CEO, Vertical Measures
Arnie Kuenn is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. In 2006, Arnie founded Vertical Measures, a highly respected Digital Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and his company was named a Best Places to Work.
Workshop Name: Content Marketing Workshop
Workshop Date & Time: May 2, 8:00am – 12:00pm
Description: As more and more of businesses put content marketing into practice, the race to be the best source for answers and information that can influence buying decisions is heating up, big time. It’s now a game of perfecting the art and science of content marketing across all stages of the customer journey– Awareness, Evaluation, Purchase and More. And that’s where Arnie and Shana come in, two digital marketing PRO’s leading the famous Content Marketing Masterclass workshop that’s been showcased to thousands of marketing professionals worldwide.
Who should attend? Marketing professionals from any size business or agency, B2B or B2C, looking to learn the foundation, core principles and best practice for content marketing success.
Attend this workshop to learn the latest formulas for creating and amplifying content that can drive some serious traffic, leads and sales:
— Why it’s vital to create content that resonates with your audience at different stages of the customer journey
— How to strategize, ideate and create super-focused content infused with SEO best practices engage and perform
— Where, When and How to amplify your content reach your audience orbiting at high speeds
— How to create content that motivates customer journey progression
— How to combine traditional and digital marketing for the 1, 2 punch you need for success
Get ready to dive right into this fun and interactive session with a workbook that’s like a GPS for content marketing, packed with recommendations for tools, tips and templates to help with strategy, ideation and amplification.
Session Name: Combine Paid & SEO Strategies to Increase Your Bottom Line
Session Date & Time: May 3, 11:30am – 12:10pm
Description: The customer journey has totally changed – forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.
Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together.
In this session you will learn:
— How the search results are changing
— How paid media is changing
— Why it’s not SEO vs. Paid
— How to grow your own audience
— Real world case studies
There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.