Lindy Roux

Vice President, Managing Director 
Tendo 
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

 

SESSIONS


April 17, 2019, 3:30 pm ( 50 Min)
Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.

Attend this session and learn how to...

•Perform a Content Audit Effectively.
•Create a Must-Have Content Score Card .
•Map Content to the Customer Journey Stages.
•Assemble the Data in a Content Plan.
•Put the Scoring to Work in a Practical Plan.
•Implement an Ongoing Content Optimization Program.