June 9th 1pm-4pm ET

Byron White, CMC Host
Andrew Tarvin, Author & Comedian

Comedy Writing: The Secret to Connection and Conversion

Let’s face it. There’s a sea of boring content in the world. And a desert filled with bad marketing promotions that fail to engage customers and deliver on goals. Turns out that fusing humor in your marketing campaigns may be the exciting oasis you need to connect with customers, and keep them coming back for more. Register for this special CMC Workshop Webinar to learn the foundation for humor, and how to apply it to your brand in a structured way. Learn to develop a Humor Brand Guide for your business or agency that helps everyone get on the same page to end the world of all this bad, boring content.

Learn all this, and more…

  • Why humor engages the audience and transforms browsers into buyers.
  • How to sharpen your writing skills to cut through the clutter.
  • What “funny” content really means and where you can go wrong.
  • How to forge humor into your brand with developing a Humor Brand Guide.

Want to watch this workshop webinar? Access it through CMC 365, our digital experience available to all CMC ticketholders. Need a ticket to CMC 2021? Register here.

July 14th 1pm-4pm ET

Byron White, CMC Host
Ashley Faus, Marketer/Writer/Speaker
Sarah Burt, Sr. Content Strategist

Content Planning

Content marketing success starts with content planning. But the traditional linear funnel of moving customers through the funnel has changed. And the number of research tools has expanded greatly, making the planning process more challenging, to say the least. Join hosts Ashley Faus, Sarah Burt, and Byron White to learn the latest content planning tactics, tools, and techniques for any size budget, and any size team.

Workshop Webinar Agenda:

  • Content Planning Overview: How to Create a Content Plan
  • Keyword Map Development: The Shortcuts for SEO Success
  • Content Plan Development: How To Roll the Research Together
  • Content Depth and Distribution: Worksheet and Resource Reviews
  • Long-Form Assets: Planning and Development

Intended Audience: B2B and B2C content marketers with some experience developing content strategy and assets for the traditional funnel or looping decision journey, but looking to combine planning strategy and experiment with more integrated tactics, tools, and techniques.

Aug 25th 1pm-4pm ET

Byron White, CMC Host
Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc.
Joanna Wiebe, Founder at Copyhackers/Co-Founder at Airstory writing software

Content Creation

Sure. You’re creating the steady stream of digital content required for content marketing success these days, despite the pandemic. But the difference between GREAT and GOOD is now a continental divide, separating tons of traffic from fields of crickets. Attend this deep-dive workshop designed for content creators and content marketers, covering digital content creation from A to Z. Join host Byron White and marketing legends Andy Crestodina and Joanna Wiebe—two of the best speakers/trainers on the marketing planet.

This 3-hour content creation workshop covers it all:

  • Elements of Great Content: Snap, Crackle, and Pop
  • How Writing for the Web is Different
  • What Gets Clicks and What Sticks
  • Finding Topics for YOUR Audience
  • How to Create Conversive Content that Drives Action
  • Critical “Money Words” for Email Campaigns, Ads, and Pages
  • Persuasion Methodology and Vocabulary for Success

Sep 23rd 1pm-4pm ET

Byron White, CMC Host
Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc.
Ayat Shukairy, Co-Founder at Invesp

Content Optimization

Here’s the thing: Optimization is the key to content marketing success and the backbone for content strategy. But super-high-tech skills are seemingly required to fully optimize content for search and boost landing page conversion rates.

Attend this 3-hour Workshop Webinar to master content optimization, in one big swoop.

You’ll learn the latest optimization techniques, tools, and methodology used by all the PROS, with live demos of how to optimize content for search, personas, customer journey stages, and more. And you’ll get the secrets on how to fix poorly performing landing pages so they drive more leads and transform more browsers to buyers.

Even if you think you’re Optimus Maximus with content marketing, your optimization skills should always be tuned-up for top-notch performance.

Join host Byron White and SEO Gurus Andy Crestodina and Ayat Shukairy, who will reveal the secrets for success.

Take away all this, and a lot more:

  • Google Analytics 5 Point Checklist—The Starting Point
  • SEO Research with the Latest Tools and Techniques
  • Topic Research that Your Readers Love Most
  • Must-Use Templates for Long-Form Content
  • Landing Page Analysis and 5 Must-Have Characteristics
  • AB and Multivariate Test Setup and Best Practice
  • Core Optimization Tactic: Achieving Perpetual Betterment

Can’t make the webinar? No worries, register now and we’ll send you the link to the recording.

PS – The copy above uses lots of the techniques we learned in our last Content Creation Workshop Webinar you can find here, at WriterAccess Academy!

Oct 21st 1pm-4pm ET

Byron White, CMC Host
AJ Wilcox, Founder at B2Linked
Liz Willits, CEO at Liz Willits
Dennis Yu, CTO at ChiroRevenue
Amanda Milligan, Marketing Director at Fractl
Judi Fox, Founder at Judi Fox

Content Distribution

Let’s face it. For content marketing success, you need to get the right content to the right people at the right time. But with readers orbiting at high speeds these days, the art and science of managing the content distribution channels are more complex and more challenging than ever. Attend our fourth Workshop Webinar available at WriterAccess Academy led by Byron White and world-class trainers that will share the secrets for Content Distribution success with both organic and paid channels.

Learn content distribution essentials from the best trainers on the planet:

  • AJ Wilcox
    Founder, B2Linked
    The Latest on LinkedIn Ads and New Silver Bullets for the B2B Marketers
  • Liz Willits
    CEO, Liz Willits
    How to Write Email Content Your Subscribers Can’t Wait to Read
  • Dennis Yu
    CTO, ChiroRevenue
    What’s new with Facebook Ads and Scaling Your Business Wisely with Friends and Fans
  • Amanda Milligan
    Marketing Director, Fractl
    Digital PR: How to Pitch Your Content To Publishers and Earn Media Coverage
  • Judi Fox
    Founder, Judi Fox
    5 Ways to Leverage New Features in LinkedIn like Stories, Polls, and Profile Features

Nov 19th 1pm-4pm ET

Byron White, CMC Host
Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc.
Jeff Coyle, Co-Founder, Chief Product Officer at MarketMuse
Alice Ko, Director of Marketing Communications at Procurify

Content Performance

You’re invited to our fifth deep-dive content strategy workshop focused on content performance.

Creating, optimizing, and publishing a steady stream of content required for content marketing success takes a lot of work, time, and money. But unless you can pinpoint and achieve specific content marketing performance goals, you’re basically up the content creek without a paddle.

Attend this workshop webinar with host Byron White and guests Andy Crestodina, Jeff Coyle, and Alice Ko to learn how to select the right KPI’s to target for various budgets, channels, challenges, and staff sizes. And surface with clarity on how to craft strategy using SEO and AI-powered tools, so you can deliver on your performance goals and make content marketing a slam dunk.

Attend this workshop webinar and learn how to…

  • Set reachable performance goals like traffic, engagement, conversion, and LTV
  • Discover which content is winning and which channel is performing best/worst
  • Tap tools to boost the likelihood you’ll achieve performance success
  • Fix small issues that can have a big impact on your performance goals

Dec 15th 1pm-4pm ET

Byron White, CMC Host

Content Management

Let’s face it. It’s all about the people, tools, and process when it comes to content marketing success.

Attend this sixth and ‘finale’ content strategy workshop webinar series led by some of the top content marketing gurus on the planet, demonstrating how they forge the content management workflow with the latest tools, tactics, and techniques to deliver the performance demanded from content marketing investment.

Review the secret tools and techniques used by Rand Fishkin, Amanda Milligan, Andy Crestodina, and a few more guests covering all six pillars of content strategy:

  • Planning: SpyFu, BuzzSumo, Google News, Reddit, SEMrush, and more
  • Creation: WriterAccess, Canva, Audacity, StoryBlock, AnswerThePublic, and more
  • Optimization: Clearscope, Surfer SEO, MarketMuse, Hotjar, Screaming Frog, and more
  • Distribution: AdRoll, GoToStage, Cision, LinkedIn, Facebook, Instagram, Twitter, and more
  • Performance: Domo, Google Analytics, Tag Manager, Data Studio, and more
  • Management: CoSchedule, Buffer, Hootsuite, Sprout Social, DivvyHQ, and more

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