April 18, 2019, 2:00 pm (
Digital marketing today provides us with extremely useful tools to understand our audiences and automate campaigns. But the greatest consumer experiences are powered by more than data and optimization. What truly sets a brand apart is creativity; mastering the skill of fusing art with science. Attend this session to explore the intersection where art and science collide, creating a brand mark that is perceived as more creative, growing by an average of 69%, powered by creativity-driven campaigns that deliver value growth of more than 154%. You'll dive deeply into the newest creative angles like experiential content and more to set themselves apart from marketing automation.
Learn why experiential marketing matters and how to...
•Surface the art & science from great digital marketing experiences
•Define the value of creativity in a data-driven era
•Transform static digital content into engaging experiences