This year’s Content Marketing Conference is almost upon us yet again, which can only mean one thing – a small army of thought leaders, industry experts and other content professionals are about to descend on the beautiful Boston Westin Waterfront Hotel for four days packed with insight you’d be hard-pressed to find anywhere else.
If your content strategy needs a bit of work, this event is for you. There are a huge number of different sessions taking place devoted to that topic taking place across the conference, and there are five in particular that you’re absolutely going to want to take a closer look at.
Content Strategy MasterClass
The fun begins immediately on Tuesday, April 16 at 9:00am. Not only will you leave with everything you need to understand why a content strategy is so critical to your long-term objectives, but you’ll also have the chance to dive deep into the tips, tricks and techniques that allow you to aim every last dollar of your content marketing investment in the right direction courtesy of exceptional speakers like Byron White (Chair of the Content Marketing Conference), Samantha Stone (Author, Founder and CMO of Marketing Advisory Network) and Ms. Melissa Sciorra (Senior SEO Manager at SmarterTravel).
Building a Brand-Driven Message Architecture
Having a content strategy is one thing. Having a content strategy grounded in an organic, brand-driven message architecture is something else entirely. Everything you say should ultimately reinforce what your brand is all about and if it doesn’t, why are you saying it at all? Use this session to learn how and why to create clear communications goals with your strategy with Margot Bloomstein, Brand and Strategy Consultant at Appropriate, Inc.
Content Marketing Fitness – 10 Exercises to Build Your Marketing Beach Body
In a lot of ways, your content strategy is not unlike your health and fitness goals. You can know exactly what you want to accomplish and you can even know how, but there are certain bad habits that you may bring with you that will work counter to those objectives, not towards them. Join Lee Odden (CEO and Co-Founder of Top Rank Marketing) teach you not only the types of things you should be avoiding at all costs, but also the good habits you should be leaning into that will create more momentum for your content strategy than you know what to do with. By the end you’ll know how to create a content marketing diet AND exercise combination that’s right for you, your brand and the long-term success of your messaging.
How Saying Less Can Help Your Clients Sell More
If brevity is the soul of wit, the good news is that it’s the soul of your larger content strategy, too. A confusing mix of product preach and information overload doesn’t help anybody. If you want to hone the type of content strategy that can’t help but perform, you need to get right to the bottom of your message as quickly as possible. As the old saying goes, “if you want to challenge your clients to the core, you need to get to the core.“ Join Ryan Foland (Managing Partner at InfluenceTree) as he teaches you how to do all of this and more.
How Influencers Use Social Media to Build Communities and How Your Brand Can, Too!
Every savvy content marketer knows that their larger content strategy cannot exist in a silo. If you really want to reach the widest audience possible, sometimes you need to not only know what to say… but who to enlist to help you say it. In this unforgettable session, Neal Schaffer (President of PDCA Social) and Michaela Alexis (Panelist) will teach you not only how to identify, approach and select the best influencers, but how to motivate them, make sure your goals align and much, much more. At the end, you’ll have everything you need to tap directly into this multi-billion dollar industry that shows absolutely no signs of slowing down anytime soon.
These are just a few examples of the many incredible sessions devoted to the topic of your content strategy that will be taking place at this year’s Content Marketing Conference. But Content Strategy isn’t even the ONLY topic of discussion. With sessions devoted to content creation, video, optimization and more, it’s easy to see why this year’s event is one that you literally cannot afford to miss.
So if you’re ready to get in on the action and take your content marketing efforts to an exceptional new level, don’t delay – register for your trip to the 2019 Content Marketing Conference today.
Stephen L earned his Bachelor of Arts in Film and Video Production at the University Of Toledo College Of Performing Arts in Toledo, Ohio. In addition, he also worked for a big box electronic retailer for three years specializing in high definition audio and video equipment as well as computers and software. He has created almost ten thousand pieces of SEO-driven content for various online clients on topics ranging from the entertainment industry, electronics, computer operating systems and general technology.