Nadya Khoja

Director of Marketing 
Venngage Inc. 
Upon realizing that her decision to pursue a theatre degree would lead to a life of little to no financial growth, Nadya decided to complete a Masters Degree in Digital Media.

Soon after that she began her work at Venngage Infographics, where she was told she would be trained in digital marketing en lieu of her lack of experience. Three years later and Nadya is still at Venngage wondering when she will get the training she was promised.

Eventually Nadya became obsessed will all things related to SEO and Content Marketing, and with the help of her team, managed to lead to an 800% growth in acquisition and monetization for Venngage, but she prefers to take sole credit for it when asked. Her co-workers have described her as “wildly unpredictable”, “a weirdo” and “bald”, all of which are true.

Nadya has written for and been featured on publications such as Forbes, The Next Web, Huffington Post, Entrepreneur, Mashable, Wired and CBC News.

When Nadya is not at Venngage, she spends much of her free time drinking and contemplating her existence. In an effort to transform her unhealthy hobby into a productive project, she decided to start Drunk Entrepreneurs, a web-series where she drunkenly shares marketing advice with whoever is depressed enough to watch. She considers her dog, Scooby, to be her best friend. 

SESSIONS


April 17, 2019, 2:30 pm ( 55 Min)
It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on?

In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way. 

You’ll learn how to:

•Build a high-impact strategy that requires little to no ad spend budget
•Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
•How to start thinking about hitting multiple acquisition goals without putting in as much work
•Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic