June 9th 1pm-4pm ET

Byron White, CMC Host
Andrew Tarvin, Author & Comedian

Comedy Writing: The Secret to Connection and Conversion

Let’s face it. There’s a sea of boring content in the world. And a desert filled with bad marketing promotions that fail to engage customers and deliver on goals. Turns out that fusing humor in your marketing campaigns may be the exciting oasis you need to connect with customers, and keep them coming back for more. Register for this special CMC Workshop Webinar to learn the foundation for humor, and how to apply it to your brand in a structured way. Learn to develop a Humor Brand Guide for your business or agency that helps everyone get on the same page to end the world of all this bad, boring content.

Learn all this, and more…

  • Why humor engages the audience and transforms browsers into buyers.
  • How to sharpen your writing skills to cut through the clutter.
  • What “funny” content really means and where you can go wrong.
  • How to forge humor into your brand with developing a Humor Brand Guide.

Want to watch this workshop webinar? Access it through CMC 365, our digital experience available to all CMC ticketholders. Need a ticket to CMC 2021? Register here.

July 14th 1pm-4pm ET

Byron White, CMC Host

Content Planning

Content marketing success starts with content planning. But the traditional linear funnel of moving customers through the funnel has changed. And the number of research tools has expanded greatly, making the planning process more challenging, to say the least. Join hosts Ashley Faus, Sarah Burt, and Byron White to learn the latest content planning tactics, tools, and techniques for any size budget, and any size team.

Workshop Webinar Agenda:

  • Content Planning Overview: How to Create a Content Plan
  • Keyword Map Development: The Shortcuts for SEO Success
  • Content Plan Development: How To Roll the Research Together
  • Content Depth and Distribution: Worksheet and Resource Reviews
  • Long-Form Assets: Planning and Development

Intended Audience: B2B and B2C content marketers with some experience developing content strategy and assets for the traditional funnel or looping decision journey, but looking to combine planning strategy and experiment with more integrated tactics, tools, and techniques.

Aug 25th 1pm-4pm ET

Byron White, CMC Host

Content Creation

Let’s face it. Creating great content that engages readers, motivates action, and drives sales is challenging. Until now. Attend this workshop designed for content creators to explore the core elements of persuasive writing. Discover the secrets to developing a writing style that will connect the audience, and deliver on marketing goals.

Sep 22nd 1pm-4pm ET

Byron White, CMC Host

Content Optimization

Learn advanced techniques for keyword research, content optimization, and landing page optimization. Get PRO advice on how to forge SEO strategy to boost listing positions and drive more organic with the latest tools that make the magic happen.

Oct 13th 1pm-4pm ET

Byron White, CMC Host

Paid Amplification

With the world orbiting at high speeds lots of marketing clutter, paid amplification is required for marketing success these days. Attend this workshop if you’re responsible for managing paid channels on Google, Twitter, LinkedIn, Google, Instagram, Facebook and more. Several PPC specialists will join Host Byron White for advanced paid ads workshop.

Nov 17th 1pm-4pm ET

Byron White, CMC Host

Content Performance

Learn how to track the performance you demand from your content marketing investment, beyond the typical metrics like conversion rates, user acquisition costs and more. Learn from special data scientists how to move from tracking to forecasting to prediction. You’ll probably to watch this advanced session several times ;-)

Dec 15th 1pm-4pm ET

Byron White, CMC Host

Content Management

Learn how to build a team of motived, productive professions with clearly defined roles to get the right content to the right people at the right time. And learn how to streamline the workflow to scale content marketing so you can deliver on performance goals again and again.

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