You’ve created wonderful content for your readers, clients, and customers to look at. But what if nobody is seeing your content? A total disaster. It’s like throwing a party and nobody comes to it. It’s frustrating to have that happen when you have a product, message, or service you know will resonate with your potential customers and clients. That’s why what is just as important as content is your content optimization — the way for search engines to pick up your content when people are searching for specific keywords.

If you’re going to the Content Marketing Conference 2020 (CMC2020), you’re in luck! The Content Optimization track has six sessions, where you can learn from the best when it comes to SEO and what to do to drive traffic, leads, and sales to your website.

Learn New SEO Techniques from the Best

SEO or Search Engine Optimization is a constantly changing animal because the search engines, like Google, are always changing their algorithms. You can stay one step ahead of the crowd when you attend the session, Cutting Edge SEO for 2020 – The 10 Things You Need to Know. Shana Sullivan, the Project Manager for Vertical Measures will teach you what new technologies are available to help you achieve page one status on search engines. You’ll also learn what type of content resonates with search engines and create and optimize the type of content that search engines search for. You’ll learn the secrets of optimizing and getting on page one of the searches. A must attend class for anyone who needs to get their company in front of potential customers and clients.

In How to Build an SEO Magnet that Drives Free Traffic, Leads and Sales, you’ll learn how to get traffic from big search engines like Google by creating content that drives customers to your website. Taught by Lindsay Marder, the Co-Founder of Digital Strategy Boot Camps, you’ll learn how to create an SEO magnet that will continue to send potential customers and clients to your website again and again.

Get the Conversions You Want, and Stay On Top

If you’re not getting the conversions and traffic you need on your landing page, or maybe you’d like to have more conversions, the Content Optimization track is for you. Want to know what you’re doing wrong? Attend Landing Pages: 7 Tips to Never Boost Conversions hosted by Justin Rondeau, the Director of Optimization at DigitalMarketer. You’ll learn what you’ve been doing wrong as well as what you can do to boost those conversions.

Attend the Panel: Advanced Content Optimization Strategies and get more information from content optimization experts. They’ll talk about several strategies, including gamifying your content, new linking tactics, and latest trends for optimization. A must attend session for anyone looking to improve their SEO.

Use Tools to Get Information Directly from Your Competitors

Why work harder when you can work smarter? Your competitors can provide a slew of information that will propel you over the top in conversions. In Advanced SEO: Competitive Intelligence, Modern Scraping and More, Melissa Sciorra, the Sr Manager SEO for SmarterTravel, a TripAdvisor Company, teachs you how to scrape your competitors’ websites and top performing content using tools and AI to discover the best content, keywords, and tone you need to create your best content.

In Competitive Intelligence: Finding the Content Gaps to Win, hosted by Mike Roberts, the President and Founder of SpyFu, you’ll learn the new technologies you need to get on top and stay ahead of your competition. You’ll learn new ways to harvest keywords and discover content gaps. And you’ll be able to create a content strategy in mere hours, not days or weeks, that you can put into effect now.

Want to Learn More About the Tracks and Sessions at CMC2020? Check Us Out HERE!


Maggie B. is a professional, multiple award-winning writer and editor of more than 30 books and more than a thousand articles. She earned her Master’s Degree in Liberal Studies with an emphasis in creative writing at the University of Denver. She has written articles on science, pets, sustainability, hunting, technology, outdoors and recreation, food, writing, publishing, careers, and other topics. She is the publisher for Sky Warrior Books and Garnet Mountain Press.