Time to put away the costumes and scarecrows and get ready for holiday content marketing in this edition of the weekly roundup.

A few highlights this week are some hot, non-Christmas marketing ideas for December, what annoying content marketing mistakes you want to avoid, a post about the science of making a post go viral, and a whole lot about Facebook losing its authority in the content marketing industry and what platform is poised to become the new hotspot for brands.

Get cozy, listen to your favorite holiday music, and enjoy the latest content marketing roundup.

Hot Content Marketing Strategies and Tips

5 Content Marketing Ideas for December 2018 via Practical Ecommerce
Now that you’ve packed up your ghosts and goblins, it’s time to bring out Michael Buble and the yule log video. This piece has five cool holiday content marketing ideas including helpful non-Christmas related tips for those who desire diverse content in December.

How Small Businesses Can Tap Into The Content Marketing Gold Mine via Forbes
If you’re launching a new business, don’t miss this list of the three biggest mistakes that doom a small business’s content marketing success and the three essential strategies for a solid long-term plan.

The Most Annoying Content Marketing Tactic via Associations Now
Here’s the lowdown on the four seediest methods for ranking higher in Google, why they are annoying, and the not-so-secret strategy for success that SEO experts will share.

4 Alternatives to an Edgy Messaging Campaign via Ragan’s PR Daily
Though tempting to launch a campaign with a bold message to stand out, it comes with a risk of failure. Instead, try these four reliable methods to attract an audience that genuinely connects with your brand.

How Content Goes Viral, From Start to Finish via Sociable Blog
Finally, a post about the science of making a post that goes viral. This article explains seven keys to making content go viral including choosing the right topic, formatting, when to post for optimal exposure, and how to promote after you publish.

Trends and Innovation in Content Marketing

Why Content Marketers Must Re-Think 3 Critical Skills via Business 2 Community
In today’s market where brands are fighting to grab consumer attention and a majority of content fails to deliver, content marketers need to take a step back and reassess these three crucial skills to expect an ROI.

Breaking Out of the Echo Chamber: How Your Content Marketing Program Can Find Something New to Say via Skyword
This post offers several creative solutions for climbing out of the brand echo chamber and tapping into a wellspring of fresh ideas for content that matters and makes your business stand out.

Will Instagram Edge Out Parent Company Facebook in Its Value to Marketers? via Skyword
Instagram’s ad revenue is growing at four times the pace of Facebook, while Facebook’s content engagement has declined over the last 18 months. Find out here why Instagram’s future for brand marketing looks very bright.

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think via Skyword
But before you give up on Facebook for content marketing, peruse these genius avenues on Facebook as a way to deepen your connection with your audience without falling into their pay-to-play cycle.

Latest Content Marketing News

Facebook Properties Saw Content Consumption Slide 7% in September, Analysis Finds via Marketing Dive
This brief dishes on the latest reported statistics on content consumption across all Facebook properties and analyzes their recent dip in engagement.

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains via Martech Series
Finally, some good news. According to the 2018 “State of the Creator Economy!” report, influencer and content marketing continue to have a positive impact on consumers. The bullet points of the entire report are highlighted here.

Until next week…happy content marketing!