Tyler Lessard

VP Marketing, Vidyard

Tyler Lessard


Tyler is VP Marketing at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on the intersection of art and science to create exceptional customer experiences. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Westworld, Game of Thrones, Ozark and Dora (yes, she is still exploring!).


Session Name: The Art of Creating Customer Experiences with Site, Sound and Motion

Session Date & Time: May 4, 10:20am – 11:00am

Description: Let’s face it. Video is now the modern method for marketing, customer success and sales. Period. But how can you create and use video in exceptional ways to truly connect with your audience, create a sense of urgency, and deliver memorable customer experiences is super challenging. Until now. Learn how to use interactive video, personalized video and video voicemail to stand out from the pack and motivate and accelerate prospects and customers through their journey faster than a speeding bullet in really cool slow motion.

Attend this session, and learn how to…
— Craft personalized video campaigns at scale, with ease
— Track video performance, engagement and connection
— Train and motivate your CS and Sales team to put video to work
— Deliver the results you demand from Video investments