Sarah Weise

Principal 
Brilliant Experience 
Sarah Weise is the founder and CEO of Bixa (www.bixaresearch.com), a market research studio specializing in customer research and audience insights for the world’s most innovative brands. She is the author of InstaBrain: The New Rules of Marketing to Generation Z. Through qualitative and quantitative research, Sarah helps companies unravel the “why” behind customer behavior and delivers fresh psychological insights that drive strategic direction and help envision radically intuitive experiences. Sarah lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation of customers. She is a co-founder of UX Masters Academy, and she speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, UXPA International, and Sanoma's Get Tomorrow. 

SESSIONS


April 18, 2019, 11:20 am ( 40 Min)
Move over Millennials, there’s a new kid in town.

Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.

Attend this session to learn…

•Where Z’s go for different types of content.
•What draws them in.
•How they make a buying decision.
•What keeps them coming back.
•How to tailor your marketing strategy for this new generation.