Brandon Andersen

Chief Strategist 
Ceralytics 
Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, “What content should I write next?” Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He’s a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt. 

SESSIONS


April 23, 2020, 1:50 pm ( 40 Min)
We all want data-driven content strategies, but just saying it and actually making it happen are very different concepts. Being data-driven means actually understanding what data means - and how to transform that data into insights, and those insights into strategy. 

Attend this session to learn….

•Where to get actionable information about what content works best for your competition and industry
•What underlying data is actually saying about how people engage on your site
•How to identify the topics your audience actually cares about
•How to use data to build out your buyer's journey
Target Audiences: Content strategists and anyone overseeing content marketing activities at a strategic level. 

 

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