April 23, 2020, 1:50 pm (
We all want data-driven content strategies, but just saying it and actually making it happen are very different concepts. Being data-driven means actually understanding what data means - and how to transform that data into insights, and those insights into strategy.
Attend this session to learn….
•Where to get actionable information about what content works best for your competition and industry
•What underlying data is actually saying about how people engage on your site
•How to identify the topics your audience actually cares about
•How to use data to build out your buyer's journey
Target Audiences: Content strategists and anyone overseeing content marketing activities at a strategic level.