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The ever-changing world of content marketing requires successful marketers to stay on top of the latest trends and news to remain effective. Unfortunately, what worked in early 2018 might no longer be worth investing time and money on. Furthermore, it’s essential to get a jump start on marketing methods that are working now and will continue to do so in the near future.

This week’s content marketing roundup breaks down the most important inspiration, statistics, tools, and events to keep your marketing efforts heating up this fall.

Inspirational Content and Brilliant Marketing

5 Content Marketing Ideas For October via PracticalECommerce
An extraordinarily helpful and creative list of the top 5 worldwide events in October that can boost your content marketing reach next month.

Killer Content Marketing: Top Picks For 2018 via a.list
An inspirational breakdown of the most impactful, yet outside-of-the-box, content marketing campaigns of 2018 launched by some of the biggest brands in the world.

7 Interactive Content Marketing Ideas To Attract New Customers via Martech Advisor
The 7 top interactive content marketing strategies successfully implemented by major retailers. These tips are indispensable if you want to attract and engage your market continually.

Conquering Content Marketing Roadblocks

How To Solve 7 Major Marketing Challenges of 2018 via Forbes
Essential advice from the industry’s leading experts for overcoming some of the toughest, current marketing challenges.

Pace vs. Performance: The Ongoing Content Marketing Battle via Martech Advisor
A fabulous article highlighting why quantity over quality marketing could be overwhelming consumers and devaluing your content.

Are You Making These Content Marketing Mistakes? Via Business 2 Community
Common marketing mistakes often made by novice and veteran marketers alike and how to fix them to get the most out of your valuable content.

How To Find Good Writers and Other Content Marketing Struggles via Marketing Land
If you’re new to outsourcing your content marketing writing, then this list of the most common struggles and solutions for finding and hiring good SEO writers is a must read.

Content Marketing Strategy

Infographic: 64 Content Marketing Stats To Inform Your Strategy via Ragan’s PR Daily
A visually appealing and digestible infographic featuring 64 different statistics about B2B marketing. The results are crucial bits of information for marketers of all kinds.

5 Analytics Tools To Supercharge Your Marketing Strategy via Entrepreneur
A few longtime favorite analytics tools, plus a few newer ones, that are still essential for developing and maintaining a successful marketing strategy.

Can Content Marketing Exist In a Non-Digital Space? via Skyword
Getting burned out on digital marketing? This article offers a much-needed change of pace with a unique perspective on how content marketing can go beyond the digital realm to have a more significant impact.

Content Marketing News and Events

Content Marketing World 2018 Begins in Downtown Cleveland via Cleveland.com
This article highlights some of the featured speakers and celebrities at Content Marketing World 2018. It opened Tuesday, Sept. 4 in downtown Cleveland and runs through Friday, Sept. 7.

Facebook Is Optimizing Content Marketing: Offers Publishers New Tools via Martech Series
An overview of new publishing tools that Facebook is currently testing with an exclusive group of publishers. These tools may be made available soon for everyone to improve their organic content performance.

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