As Drake would put it, “Started at the bottom, now we here.” But when you’re starting at the bottom, it can seem inescapable. You’ve read all about different marketing strategies, but the advice always seems intended for enterprises with tons of resources not to mention some form of prestigue to work with. How do you gain traction when you’re a small business or solopreneur working with a very limited budget and no one knows who you are?
Venngage went from 0 to over 300,000 monthly visits to their blog posts: and Venngage’s marketing director Nadya Khoja will show you how she did it in her Growth by Content: Driving Massive Traffic Without a Big Budget session.
How to Make an Impact with Little or No Marketing Budget
When you don’t have any online presence yet and you’re not working with a robust amount of venture capital, it can seem daunting to start putting yourself out there even if you have a marketing expert helping you out. How do you work around this?
In Nadya’s session, you’ll learn how you can make a major impact without spending a whole lot of money on ads and other marketing and outreach expenses. Everyone talks about getting into content marketing because it’s often the best value for your money that still produces results years after creation, but what types of content should you prioritize? You’ll learn about which metrics are the most important to pay attention to and how they work in tandem with the content types you should pursue.
Scaling Traffic is Impossible If You Don’t Know Where to Start
There’s a flipside to starting from the bottom: suddenly experiencing a major burst of growth that’s impossible to keep up with, and it ends up making the law of diminishing returns you always heard about in business classes into a reality. You went from 0 to 300,000, but how do you stay there and keep that traffic consistent?
If you build it, they will come. But if you want them to stay, you need to have a strategy in place and know what metrics to look out for. So many marketers and new entrepreneurs don’t take this into account because they tend to think that once they have the numbers, the work is done. But your performance metrics actually become more important than ever, and are the next thing to prioritize once you’ve gotten past the hurdle of having very little marketing budget to work with.
Learn from the Founder of Drunk Entrepreneurs and a Marketing Expert Who Started at the Bottom
Before she came to Venngage, Nadya earned a degree in theatre then a Master’s in digital media after worries about career prospects. She joined the Venngage team and went from zero marketing knowledge to driving 800% growth in acquisition and monetization for the company after becoming well-versed in SEO and content marketing in just three years.
This has led Nadya to be recognized in Forbes, Huffington Post, Mashable, Wired, and several other publications. She also founded the web series Drunk Entrepreneurs where she shares marketing advice after hitting the bottle.
Content Marketing Conference is pleased to have Nadya this year and if you’re starting from the bottom, her session shouldn’t be missed. And if you’ve never watched Drunk Entrepreneurs, you can catch the live action version when she takes the stage in the Comedy Marketing ending keynote!
Rachel P is an indie game developer, writer, and consultant. She is also a content strategist here at Writer Access and would be happy to help you with keyword maps, customer journey maps, and buyer personas in addition to writing for you. If you would to like to hire Rachel to devise a content strategy for you, please contact your account manager or send a direct message.