Principal, Kranz Communications
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list.
A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
Session Name: Marketing Ugly – How to Create Content for Boring, Complex or Undifferentiated Products
Session Date & Time: May 3, 12:55pm – 1:35pm
Description: In “Marketing Ugly,” participants will discover NINE practical, proven ways (3 each for the 3 topic areas) to create engaging, successful content for our most difficult marketing challenges: boring, complex and undifferentiated (commodity) products/services. Each tactic is backed with real-life examples/success stories.