CEO, TopRank Marketing
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
Session Name: The Keys to Successful B2B Content and Influence Programs
Session Date & Time: May 3, 2:20pm-3:00pm
Description: While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice.
Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Head of Influencer Marketing at SAP, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program.
Attend this session to learn…
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content