Day 1 of Content Marketing features 8 morning workshops followed by our afternoon Comedy Keynotes. Enjoy breakfast, lunch, and the welcome networking reception for all CMC attendees. Choose one morning workshop.
Wednesday Morning Workshops
May 2, 2018
Speaker & Author
People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. Learn how to stand out with front-loaded, powerful writing free of toxic elements like passive voice, jargon, and weasel words. Includes techniques for managing your time and your colleagues.
— Covers emails, blog posts, white papers, copy
— Interactive exercises
— Free booklet of bound infographics
— Free copy of “Writing Without Bullshit”
Author and Chair, CMC
Founder and CEO, WriterAccess
Learn to get the most out of your content marketing investment with this comprehensive content strategy training session. You’ll dive deeply into each of the 6 steps required for content marketing success, learning how to get the right content asset in front of the right people at the right time, and how to achieve your performance goals along the way.
— Content plan core elements and how to’s
— Developing Customer Journey Maps
— Developing Buyer Personas
— Crafting Keywords Maps
— Mastering workflow and measuring performance
Content Marketing Works
Founder, Vertical Measures
Join thousands of professionals that have taken Arnie’s content marketing workshop that defines how to successfully leverage content marketing to generate more traffic, more leads and more business.
— 8 Step Content Marketing Process
— Beginner to Intermediate Students
— Tactical Tips
— Sample Content Plan
— Case studies: SMBs, Enterprise, and Agencies
— Certificate of Completion
Co-Author, The Humor Code
Want to improve your funny bone? Come learn what makes things funny – and test your ability to make things that help make the world a funnier place. You’ll learn that you need to bring together people to create products that are A) humorous or B) help people learn and practice how to be humorous.
— Bring a team or form a team
— Learn the scientific underpinnings of comedy
— “Hack” together a humor product
— Present your product to judges and see who wins
— Have fun!
Founder and President
Chair, Conversion Conference
How much money are you losing with poorly performing websites and landing pages? Changes in website efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in conversion rate optimization (CRO).
— Conversion rate optimization review
— The Matrix framework
— User Experience Centered Design
— Exercises to apply key concepts
— Testing and tuning hacks
Wednesday Afternoon Comedy Marketing Keynotes
May 2, 2018