training, and application to be done successfully. In Writing Without Bullshit, Josh Bernoff takes you through the process of writing content that your customers and leads actually enjoy – content that’s bold, direct, effective, and attention-grabbing. From emails to blog posts to reports, you’ll learn how to write without fluff clogging up your message. You will learn how to keep your focus on what the customer wants and needs, how to get rid of passiveness in your writing, why and how to avoid jargon, and how to write content your audience needs and wants to read. Master these techniques and you can maximize the power of any piece of writing.
While it has been around for many years, not very many people today are taking advantage of the potential source of marketing power LinkedIn has to offer those who are willing to dig a little for it. LinkedIn has been undergoing some major changes and the designers and developers have been working hard over the past few years to transform the site. In its effort to keep up with the changing times and changing demands, LinkedIn is no longer simply operating as a resume database – it is now being transformed into a powerful content marketing machine. Join LinkedIn pro, AJ Wilcox as he covers all the bases for LinkedIn marketing, from organic to paid. Learn the skills needed to expand your profile, reach your audience, amplify your message, and maximize your ROI in this LinkedIn Masterclass.
Conversion Rate Optimization Masterclass
In the Conversion Rate Optimization Masterclass, you will uncover the key components that make up a successful and profitable conversion and optimization plan. Presenter, Ayat Shukairy explores the SHIP method, which has helped propel well-known brands such as eBay, Target, and Special Olympics, and she shows you how it can help drive your brand ahead of the competition. Learn why it is important to fully understand customer motivation, and goals and find out how to uncover these essential nuggets for yourself. You will also learn how to prioritize the various components of your marketing plan and your website so they all flow and work together rather than against each other. Finish the workshop by learning the skills you need to convert visitors to new customers and make sure new customers become repeat customers.
Video Marketing Makeover
In this educational, fast-paced, expert-lead, 1.5-hour-long workshop, former television writer, producer, and agency executive Andrew Davis will show you how to quickly and effectively makeover your current marketing videos. While watching the Video Marketing Makeover workshop, you’ll discover how to take your data and information and present it in a way that is entertaining, powerful, engaging, and marketable. You will learn how to connect to your reader instantly and how to keep them engaged throughout your video. And most importantly, you’ll learn how to turn video flops that aren’t helping your brand and that aren’t getting views and responses into powerhouses that will propel your brand ahead of the competition. Bring your flop and after this workshop, you’ll leave with a re-worked story and roadmap that will lead to your goal.
Build a Brand-Driven Message Architecture
If you are not sure of the message you wish to communicate, how can you know that you are doing it well? The quick answer is that you can’t. In Build a Brand-Driven Message Architecture, Margot Bloomstein shows you the ins and outs of truly effective communication. She covers why it is important to know both what you want to share with your customers and the best way to communicate that message. A brand-driven content strategy allows for more resourceful, effective, maintainable, and beneficial content. Learn what you need to get off to a good start and how to make the most of the time, effort, and energy you put into your communications.
Content Strategy Masterclass
Byron White, Melissa Sciorra, and Sarah Burt
In our signature Content Strategy Masterclass, you’ll learn how to strengthen the process by which you develop your content strategy and enhance the planning and marketing skills you already have in your tool kit. Lead by CMC Founder, Byron White and presenters, Melissa Sciorra and Sarah Burt, this masterclass is specially designed for individuals who already have a working baseline knowledge of content marketing but want to learn how to take things to the next level. Those individuals who want to maximize profits, grow the business, and improve customer reach will benefit greatly from this video training. You’ll take a close and intimate look at the various strategies and techniques you can use for content marketing growth with in-depth presentations on each step of developing a content strategy: Content Planning, Content Creation, Content Optimization, Content Distribution, Content Performance, and Content Management. Learn how to ensure you are heading in the right direction, how to maximize ROI, and how to maintain the right focus in your niche market.
After completing this workshop, you can demonstrate your knowledge by passing our Content Strategy Certification test. After you pass the test, you’ll earn a knowledge badge that you can share on your LinkedIn page or website.
Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng
Karen X. Cheng
With a unique take on a training conference video, Behind the Scenes of Viral Videos gives you an engaging, behind-the-scenes look at what it takes to make viral videos that promote your brand, grab the reader’s attention, and improve your ROI. In this video, CMC Founder, Byron White interviews Karen X. Cheng, offering a personal look at all the videos she has made during her illustrious career in video marketing and advertising. In this one-on-one interview, Karen touches on the path that her career has taken over the years, starting from her very first viral video to what projects she has been working on recently. She provides her unique insight on important video marketing concepts such as technology, best practices, and strategies, showing how each of these has changed over time and how you can best make use of them today in your own videos.
The Billion-Dollar Differentiator: How to Build & Activate an Audience You Own
In The Billion-Dollar Differentiator, Samantha Kermode hones in on the importance of the Customer Journey – Awareness, Consideration, Decision, and Advocacy. In this workshop, you will learn the step by step process that is needed to connect with your customer in a way that drives your brand, product, or message. Discover how vital it can be to create content that resonates with your audience, and learn more about what the various stages of the customer journey are and how your content can affect that journey. Discover tips for honing your message to say exactly what you need to say exactly when your customers need to hear it. After finishing this workshop, you will be prepared to know where, when, and how to promote your content so that it appeals to your customers and is beneficial to them. ROI, marketing, SEO, and more will also be addressed in this workshop.
Facebook Marketing Masterclass
Become a Master of Facebook Marketing by learning everything you need to know from Dennis Yu in this Facebook Marketing Masterclass. In this course, you’ll learn how to make the most of this powerful marketing promotional tool. Yu will discuss the best ways to connect with prospective customers and guide you through the process of how to get started with the lowest ad costs on the web so you can achieve the greatest return possible for your investment. Set up successful Facebook ad campaigns after learning how to ensure you are targeting the right audience, how to use the best tracking strategies, and how to maximize your exposure.
CMC 2021 Tickets Now on Sale
With the 2020 conference wrapping up just two weeks ago, we are already planning some exciting things for next year!
New this year is a digital option for attending CMC 2021. If you can’t make it to Boston next April, you can still get virtual access to all the keynotes, sessions, and workshops in the CMC Digital Portal. If you register today, you can take advantage of our lowest prices of the year. For just $174, you will continue to get access to the CMC Digital portal with content from CMC 2017-2020. Then, when the conference kicks off next April, you’ll see new content launching right in the portal.
And if you’d rather attend live in Boston, you can still take advantage of our most affordable pricing with options for a conference pass, workshops only, and the All Access Pass, our most popular option. Check out our registration page for more information. And have fun exploring the CMC Digital portal during your free trial period!