April 17, 2019, 1:00 pm (
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information. Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding. Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.
Learn these fundamentals that for the base camp for questions:
•Start with the “what”: your audience, message, voice, style, distribution
•Find the “who”: your blend full-time staff and/or freelance talent
•Master the “how”: putting it all into practice to deliver on goals