Nikoletta Vecsei Harrold
Director of Communities Strategy and Social Media, Transamerica
Nikoletta (Niki) Vecsei Harrold is the Director of Communities Strategy and Social Media at Transamerica. She has over 10+ years experience in driving customer focused digital innovation with enterprise level and start-up companies alike. Originally from Europe, her decade long tenure in digital marketing spans across 2 continents and several industries including tech, retail and financial services. An avid advocate for breaking down communication silos to enhance customer experiences and connecting people with content, she blogs regularly on LinkedIn or her website: www.contentpotluck.com
Session Name: Case Study – Transamerica Digital and Branding Transformation
Session Date & Time: May 4, 11:05am – 11:45am
Description: Learn how Transamerica forged a digital transformation and re-branding effort centered mobile experience around customer relationship. Get the full spectrum from inception to testing to roll-out, powered by grassroots research methodology performed on social media that guided the processes and transformation. You’ll learn about Transamerica’s Innovation Lab, Consumer Panel and Surveying, MarTech Stack Selections, Social Media testing methods, UX and UI considerations, and much more. Leave this session with great ideas on how to transform your own brand and avoid the most typical delays and pitfalls.