CEO, Vertical Measures
Arnie Kuenn is a world-renowned speaker and award-winning author (Accelerate & Content Marketing Works) who generously shares his 30+ years of entrepreneurial and digital marketing expertise. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. In 2006, Arnie founded Vertical Measures, a highly respected Digital Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona and in 2015 entered the Content Marketing Hall of Fame. In 2017 he was named Content Marketing Person of the Year in Arizona and his company was named a Best Places to Work.
Workshop Name: Content Marketing Workshop
Workshop Date & Time: May 2, 8:00am – 12:00pm
Description: As more and more of businesses put content marketing into practice, the race to be the best source for answers and information that can influence buying decisions is heating up, big time. It’s now a game of perfecting the art and science of content marketing across all stages of the customer journey– Awareness, Evaluation, Purchase and More. And that’s where Arnie and Shana come in, two digital marketing PRO’s leading the famous Content Marketing Masterclass workshop that’s been showcased to thousands of marketing professionals worldwide.
Who should attend? Marketing professionals from any size business or agency, B2B or B2C, looking to learn the foundation, core principles and best practice for content marketing success.
Attend this workshop to learn the latest formulas for creating and amplifying content that can drive some serious traffic, leads and sales.
Session Name: Optimizing Your Content – Overcome These 7 Deadly Sins to Boost Performance
Session Date & Time: May 3, 11:30am – 12:10pm
Description: Get this: 93% of all buyers, online or in stores, use search engines prior to making a purchase, but 86% of searchers don’t know your company or product name before the search process begins. Despite surge of investment in search engine optimization, most companies still don’t get it right. That’s where Arnie comes in, revealing the 7 Deadly SEO sins and faux pas that are costing businesses a lot of traffic, a lot of conversions, and a lot revenue loss, all the time. What’s even worse is that fixing these sins can be fairly easy, once you learn how to use the latest SEO magnifying glass.
During this session, you’ll learn…
— The 7 most common optimization mistakes
— How to create and optimize the content readers are looking for
— Best types of content to create for search engines
— How to protect yourself against changes in the future
— How to put more money on your bottom line