Neil Lieberman is responsible for driving Brightcove’s worldwide branding and positioning, as well as the company’s corporate marketing and marketing communications strategy. Lieberman has more than 30 years of experience in marketing and business development for a wide range of software and technology companies. Most recently, he served as the Chief Marketing Officer for VFA, a provider of cloud-based facilities capital planning software and services. Previously, as the Executive Director of Unified Communications at AT&T, Mr. Lieberman led the development and launch of the company’s first cloud-based communications service.
Session Name: Give Your Campaigns that Video Glow
Session Date & Time: May 4, 11:50am – 12:30pm
Description: You’ve heard it a 100 times, probably more. Video is the best communication tool. But you may not know that it’s also a tool that can be easily integrated into your existing marketing campaigns. Yes, easily! Come hear how we increased our annual conference attendance by 30 percent, and counting, by adding simple videos to our usual mix of emails, social posts, ads, and more. We guarantee you’ll leave inspired to turn on the camera and turn up your results.
What you’ll learn:
-How to integrate video into any marketing channel
-Boost engagement without busting the budget
-Build your brand with videos anyone can create
-Tips to incorporate video at every step of your campaign