We’re thrilled to welcome digital marketer Chris Dayley to CMC18. His passion for helping businesses learn what their users want on their website—through psychology-based testing and analytics—make him an enthusiastic and highly engaging session speaker with up-to-the-minute best practices to share. Best practices that can help us create and deploy better content, of course.
Get a feel for his marketing savvy in his Speaker Q&A:
Q: What excites you most about presenting at CMC18?
A: I can’t wait to meet the people at CMC! From what I have heard, CMC is the perfect mix of serious industry expertise, and fun humble people coming ready to learn. I am super excited to share some principles that have revolutionized our business, and to have a blast getting to know the conference attendees.
Q: Why is NOW the time to master content marketing?
A: Content marketing is one of the most critical elements of any business. You CANNOT do without this in today’s competitive digital world. If you can understand what content your audience wants, and deliver serious value through any type of content medium, you will be miles ahead of your competitors and find success in all aspects of your business.
Q: What does it take to connect with customers today—and how can great content do that?
A: To connect with your customers, you must understand what they want and then deliver. Truly great content means that the marketer has tested and knows what their audience wants, knows how much they want, and speaks specifically to the pain points or interests of the audience.
The biggest struggle most companies have with content is they are producing content blindly: videos, blog posts, and social media posts that are just spewing whatever the company thinks the audience wants to hear, but without any data to support their guess. This results in content missing the mark, and ending up being overly verbose, or focused in all the wrong areas. Great content simplifies what the marketer wants to say, and just focuses on the areas in which the audience is actually listening and engaging.
Q: If there was just one thing you could convince all content marketers to do, what would that be?
A: Test your content!! Instead of just producing a single piece of content and hoping it does the job, try several different approaches, and measure to discover what type of content drove the most engagement. Then dive deeper. A truly great content testing process never ends, and results in content marketers who are ever evolving for the better.
Find out more about Chris and his session Conversion Rate Optimization: How to Unlock Your Website’s Potential (May 3, 3:05pm – 3:45pm).