Katelin Cwieka

AVP Social Media & Brand Communications Manager, Avidia Bank

Katelin Cwieka


This social media marketing maven got her start with her own fashion and event blog.  She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders.

Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility!

Day to day, Kate maintains Avidia Bank’s social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She’s been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.


Session Name: Case Study: The Modern Day Street Team: Avidia Bank’s Brand Ambassadors

Session Date & Time: May 4, 2:00pm-2:40pm

Description: The times they are a changing! Learn how a $1.5 billion dollar community bank is disrupting the traditional marketing roadmap practiced for 150 years with a new online community of Smarties—a group of employees from diverse departments that are building their own thought leadership status in the social sphere while boosting the brands leadership position and bottom line revenue, earning national recognition in publications worldwide. Learn how the Avidia Smarties grew from a seed idea to a growth force through educating employees about social selling that increased mobile app downloads and brand awareness in new locations.