Rachael Kay Albers

Founder and Creative Director  
RKA ink 
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael’s clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Shareable, Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show.

Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they’re afraid to throw away.
 

SESSIONS


April 18, 2019, 2:50 pm ( 40 Min)
To create all this great content required to EVOLVE content marketing, you'll need the latest content marketing technology stack. But that 60-foot long wall of ConTech tools in the CMC hallway this year may seem a bit overwhelming. If so, you'll want to attend this open mic session moderated by Cathy McKnight for answers and suggestions from a panel of experts. Every size business or agency is welcome, as we've got all the bases covered with this panel. 

April 18, 2019, 4:00 pm ( 1.5 Hours)
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.  

April 19, 2019, 10:00 am ( 1.9 Hours)
You don’t need to be a “funny brand” to reap the benefits of how humor creates connections and strengthens customer loyalty. Gone are the days of stiff, formal, brochure-ridden marketing language. With the WWW at the center of commerce, today’s consumer expects a fresh, modern experience when they visit your website and using humor in your copy and design is a key part of that equation.

In this workshop, you’ll learn:

•The best (and worst) places to enrich your web design with humor, no matter your industry.
•3 Easy-to-implement tricks to writing funny website copy that makes customers take your brand seriously.
•How to quickly makeover your website using the 6 types of humor.
 

 

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