Sarah Weise is the Principal of Brilliant Experience, and co-founder of UX Masters Academy (uxmastersacademy.com) which offers advanced UX training and certifications for experienced UX practitioners and digital marketers. In her marketing career, Sarah Weise has crafted over 100 brand experiences for a wide array of commercial, government, and non-profit clients. She is passionate about delivering standout products that delight customers – products that people not only can use, but also will use. Sarah lectures at Georgetown University on digital marketing and service design, speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, Sanoma Get Tomorrow, and UXPA International. She is also published in Journal of Digital Banking and Journal of Digital & Social Media Marketing.