Stock up on all the holiday and New Year content marketing buzz in the latest roundup.

This week offers cool ideas for engaging your audience with holiday content and 14 new content marketing trends you must know before planning your 2019 strategy. Plus, find out how brands efficiently personalize their content and the most common (but costly) content marketing flubs to avoid.

Finally, grab some free courses that will sharpen your digital marketing chops for the New Year.

Holiday and New Year Trends in Content Marketing 

6 Content Marketing Ideas for the Holidays via Small Business Trends
This article offers valuable tips for creating engaging holiday and New Year themed content that consumers eagerly search for this time of year.

3 Content Marketing Trends to Ring in the New Year via Business 2 Community
Get a heads up on these three critical strategies that will dominate successful content marketing in 2019.

7 Sure Shot Content Marketing Trends via Martech Series
Here are seven more critical content marketing strategies, including a favorite type of content that, shockingly, no longer works with Google’s algorithm.

Content Marketing Buzz and Strategies

Content Marketing is Not New, but Marketers Still Have Questions via Econsultancy
This piece highlights and aims to resolve the three main challenges that content marketers still face discussed by experts at the Digital Cream event in Singapore.

One-to-One for Everyone: How Brands Do Content Marketing Personalization at Scale via Skyword
Personalized content may be hot in content marketing now, but it doesn’t have to break the budget. Here are three methods that some of the biggest brands use to personalize their content and increase ROI.

Why Content Scoring Is the Key to Content Marketing Success via Search Engine Journal
Here’s an in-depth look at how content scoring takes standard content marketing metrics to the next level by assessing why certain types of content are performing well for the ultimate maximization of results.

4 Content Marketing Pitfalls and How to Avoid Them via Edgy Labs
Be sure to avoid these common but costly mistakes when planning your content market strategy for 2019.

4 Mistakes You’re Making With Your Content Marketing (and How to Fix Them) via
Not to be a buzzkill, but be sure you avoid and fix these common content marketing traps before you create more content.

7 Free Digital Marketing Classes to Give You an Edge Next Year via Business 2 Community
And to end on a high note, enjoy an early holiday present. These seven digital marketing and business skills classes will give you the edge next year without costing a dime. You’re welcome.