Content strategy certification masterclass. Comprehensive curriculum.

When we say you’ll MASTER the 6 pillars of content marketing at CMC 2021, we mean it. Learn the latest techniques, tactics, strategies, and tools for each pillar in our Content Strategy Certification masterclass, hosted in CMC 365 for learning at your own pace through December 2021!

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I Content Planning
88% of B2B marketers in North America invest in content marketing. Yet only 30% of marketers say their organization is effective at content planning and content strategy.
Read Chapter I1Hour
Summary Planning Video1Hour
Workshop Webinar Video3Hours
Bonus Planning Videos2Hours
Resources/Templates Review1Hour
Total Module I Curriculum8Hours
II Content Creation
The top three content marketing challenges for businesses are producing engaging content (36%), producing enough content (21%), and budget to produce content (20%).
Read Chapter II1Hour
Summary Creation Video1Hour
Workshop Webinar Video3Hours
Comedy Workshop Video3Hours
Bonus Creation Videos2Hours
Resources/Templates Review1Hour
Total Module II Curriculum11Hours
III Content Optimization
At its core, content optimization is all about getting the right content to the right people at the right time to maximize the return from your content marketing investment.
Read Chapter III1Hour
Summary Optimization Video1Hour
Workshop Webinar Video3Hours
Bonus Optimization Videos2Hours
Resources/Templates Review1Hour
Total Module III Curriculum8Hours
IV Content Distribution
Learn the 3 essential content distribution channels: Paid, Owned, and Earned. And discover “Unicorn Marketing” pioneered by instructor Larry Kim.

Read Chapter IV1Hour
Summary Distribution Video1Hour
Workshop Webinar Video3Hours
Facebook Workshop Video3Hours
LinkedIn Workshop Video3Hours
Resources/Templates Review1Hour
Total Module IV Curriculum12Hours
V Content Performance
With so many options to measure success, and fantastic tools and technology to monitor activity, jump in the drivers seat to track performance and deliver on marketing goals..

Read Chapter V1Hour
Summary Performance Video1Hour
Workshop Webinar Video3Hours
Bonus Performance Videos2Hours
Resources/Templates Review1Hour
Total Module V Curriculum8Hours
VI Content Management
We know your budget and resources vary considerably, so we’ve included a guide that covers all the possible content workflow management bases, ranging from solopreneurs to small teams and enterprise solutions.
Read Chapter VI1Hour
Summary Management Video1Hour
Workshop Webinar Video3Hours
Bonus Management Videos2Hours
Resources/Templates Review1Hour
Total Module VI Curriculum8Hours

Learn from world-class instructors. Master content strategy.

Learn from a dozen of the best trainers and content strategist on the planet. Master the six pillars of content strategy with more than 24 hours of recordings.

Byron White


Alice Ko

Director of Marketing

Judi Fox

Video and Content Strategist
Judi Fox

Amanda Milligan

Marketing Director

Dennis Yu

Chief Technology Officer

Liz Willits

Liz Willits

AJ Wilcox

B2 Linked

Ayat Shukairy


Andy Crestodina

Orbit Media Studios, Inc.

Joanna Wiebe


Jeff Coyle


Ashley Faus

Content Strategy Lead


Earn your certification badge. Learn at your own pace.

Take your marketing career to the next level and grow your business organically— the content marketing way!

24 Hours

Access 24 hours of instructions with recorded videos led by world-class trainers.

21 Resources

Dive into samples, guides, content plans, books, workbooks and more.


Save time with templates for journey maps personas, content plans and more.

6 Tests

Master the six pillars of content marketing with tests to confirm your smartitude.

2 Books

Instantly download the Content Strategy Masterclass book and workbook.

1 Badge

Earn your badge that links to your personal URL, verifying your certification.


Ready to get started? Earn your certification before April!

Secure your seat for CMC 2021 and earn your Content Strategy Certification badge before the conference launches in April, and get a 50% discount to CMC 2022!