Director of Data-Driven Marketing, Barkley
Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more.
Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she’s lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist!
In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
Session Name: Email Marketing: The Good, the Bad, and the WOW!
Session Date & Time: May 3, 12:55pm – 1:35pm
Description: In this overview of email marketing best practices, you’ll learn the essential do’s and don’ts for creating killer email marketing campaigns and strategy that won’t kill you (like breaking the law). And you’ll see live examples of email marketing strategies that nurture customer relationships and help drive more sales.
Even those familiar with email marketing will learn something new in this high energy presentation including the following…
– 5 things you should always do in email marketing
– 5 things you should never do in email marketing
– The right way to grow and nurture your email marketing list
– The anatomy of email marketing design and layout in 2018
– How to avoid the common pitfalls and mistakes many email marketers make
Session Name: Using Customer Data to Craft Email Personalization at Scale
Session Date & Time: May 3, 1:40pm – 2:15pm
Description: Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.
Buckle up and learn how to:
– Acquire data so that it’s ready to use in marketing and sales
– Use data to determine the content of your email marketing
– Use data to determine the timing of your email marketing
– Use data to determine the impact of your email marketing