Director of Marketing, DigitalMarketer
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals.
Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies.
Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
Session Name: 7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants…Without Asking Them!
Session Date & Time: May 3, 12:55pm – 1:35pm
Description: Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.