May 4, 2018, 3:20 am (
In a hyper-competitive and data-driven digital landscape, it’s easy for artful communication to get overpowered by bigger-than-big data. But as content marketing continues to evolve, engagement is no longer enough. You have to forge measurable results, all the time. That's where gamification comes in: The perfect blend of art and science required for content marketing success. Attend this session to learn how to create 'gamified content' that will fuel engagement and motivate action, backed by case studies from major brands.
Learn all this, and more....
- How disruptive B2C e-commerce brands use gamification to supercharge customer acquisition
- The simple content format that has helped B2B marketers turn cold prospects into leads and sales.
- Actionable hacks to find hidden gamification opportunities in the content that you create every day.
- Easy-to-use tools and tips to get gamification started pronto.