Tyler Lessard

VP Marketing 
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he’s spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things. 


April 22, 2020, 1:50 pm ( 40 Min)
You know the world of content has evolved to include new formats like podcasts and video, but you're not quite sure where to start, or where to go next! What types of videos should your business be considering, and where does video REALLY fit in the B2B buyer's journey? How can you evolve your digital marketing, thought leadership, and audience engagement programs to leverage the real superpowers of video? Get answers to these questions and more as we explore five perfect ways to use video to engage, educate and convert B2B audiences.

Walk away with a clear understanding of:

·The sweet spots for video content in B2B marketing

·Practical ideas for where to start and how to evolve your video content strategy to maximize your ROI

·How to make video an impactful part of digital, social, content, and demand gen marketing programs 


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