B2B content marketers, the roundup this week is for you. And we have tons of inspiration for B2C marketers, too.

B2B content marketing strategies and trends dominate the news with statistics from the Content Marketing Institute’s latest report, including specific advice for the tech and banking industries. Also featured: content marketing strategies for e-commerce, video marketing, using Snapchat Spectacles, and how to use storytelling even if you aren’t Stephen King.

Effective Content Marketing Strategy

Creating a Content Marketing Strategy for E-commerce via Practical Ecommerce
If you’re utilizing content marketing in your e-commerce business or thinking of doing so, then be sure to apply these six critical strategies.

Eight Highly Effective Content Marketing Strategies To Boost Engagement via Forbes
Members of the Forbes Young Entrepreneur Council share their evergreen and practical content marketing strategies for driving more content-based traffic.

So, You Want to Launch a Video Content Strategy? via Skyword
Before diving head first into creating video content to promote your brand, consider this three-phase process for implementing video while mitigating the risk of falling flat.

Creative Content Marketing Tips

10 Ways Brands can use Snapchat Spectacles for Content Marketing via Entrepreneur
Think Snapchat is just for flower crowns and anime eyes? Here are several creative ways that brands can use the Snapchat Spectacles, smart glasses that record video, to revolutionize their content to connect with audiences.

Three Inspiring Ways B2B Companies Have Used Content Marketing via Forbes
Detailed here are three unique examples of how big B2B brands successfully mastered content marketing on their way to skyrocketing business.

5 Storytelling Ideas for the Age of Interactive Marketing via Martech Advisor
You’ve heard about how compelling storytelling is for connecting with consumers emotionally. This article offers some pretty cool ways to weave storytelling into your content marketing without having to write a novel.

7 Tips To Be Successful With Content Marketing In 2019 via Business 2 Community
These tips were all notable for the most successful content marketers of this year, based on statistics revealed in the Content Marketing Institute’s latest report on B2B marketing.

The Latest Trends in Industry Content Marketing

Major Content Marketing Trends For Banks & Credit Unions In 2019 via The Financial Brand
Included here are infographics with illuminating statistics on the success, and failure, of content for banking brands in 2018. These key trends that rise above are invaluable for the banking industry next year.

If You’re a Tech Marketer, You Need These 8 Content Marketing Trends for 2019 via Business 2 Community
This article offers expert insight into the future of content marketing in the tech industry, including essential B2B trends and strategies for creating software technology content.


Until next week…happy content marketing!