Katie Farrer

Social Brand Strategist, IBM

Katie Farrer

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Katie Farrer is the IBM Corporate Social Content Team Lead. She is responsible for day-to-day content development, strategy and execution. Her team’s work with Facebook Live was recently recognized by PR New Social Media Award as Best Facebook Live campaign and by Ragan’s PR Daily for Best Real Time Video. She is a Chicago native, and an Austin transplant.


Session Name: IBM and Facebook Live

Session Date & Time: May 3, 11:30am – 12:10pm

Description: Since Facebook launched its live streaming platform in April 2016, it’s been favoring live streaming posts in its algorithm—boosting live content above all else—with 500 million viewers tuning in each day. But how do you create brand content that people actually tune in for? In this session, we will look at IBM’s approach to Facebook live and why engaging the audience makes all the difference. In the past two years IBM has featured 13-year-old developers who taught their audience how to fly a drone, to going behind the scenes in their quantum lab, and this content has produced record setting engagement for the brand. The secret sauce? Well you will just have to attend to find out.

At the end of this session you will be able to:
– Recognize the benefits of Facebook Live for your brand and why engagement matters
– Utilize technical recommendations for executing a broadcast
– Follow project management logistics from conceptualization to day-of broadcast