The new year is underway, and we’re heading beyond content marketing trends and into the heart of crafting phenomenal content in this week’s roundup.

Read on to learn innovative tips for increasing traffic, how to make your content go from good to fabulous, and how to get interactive. Also, get inspired by the powerful content marketing techniques employed by higher education brands and businesses like Airbnb and Redbull. Finally, check out the latest content marketing statistics from key influencers and what it means for the future of the industry.

Content Marketing Tips and Strategies

AnchorHow to Build a B2B Content Marketing Strategy in 2019 via G2 Crowd
Building and nurturing relationships are the ongoing themes in this valuable guide that highlights 12 components of a successful B2B content marketing strategy.

3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019 via Entrepreneur
Check out these fresh strategies for driving more traffic and interaction to your content that includes innovative ways to employ e-learning, micro-influencers, and your staff.

Content Marketing: What to Use When via Influencive
Influencive provides a helpful look at a variety of content marketing goals and each specific stage of the consumer journey for more effective targeting.

Getting Interactive Is Key to Effective Content Marketing in 2019 via CMS Wire
Interactive content has appeared on nearly every content marketing trend list for 2019. This article lists four major brands killing their interactive content and five inspirations for going interactive.

5 Keys to Content Marketing Success via CUInsight
These tips go far deeper than crafting an effective strategy by affirming the core values of content that’s simply great.

10 Innovative Content Marketing Resolutions for 2019 via Business 2 Community
It’s not too late! These New Year’s resolutions will help you nail your brand’s content marketing campaigns this year.

10 Content Marketing Lessons to Learn from Creative E-Commerce Brands via Business 2 Community
Business 2 Community provides an invaluable curated list from ten e-commerce professionals with their most potent strategies for improving and promoting content.

The Latest Insight and Trends in Content Marketing

Transforming ‘Content Marketing’ to ‘Content Experiences’: 3 Insights for Marketers via Martech Advisor
This piece lists the most common content marketing traps and details the three characteristics that catapult content into an experience.

What Higher Education Content Marketing Can Teach You About Brand Purpose via Skyword
Every brand can learn how to create purpose-driven content marketing with these six methods efficiently employed by higher education marketers.

The SMB Guide to Content Marketing and Social Amplification via Business.com
This excellent guide illustrates the components of high-quality content, how to amplify your reach, and what immediately needs to kick butt.

Brands as Publishers: What Makes Casper, Airbnb and Red Bull Outstanding Content Marketers via ClickZ
ClickZ analyzes how these six major brands exploded their content marketing strategies and inspired consumers by creating their own publications.

Content Marketing News

New Study Shows Content Marketing Adoption Trending Upward for 2019 via Martech Series
Summarized here are a few key highlights of a newly published study from ContentWriters, and what it means for the future of content marketing.

Marketers Using Wrong Measures to Judge Content Campaigns via WARC
A survey of key influencers recently conducted by World Media Group reveal these critical statistics about effective campaigns, brand engagement, and accurate metrics.

Spoiler Alert: We’re changing up our format soon. Stay tuned!

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