Katie Martell

Co-Executive Director 
Boston Content 
Katie creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA.

Katie has been recognized as:
- One of the top 10 marketing writers on LinkedIn
- #3 Most influential B2B marketer on Twitter
- A “marketing expert to follow” by CIO Magazine
- One of 20 Women to Watch in Sales Lead Management
- Top 100 influencer in content marketing

Katie has been invited to speak at a variety of marketing industry events including TEDx, FutureM with MITX, MarketingProfs B2B Forum, BMA, DX Summit, B2B Summit, Young Women in Digital, and universities including Emerson, Northeastern, BU, and Babson College.

As CMO and Co-Founder of marketing technology startup Cintell, Katie built a brand from the ground up and evangelized the importance of customer-centric marketing, earning recognition as a Gartner Cool Vendor in Content Marketing, a top B2B marketing brand by Onalytica, Favorite New Product at Mass Innovation Night, an eye-catching startup by Venturefizz, member of MassChallenge 2015, one of 16 Boston startups to watch by Bostinno, TiE Silicon Valley top startup 2015.

Previously, as Manager of Content and Communications for Aberdeen Group, Katie was responsible for creating awareness and improving the market presence of of Aberdeen's industry-leading research content and analysts.

Prior to Aberdeen, Katie worked as a media strategist for high-tech PR firm Version 2.0 Communications advising both B2B and B2C brands in product and company launches, content marketing, communications strategy, thought leadership and digital media initiatives.

As Director of Buzz for B2B data services firm NetProspex, and employee #12, Katie established market presence, created brand equity, and accelerated the company 2X each year from startup to award-winning organization serving members of the Fortune 500. The company was acquired by Dun & Bradstreet in early 2015. 


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