Hank Hoffmeier

Sr. Manager of Client Solutions 
iContact 
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

SESSIONS


April 23, 2020, 1:00 pm ( 40 Min)
Let’s face it: When it comes to email marketing, the one-size-fits-all approach for success does not work. What's working in the B2C marketplace is not likely to work with B2B. And there's no "Google Search Results" algorithm to guide us what's appealing to prospective customers and fans. Attend this session to learn the latest tactics to plan, craft, and publish B2B email campaigns with the right subject lines, message, and incentive that get opened, read and responded to at a much higher rate than you are likely to experience in this competitive marketplace.

Attend this session to learn...

•Quick fixes for B2B email marketing
•Tricks to stay out of the SPAM box
•Methods to boost B2B subscription more effectively
•Ways to use automation to nurture more sales 
•Align your email strateg with the B2B process
Target Audience: Beginner and intermediate B2B email marketers looking for the edge. 

 

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