Joe Lazauskas

Director of Content Strategy, Contently

Joe Lazauskas


Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.


Session Name: The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You

Session Date & Time: May 4, 11:05am – 11:45am

Description: The art of storytelling is certainly an ancient practice that’s transformed our lives for centuries. But with tension spans lowering and quality content demands on the rise, the information we publish and the stories we tell must connect with readers and listeners, and deliver the betterment they demand. Join this session to learn some new breakthrough content strategies from the world’s top brands, featuring tips and hacks on how to create more WOW stories that align and power your brand.

Attend this fun and fast-paced session and learn how to…
— Write top-notch stories that stop readers and listeners in their tracks
— Leverage metrics to unveil insights without being data creepy
— Breakthrough the noise with mindful connections that impact the business