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With the close of 2018 quickly approaching, the predicted trends for content marketing in 2019 and the importance of having a content strategy dominate this week’s roundup. Plus, there’s free content marketing courses, the top 5 Instagram trends we’ll see in 2019, landing page basics for new content marketers, the most popular content management platforms (if you’re ready to level up!), and how Netflix will soon bring content to your car.

Tips and Tools To Rock Your Content Marketing

7 Free Courses to Improve Your Content Marketing Skills via Business 2 Community
Whether you’re brand new to content marketing or just looking to brush up on your skills to increase traffic and revenue, this list of the most impressive free content marketing courses available online is a must-see.

Landing Page Basics: How To Make Your Content Marketing Convert via LondonlovesBusiness
If you’re just getting started or your website content isn’t converting, then check out this article for the essential landing page dos and don’ts. Plus, there are some helpful tips for grabbing more leads with calls to action.

Social Media Strategy for Content Marketing via Entreprenuer
You know that your content needs to be on social media, but do you have a strategy? Here are three effective strategies for making an impact on social media.

You’re Doing Content Marketing All Wrong (feat. Nis Frome) via BestTechie
This episode of the TechieBytes podcast features Nis Frome, the co-founder of Alpha. They discuss everything content marketing including some new approaches and the tactics that all content marketers need to be using.

Content Strategy Vs. Content Marketing: What’s The Difference? via Forbes
A complete overview of why having a content strategy is crucial for maximizing your ROI and some useful steps for planning your content strategy.

Leveraging Subject Matter Experts in Your Content Marketing Strategy via Skyword
This article summarizes a practical plan for introducing subject matter experts to add value and authority to your content marketing.

Content Marketing Trends and Insights 

5 Instagram Marketing Trends We Will See in 2019 via AdWeek
This is a definitive guide to IGTV, micro-brands, Instagram Stories and more of the hottest Instagram trends that marketing professionals predict will dominate in 2019.

5 Content Marketing Trends To Watch In 2019 via Forbes
Stay on top of your content marketing game by implementing these five huge trends that will forge the way marketing is created and consumed next year.

The Latest B2B Content Marketing Trends, Statistics and Insights for 2019 via Business 2 Community
This article is an overview of the statistics and trends from the B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends-North America report. The findings include how companies are using content marketing, what’s most effective, what type of content still reigns supreme, and much more.

The State of Content Marketing Landscape via ClickZ
If you’re ready to invest in a content marketing platform to create, automate, analyze, and manage your content, then check out this overview of the benefits of using a CMP and seven of the hottest options available now.

The Latest Content Marketing News

Netflix is Approaching Radio as a Marketing Experiment Rather Than a New Revenue Stream via The Drum
Netflix is partnering with SiriusXM to launch a 24-hour comedy channel in January featuring snippets from their stand-up comedy specials. Executives at Netflix state it’s not about monetization but to test a different approach to marketing and deepen brand connection.

See you next week!

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