Josh Bernoff

President, WOBS LLC

Josh Bernoff

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Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it “a Strunk and White for the modern knowledge worker.”

He blogs every weekday at, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years.

His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019.

In his spare time, Josh is the volunteer CEO of, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.


Workshop Name: Writing Without the Bullshit

Workshop Date & Time: May 2, 8:00am – 12:00pm

Description: People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. Learn how to stand out with front-loaded, powerful writing free of toxic elements like passive voice, jargon, and weasel words. Includes techniques for managing your time and your colleagues.


Session Name: Truth and Influence: How to Build and Spread Powerful Ideas

Session Date & Time: May 3, 1:40pm – 2:15pm

Description: The landscape is now littered with “influencers” whose only credential is the ability to chatter on social media. You can stand out from this crowd through the power of your ideas. I’ll explain how to tap into unique sources of insight, think analytically, build frameworks that connect quickly with the audiences you want to influence, and then spread those ideas and become a leader. The insights in this talk are based on interviews and surveys of hundreds of successful thought leaders.