April 22, 2020, 1:50 pm (
You know the world of content has evolved to include new formats like podcasts and video, but you're not quite sure where to start, or where to go next! What types of videos should your business be considering, and where does video REALLY fit in the B2B buyer's journey? How can you evolve your digital marketing, thought leadership, and audience engagement programs to leverage the real superpowers of video? Get answers to these questions and more as we explore five perfect ways to use video to engage, educate and convert B2B audiences.
Walk away with a clear understanding of:
·The sweet spots for video content in B2B marketing
·Practical ideas for where to start and how to evolve your video content strategy to maximize your ROI
·How to make video an impactful part of digital, social, content, and demand gen marketing programs