Lindy Roux

Vice President, Managing Director

Tendo

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding, and analytics. She has led a broad range of engagements including enterprise-level websites, e-commerce sites, experiential microsites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Management (DAM's), e-commerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris, and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma, and consumer retail brands.

SESSIONS

April 22, 2020, 11:20 am ( 40 Min)

Scoring Content: The Secret to Content Strategy and Performance

What should you do if your content's quality and performance score is a C+ or worse? Crafting content and optimizing content experience starts with understanding not just HOW but the WHY content performs well. Take, for example, long-form content that falls way short of lead-gen expectations, despite being optimized to perfection, backed with authority, and amplified in the all the channels to catch fans orbiting at high speeds.

Attend this session to learn the "scoring" elements you need for performance-driven content that delivers on the results you demand, offering the insights you need to consider to connect with the target audience and journey stage:

• Score your content in a way that helps diagnose the cause of poor performance

• Leverage content evaluation tools to enhance your content scorecard

• Adapt your content to improve its score