Wednesday November 9
8 AM – 9 AM | • | Keynotes |
9 PM – 12 PM | • | Content Planning |
12 PM – 1 PM | • | Keynote |
1 PM – 4 PM | • | Content Creation |
4 PM – 5 PM | • | Keynotes |
Thursday November 10
8 AM – 9 AM | • | Keynotes |
9 AM – 12 PM | • | Content Optimization |
12 PM – 1 PM | • | Keynote |
1 PM – 4 PM | • | Comedy Marketing |
4:00 PM – 11:00 PM | • | LOCAL-LIVE VENUES Global City Locations |
Friday November 11
8 AM – 9 AM | • | Keynote |
9 AM – 12 PM | • | Content Distribution |
12 PM – 1 PM | • | Keynote |
1 PM – 4 PM | • | Content Performance |
4 PM – 5 PM | • | Closing Keynote |
Tamsen Webster, Live Keynote, 8:00 AM
Pressure Test Your Message
Now more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Does it stand out from the crowd? With more than 20 years of working on the big ideas of individu… Read More
Sessions Launch, 9:00 AM Tuesday
Beyond Quippy Copy: Engaging on Social MediaNancy Harhut, Live Keynote, 12:30 PM
5 Easy, Quick Tune-Up Tactics to Make Your Content Crush It
Whether you want to refresh your existing marketing content—or create new campaigns that have every possible advantage—you need to know these five creative tactics. They make it easy to improve engagement and response, ev… Read More
Sessions Launch, 1:00 PM Tuesday
How to Write Irresistible Email Subject LinesTruth or Laughs, LIVE, 4 to 5 PM
“Truth or Laughs?” is a virtual, interactive comedy show where you can win real money. It takes the audience behind-the-scenes of funny stories with hilarious reveals. Hosted by our EMCEE’s for CMC 2021 Ben Rosenfeld and Michelle Slonim, “Truth or Laughs?” is an hour-long show composed of four gamify rounds of fun!
Andy Crestodina, Live Keynote, 8 AM
How Intelligent Content Inspires Browsers to Take Action and Buy
Driving traffic is hard work. And it’s wasted work if your site doesn’t transform browsers into buyers. So why aren't more of your visitors turning into leads or buyers? Attend this keynote to learn how to instantly remov… Read More
Sessions Launch, 9:00 AM Wednesday
How To Optimize for Searcher/User IntentAlexandria Agresta, Live Keynote, 8:00 AM
Go From Chasing Customers to Them Chasing You
In a digital world full of distraction, crowded news feeds, and 3-second attention spans, we are fighting for each other’s attention and it seems impossible to stand out as a business leader. How do we cut through the noise… Read More
Sessions Launch, 9:00 AM Thursday
LinkedIn Ads: The Difference is in the QualityAnita Ramanathan, Live Keynote, 12:30 PM
Transform Numbers to Narratives: How to Explain Data Insights Using Storytelling
Numbers can reveal fascinating insights. Big decisions are now made based on data alone. Yet when we communicate data, we often default to sharing dry information without really highlighting the meaning behind those numbers. … Read More
Sessions Launch, 1:00 PM Thursday
A Successful Content Creator Is a Healthy Content CreatorGraduation Party, 4 to 5 PM
Earn your personalized Content Strategy Certification badge before the conference ends on April 29th, 2020 and get a 50% discount to CMC 2022. Simply complete the 6 tests to earn your badge, and look for your name on the Graduation list with a link to your personalized completion page to share with the world!
Andrew Tarvin, Live Keynote, 12:30 PM
Now That's Funny: It's All About Your Brand's Personality
Let's face it. The world is overrun with bad, boring content and terribly automated “Hello [firstname]” messages. Brands are struggling to cut through the clutter, and stand out from the pack in creative ways. It's time t… Read More
Sessions Launch, 1:00 PM Wednesday
CMC 2021 Comedy Stand UpSTAND UP COMEDY, LIVE, 4 to 5 PM
Learn how to rid the world of all this bad, boring content with our signature Comedy Keynote Series where all the Comedy Keynotes losen up for some entertaining StandUp Comedy performances live!
Beyond Quippy Copy: Engaging on Social Media
Is the quest for quippy copy worth it? Many marketers think that making the most out of social media means crafting clever copy. Being lively on LinkedIn, facetious on Facebook, and tangible on Twitter. But what if we're wrong? What if engaging social media copy doesn't require alliteration, rhyming, and the perfect GIF? In this session, we'll take a deeper look at what really works to engage your audience.
Attend this session to learn…
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
How to Build the Only Earned Media Strategy You Need
Earned media coverage can have a huge impact on your business –– from elevated brand awareness to SEO benefits to accelerated sales velocity. The challenge is finding the unique story or data to make the media take notice of your brand. This session will show you how to unlock the earned media value in your business and develop strategies to earn press coverage.
Attend this session and learn…
As a marketing director at The Predictive Index, Erin Balsa helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. Her writing, consulting and content market strategies have produced astronomical results. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.
How to Start a Podcast in 2 Days or Less!
Learn how to start a successful PodCast with the latest hacks, tactics and gear that will save you time and get you going on the right trajectory. Get your voice out and the leads in with the right equipment, recording techniques, editing skill, publishing channel, and planning methods for success.
Attend this power-podcast how-to session and learn…
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
How to Boost the Findability and Credibility of B2B Content with Influence Optimization
What good is being found in search if no one trusts what they find? Go beyond optimizing with keywords to collaborating with influential creators that can help boost the expertise, authoritativeness and trust of your B2B content. Learn how Google's EAT guidelines can help bring SEO and influence together for content that attracts, engages and converts.
Attend this session to learn…
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
Emojis and Memes and GIFS, OH MY!
Ever wonder how to use the exact right emoji, meme or gif to convey the exact right emotion or thought in your communication? Believe it or not, you need an intricate understanding of these backstories and possible hidden meanings if you want to get it right. (Eggplant emoji anyone?) Many brands have been burned by not truly grasping the social references these ideograms represent.
In this presentation, you’ll learn…
Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.
How to Plan 6 Months of Blogs in 30 Minutes or Less
Get the step-by-step guide to planning your content calendar for the next six months of blog posts, with the help of some amazing tools and tool-free alternatives. Build your site's authority, establish credibility, and spend more time on implementation by getting the planning process out of the way. This approach is particularly ideal for startups where product or identity is constantly shifting but content needs to be consistent.
Attend this session and learn…
Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.
10 Things to Know about Structured Data to Make Your Content Stand Out
Google’s search results have special features called Rich Results. Learn to design your content to have it literally stand out in search with FAQs, how-tos, and more. We will explore how to architect your content for maximum visibility in search, resulting in more clicks and traffic. You’ll leave understanding the basics of schema markup and advanced strategies you can apply the next day.
Attend this session and learn how to…
Tools discussed and showcased:
Tips, Tactics, and To-Dos When Contracting with Influencers
Every influencer campaign needs an agreement in writing—even if it only involves giving free product in exchange for a post. But not just any template agreement will cover you. Understand the legal issues that you need to think through to limit the risk of an influencer campaign turning from a partnership into a problem.
Attend this sessions and learn…
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
Conquer Multi-Channel Content Creation with Style Flexing
Content creators struggle with creating content for multiple channels. "Style flexing" is a new art, science, and skill required for success, and not something that comes naturally to everyone. Learn to create a structured content framework and experience map as the starting point. Then learn the tactics to create content for all your channels smarter, better, faster and wiser.
Attend this session and learn how to…
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
Sweepstakes and Giveaways: Tactics for Compliance to Keep It Legal
Do you know the difference between a sweepstakes and a lottery? For starters, running a lottery is illegal in every state. Ensuring that your promotion isn't a lottery requires careful planning and understanding of relevant state laws—but the risks don't end there. To safely run a sweepstakes or giveaway, you need to understand the rules regarding registration, record keeping, methods of entry, official rules, and more. Learn the rules today so you don't have to pay for problems later.
Attend this session and learn…
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
Pressure Test Your Message
Now more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Does it stand out from the crowd? With more than 20 years of working on the big ideas of individuals and organizations, I’ve learned a thing or two about what makes ideas endure. I've also discovered key measurements you can take to test if your message is built to last.
After this keynote, you’ll be able to…
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
Now or never: Why AI-enabled collaborative work management is the future
As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. At Wrike, we’re finding that by using artificial intelligence capabilities, we’re able to get more insights with data than ever before with up to 99% accuracy. See how AI plus a collaborative work management solution allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.
In this session, you’ll learn how to…
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
How to Create a Different Kind of Brand Guide for Writers
Most brand guides don’t provide sufficient guidance for content writers. Typically, they list a company’s brand values such as “authentic,” “friendly,” or “expert,” but leave the meaning of these words open to interpretation. As a result, writers make inconsistent decisions; content production drags on and the brand gets diluted. Learn how to create a content guide that provides effective direction for writers so they can save time, increase consistency, and amplify your company’s brand.
Learn all this and more…
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
Optimize Customer Case Studies to Increase Trust and Influence
Case studies are the sharpest tool in the marketing toolbox. More than 75% of B2B buyers rely on them when researching purchases, and they convert at the highest rate of any content type. Getting customers to share their stories publicly is often challenging. When you do get approval for a case study, you need to make the most of it.
Attend this session and learn how to…
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
How to Write Irresistible Email Subject Lines
Your email subject lines can make or break the performance of your entire email marketing strategy. Learn how to create subject lines that stand out from the pack while enticing readers, boosting open rates, and better delivering on email marketing goals.
Takeaways include…
Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Before starting her own business, she led content strategy at one of the world's largest email marketing companies and sent and tested millions of emails. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online.
Grow Your LinkedIn Audience with Content Smarts
Sure, you'll need some pretty remarkable content to grow your fan base on LinkedIn. But choosing what topics to tackle and what format and style to use can make or break your efforts. Learn the latest tips and tactics for LinkedIn content creation and optimization, and how to get more followers, fans, and fame!
Takeaways include…
Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Before starting her own business, she led content strategy at one of the world's largest email marketing companies and sent and tested millions of emails. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online.
10 Tactical Steps to Generating Persuasive Content
Marketers have lost sight of their content objectives. Instead of highlighting industry buzzwords with little emotional appeal, marketers should be creating persuasive content to peak interest, boost engagement, and increase conversions. Learn how to make your content more persuasive with the latest tactics, tools, and techniques for success.
Takeaways, techniques, and tactics include…
After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.
How to Create B2B Content That Won’t Put Your Audience to Sleep
Want to learn how to dethrone the content Goliath in your industry, despite being pitted against zillions of dollars in content marketing budget? Learn new tactics to improve content quality, stop content waste, and increase the likelihood of capturing your audience’s attention—and their mindshare.
Attend this session and learn…
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
How to Create an Authentic Bio: Let Readers Get To Know You!
You know your amazing content will drive readers to “look you up,” eager to learn more about you and your greatness. But too often we fail to explain ourselves and what makes us tick. Long-winded brags or me-me-me rambles make readers run for the hills. Learn how to create a deeper sense of connection with your audience by documenting your work, learnings, inspirations and goals in a magical way.
Attend this bio-writing session to get all this…
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
How to Write an Article Google Will Love Without Complicated Keyword Research
Learn to write a blog post or article that is exactly what Google wants without expensive SEO tools, identifying primary and secondary keyword phrases, or awkward keyword-filled sentences. Get your voice found with these simple techniques that will drive thousands of Googlers to your site.
Attend this article writing how-to session (even if you aren't a writer, blogger or know anything about SEO) and learn all of this…
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
How to Update an Old Article for SEO in Less than 20 Minutes
With the right tactics, old content becomes SEO gold. Learn how to update your old content to generate page views and authority with just a few tweaks that take just a few minutes. Great SEO is a long-game, but most website owners and bloggers play just one card—the first publication of an article.
Attend this how-to session and learn all of this…
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
5 Easy, Quick Tune-Up Tactics to Make Your Content Crush It
Whether you want to refresh your existing marketing content—or create new campaigns that have every possible advantage—you need to know these five creative tactics. They make it easy to improve engagement and response, even during tough times. Backed by neuroscientific research and in-market testing, they work because they’re based on how people really make decisions. Discover the best ways to phrase your copy, position your product, and make your offer irresistible. See numerous examples from a variety of verticals and channels (email, websites, offline, ads). And leave armed with actionable tactics that drive instant improvements.
Discover all this…
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
How to get more, better content ideas faster
Struggling to come up with new content ideas for your business? Tired of using the same old process to generate the same old content ideas? There’s a better way to tap into the knowledge of your team, identify areas of opportunity, and craft the content your target personas want to read. Learn how to design and implement a better content ideation process that will produce more ideas and less painful meetings.
Learn…
Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.
How to Design Banner Ads That Sell
Delivering content marketing performance requires advertising. Period. Learn how to design killer banner ads using core design principles featured in most high-performing ads. Get tactical advice on how-to ads that sell without selling, including design do’s and don’ts, copywriting tips, creative examples, and best practices for campaign success.
Attend this session to…
Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.
How to Effectively Bring NLP into your Content Workflow
AI-generated content can definitely save time in your content process. It can generate ideas, write copy with your voice and style, and scale production. Yay, right?! But, are you taking the output for granted? What do you know about the underlying technology that creates your inspiration and text? Attend this session and learn
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
How To Optimize for Searcher/User Intent
The biggest brands with the biggest budgets, best tools, and biggest teams really NAIL it when it comes to user intent. Attend this session to learn how the big dogs like Amazon, Home Depot and Allstate make the optimization magic happen—so you can replicate the hacks, tricks and techniques for your small business or agency.
Learn all this and more…
Tools you'll be diving into include:
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
The Future of SEO Content Starts With the Death of Classic Keyword Research
SEO content strategy using classic keyword selection that only considers monthly search volume and keyword difficulty is an outdated approach. To win rankings and organic traffic, your content must address the needs of the searcher today and tomorrow for the topic you're writing about. Attend this session and learn how to…>/p>
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
How To Create Custom Keyword Clusters and Map Out Months of Topics
Good news. The next-generation of keyword research is far less boring, with keyword clusters emerging like stars in the sky. Machine learning algorithms are leading the way, quickly surfacing fresh topic ideas that will appeal to your readers and fans. Learn the latest tactics for keyword research, topic selection and content optimization.
Attend this session and learn how to…
Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.
SEO is Math, Not Magic: Add Up the Ranking Factors that Matter Most in Your Industry
Google’s search algorithms use hundreds of metrics to score search results and provide searchers with the highest-quality results. But did you know those factors vary from industry to industry, and even keyword to keyword? It all depends on the intent behind the question. With the help of machine learning and powerful computing, learn how to reverse-engineer Google’s ranking algorithm for any keyword. This lets you identify, test, and iterate on select factors to start outranking your competition and break onto the first page for high-value keywords in your niche.
Attend this session and learn how to…
Tools discussed and showcased:
Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.
How Intelligent Content Inspires Browsers to Take Action and Buy
Driving traffic is hard work. And it’s wasted work if your site doesn’t transform browsers into buyers. So why aren't more of your visitors turning into leads or buyers? Attend this keynote to learn how to instantly remove the friction and boost the migration through each journey stage.
Attend this keynote and learn…
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
[Re]Build Your Brand With COVID-19 Insights
Chances are you spent last year following one of these brand positions: business-as-usual, customer-hyperfocus or duck-and-cover. With the new year arriving and optimism on the horizon, now is the time to learn from the past and map out your future content and brand strategy. Attend this session to learn how to consistently create value-add content to engage customers and accelerate brand growth—the content marketing way!
Attend this session and learn how to…
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
Maximize Your Content Pipeline
This past year pushed us to the [content] limit, forcing businesses to get creative around driving traffic, building engagement and capturing new sales. Producing high-quality, on-brand content became a priority, prompting investment in teams and systems to help manage delivery at scale. Learn how to flex your content planning, map out timely and topical messaging, and optimize content to engage the “new” searcher and reader.
Attend this session to learn how to…
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
Gain A Competitive Edge Using Advanced Tools
The typical marketer doesn’t spend much time following the competition. Their customer, however, is doing just that, assessing how a brand stacks up against alternatives. Attend this session to get ahead of the competition with proven tools to measure your storytelling and brand discoverability. Identify performance strengths and gaps relative to your peer group with the goal of controlling a greater share of mind and market.
Attend this session to learn how to…
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
Be Feared and Loved: Ranking Content The Office Way
If you're a content marketer AND fan of The Office series, you'll want to tune into this session to learn how to orchestrate keyword research, on-page optimization, and link building in a new way. You'll learn the pitfalls of why brands simply can't get their content to rank and stand out from the pack of low-performing content. Learn how to create content that is feared by your competition, and loved by Google.
Attend this session to learn how to…
Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
Human-Centric Ads: What Are They and How They Out-Perform Traditional Ads
With more than 40% of internet users declaring online ads are too aggressive, following them on every browser and device, what’s an advertiser to do? Attend this session to learn about human-centric ads, and how to utilize their power to outperform traditional display ads, reaching targeted audiences with meaningful engagement.
Attend this session to learn…
Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.
LinkedIn Ads: The Difference is in the Quality
LinkedIn Ads are the best way to reach your most ideal B2B audience, but they're unapologetically expensive, which makes your job as a marketer much harder. Attend this session to learn the approach for paid advertising success on LinkedIn.
Learn all this, and a lot more…
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Ridiculously Awesome [Organic] Facebook Marketing Strategies for 2021
With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
Documentary Films, Interactive Demos, and Episodic Series: Lessons Learned from the Top B2B Video Marketing of 2020
Video has come a long way from its roots in advertising and social media. In 2020 we saw the explosion of video in B2B marketing, not just for webinars and virtual events, but as a new content marketing format for impactful storytelling, educating buyers, and creating a more emotional connection with online communities. Join Tyler Lessard to discover today’s top trends in B2B video and how award-winning marketers are using the medium to succeed.
Attendees will learn…
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
Top 11 Instagram Growth Marketing Hacks of All Time
This session will cover the latest hacks, tricks, and updates to build and grow your Instagram following and Engagement for your Story & Feed. Walk away with tangible information that you can use immediately including:
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
Top Tips to Growing Your Business on TikTok
Short-form mobile video is quickly taking over the social media landscape. TikTok is leading the charge with the fastest potential for growth. Attend this session to learn growth strategies from a verified user who TikTok has hired to train some of their top creators.
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
How to Get Started on Clubhouse
No need to show your face or curate an immaculate feed, when YOU are the content on Clubhouse. This drop-in, audio-only app is currently being valued at $4B. Go ahead and pull out your phone for this in-depth tour with tangible tips for Clubhouse growth.
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
The New Content Distribution Platform: Smart Speakers
Whether you create text, audio or video content, you'll soon want your audience to be able to just ask for your content—and get it. Both Amazon and Google have made a way for you to publish your brand (and your content) on voice assistants. The same way you register a domain name on the internet, you’ll want your own invocation name on voice assistants. Whether you love ’em or hate ’em, smart speakers like Amazon Alexa are being used by millions every day. Join Chip Edwards to learn how to become an early adopter of this new content distribution platform.
Attend this session for…
Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.
How to Win Big with YouTube Marketing and Advertising for your Brand
YouTube marketing can be one of the greatest channels to grow an audience and convert them into customers. Learn why building an organic audience is one of the strongest ways to leverage YouTube ads and how to scale with video. Discover the latest on what’s working and what’s not, and how to create great YouTube ads that convert!
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
Why and How to Batch Create Video Content
We all know the best way to sell a product is to build trust with the purchaser, right? And the best way to build trust is face to face. With the increasing limitations we are dealt on a daily basis, we can’t meet everyone face to face; so the next best thing is video. In this session, you will learn why video is so important for an organization and your personal brand, and how you can create it without too much stress.<.p>
While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.
Go From Chasing Customers to Them Chasing You
In a digital world full of distraction, crowded news feeds, and 3-second attention spans, we are fighting for each other’s attention and it seems impossible to stand out as a business leader. How do we cut through the noise and become a magnet for success?
In this talk, Alexandria shares the secret sauce that competition-proofs your business, captivates the attention of your market, and puts you center stage in your ideal customers' lives. Now, the people you dream of serving see you, hear you, and are inspired to take action with you, even amongst the sea of other options.
Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.
How to Strategically Build Out Your Library of Content in One Year
Instead of always trying to figure out what to write about in your next blog post or wondering why you aren't ranking for strategic keywords, take Neal Schaffer's advice. Learn how to plan out and build one year's worth of blog content, which will become your strategic library of content. Attend this session to learn the exact steps Neal has taken to outrank formidable competitors building his own library of content.
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Ridiculously Awesome [Paid] Facebook Marketing Strategies for 2021
With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
A Guide for Nailing Your Virtual Presence
A year ago, many of us were thrown into work from home setups and endless virtual meetings. It’s very clear that virtual is here to stay. Now, it’s time to step back and improve both your technical set-up and your virtual presence. Get pro-tips for flawless video setup, advice on affordable gear, and presentation wisdom that will set you apart.
Takeaways you can put to work in your virtual meetings and webcam recordings:
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
Twitter: The Latest Tactics for Organic Success
Twitter provides significant value for companies and personal brands online via search engine results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Individual Tweets can also get indexed by Google and can rank in search results augmenting content marketing and visibility. Attend this session to refine your tactics to get your presence in search results and the Twitterverse boosted.
Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.
A Successful Content Creator Is a Healthy Content Creator
Learn five simple ways you can weave healthier eating into your regular habits. The trick to great content is having a focus on the daily health habits that you can control. This session focuses on actionable and achievable habits you can embed into your day.
Attend this healthy performance session and learn…
Reyzan Shali, MD, provides comprehensive primary care services for adults, focusing on preventive medicine. Dr. Shali also has expertise in healthy aging and women’s health. Reyzan speaks on the topics of intuition and nutrition and how they apply to business success. Known for always speaking from the heart she brings palpable resilience, authenticity, and positivity to live and virtual stages. A proud daughter of two great Kurdish parents from the Kurdistan region of Iraq, she is a loving mother, wife, sister, aunt, and friend to many. A Pittsburgh Steelers fan to the core, her family often calls her the “Roethlisberger of Medetireaan Cooking!”
How to Improve Your Social Media Calls to Action
Are your social media posts missing the most important element: the information that lets your audience know what they should think, feel and do after viewing your content? In this session, Chartered Marketer Luan Wise will highlight the importance of social media calls to action and show you how to use them to transform your social media marketing content.
Attend this session and learn…
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side, and consultancy roles. She has worked across a variety of industry sectors; for household names, award-winning institutions, and small but perfectly formed local businesses. A specialist in social media – Luan not only works directly with clients, but she is also a course instructor for LinkedIn’s online learning platform, a lead Blueprint trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. And she’s the author of the award-winning book Relax! It’s Only Social Media.
How Industry Leaders Drive Growth with Behavioral Experimentation Today
The leading companies don't just optimize their user experience, they embed behavioral science principles in every touchpoint. In this session, learn how to apply the latest proven experimentation ideas right now. Get fresh insights from leaders such as Dollar Shave Club, HP Instant Ink, The Motley Fool, and more.
In this session you’ll learn…
When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.
Content Marketing for Small Teams
Need to do more with less? For many businesses, content marketing seems to require more effort, time and money than they have on hand. Learn actionable tips and tactics to better use the resources you already have to crank out more content that delivers better results. You’ll not only discover how to do more with your small content marketing team, but you’ll also find out how to have more fun with less friction along the way.
In this session, you’ll learn…
Tess leads content marketing at WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.
Transform Numbers to Narratives: How to Explain Data Insights Using Storytelling
Numbers can reveal fascinating insights. Big decisions are now made based on data alone. Yet when we communicate data, we often default to sharing dry information without really highlighting the meaning behind those numbers. Contrary to popular belief, the data does not speak for itself—it needs you. Compelling trends and intriguing observations remain inconsequential until you transform these numbers into a cohesive narrative. Your audience may not remember the data, but they'll always remember a data story.
Attend this keynote and learn how to…
Anita is an award-winning speaker who delivers high-value, energetic and actionable workshops on how to communicate sophisticated ideas and data insights, especially in the science and tech industry. A neuroscientist by training, she once wore gloves and examined brain sections before switching gears to become a science communicator. In her capacity as a science writer/editor, she has uncovered and crafted hundreds of stories buried under numbers, data and dry facts. She co-founded the science education website, Knowing Neurons, has written for NIH Research Matters and worked with high-profile science companies to develop their editorial campaigns. Through her company, Word Cortex, Anita helps package complex ideas in an engaging way.
How to Scale Personalized Email Marketing Campaigns
Email marketing continues to be the most powerful way to reach your target audience. But success demands that offers, messages, and frequency of communication are tailored to subscribers' needs. The challenge is scaling email campaigns effectively, without sacrificing personalization. Attend this session to learn how to dexterously use data to: segment your list, leverage your sales teams’ insights, and identify when and what to automate.
Learn all this and more…
Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."
How a New Approach to Influencer Marketing Boosts Performance
Influencer marketing has evolved to become an integral strategy for successful brands around the globe. Yet with so much noise, how can brands rise above and build meaningful connections with their consumers? The weight of influencer marketing has gone beyond just knowing the right people. It involves researching influencers, building relationships, and managing posts, engagement and conversions, as well as executing a creative strategy.
Attend this session to learn about…
Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.
Supercharge Your Growth with Low-Code Apps for High-Growth Demands
The last year has brought monumental change for every organization, regardless of vertical. Suffice to say; large and small organizations and marketing teams have all had to do a lot more, with a lot less. That’s where No Code/Low Code Marketing Apps come in, performing the marketing magic you need without the staff or cost required to achieve performance goals. Learn all this and more…
Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.
How-to Layer Video Throughout Your Website
Video marketing continues to rise in popularity, and as a performance tool. Yet even the most forward-thinking businesses are perplexed on how to fit video into the user experience at the right time. Attend this session to learn how to place your videos in the right place and space on your website to better engage your audience and boost your video performance.
Learn all this and more…
Tony Gnau is the founder and chief storytelling officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for corporate videos created for clients that include United Airlines, Walgreens and NBA All-Star Dwyane Wade. Tony has written over 700 blog posts on video marketing for PR, marketing and the T60 websites. Best of all, he’s a USC Trojan football player, Star Wars geek, and devoted husband and father.
Now or never: Why AI-Enabled Collaborative Work Management is the Future
As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. Learn how AI solutions allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.
In this session, you’ll learn how to…
How to Measure Attribution for Content Assets, On-Page and Off-Page
In Google Analytics, conversions and e-commerce transactions are credited by default to the last interaction the user had when he or she converted. But what role did your content assets, on-page and off-page, play leading up to that conversion? Attend this session to learn how to track attribution to particular assets, and members of your team!
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
CMC 2021 Comedy Stand Up
That’s Not Funny: Strategically Use Humor During UNFUNNY Times
Propelling one's content strategy using humor can oftentimes lead to a mountain of frustration and difficulty to connect, especially when the world seems unwilling and not ready to laugh. Each individual brand needs to work on finding their own path of laugh discovery in order to properly connect with new and existing audiences.
Attendees of this keynote will walk away with…
A New York based comedian, Mike can be seen as a recurring character on BET's hit show, "The Game", in 2016 feature film "American Dirtbags" and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with health, crippling paranoia and his longing for that perfect girl who he will inevitably blow it with. Mike produces the "Red Clay Comedy Festival annually" in Atlanta, GA and several showcases in New York City where he currently resides.
Funny by the Numbers
Comedy is simply the mathematics of punchlines. Every comedic principle can be traced to a formula (even though most comedians aren't aware of this). This session illuminates the basic scientific laws of humor which anyone can apply to content. YES, EVEN ROBOTS.
Attend the session and learn…
Lebanese-Syrian-Palestinian-Italian American, (try saying it really fast) Sammy’s a double majoring in Business and Math at UC Berkeley, now focused on breaking down the latest trending topics into woke jokes that make you laugh your abs into a six pack, while simultaneously getting smarter. He’s currently the host of Netflix’s acclaimed show 100 Humans, where he conducts mind-blowing scientific and social experiments on a group of 100 test subjects (don’t worry they agreed to it). He’s also appeared on NBC's America's Got Talent, Last Comic Standing, TBS’s Conan, and often reminds strangers that he was the first comedian to ever tell jokes on the Food Network (sorry Rachel Ray). In 2013, Sammy set the world record for performing comedy 1,001 consecutive nights, with his story featured in Time Magazine and The New York Times. As soon as the pandemic hit, Sammy opened his own virtual comedy club, KO Comedy, helping comedians around the globe continue working their craft in the hard times.
Unboring Your Content: What Would Jerry Seinfeld Do?
Humor is a critical tool in modern day communications, marketing and content creation. Why? Because a dose of humor will grab and hold your audience’s interest, making you (and your message) memorable and more persuasive. David Nihill shows you how. With multiple pieces of viral content on TikTok, Facebook, YoTube, Inc and even Slideshare, David takes you through what Jerry Seinfeld might do to your content. You’ll learn why and how to use humor to make an impact, add value and connect with customers on a level that inspires loyalty—and causes coffee to shoot out their noses.
Attendees will learn…
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
How to use the Four Styles of Humor to Connect with Audiences
The right touch of humor builds interest and empathy. The wrong kind damages reputations—even entire businesses. So how can you tell the difference? Let’s throw some science at it! Learn the four styles of humor, as discovered by actual psychologists, and discover how to apply these styles to ensure you’re using humor that attracts, not repels.
Attend this session and learn how to…
Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.
How To Add Laughs and Not Get Fired (Again)
Comedians are just trying to get laughs—to make people happy—a noble goal. How can that get you in trouble? There is an old saying in comedy: "The joke is in the mind of the beholder." One person's joke is another person's micro- (or macro) aggression. Learn how to avoid the comedy minefield and the do's and don'ts of corporate humor so you don’t get fired (again).
Attend this session to learn…
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
Now That's Funny: It's All About Your Brand's Personality
Let's face it. The world is overrun with bad, boring content and terribly automated “Hello [firstname]” messages. Brands are struggling to cut through the clutter, and stand out from the pack in creative ways. It's time to examine our brand personality closely. Or even worse, create a brand personality that defines who we are, and what makes us Tik and Tok. Humor, as it turns out, has an unmatched, universal super-power that connects with an audience in mysterious ways. But getting the corporate funny and money ball rolling is challenging. Start here: Learn the truth about you AND your brand. The question isn’t are you funny? The question is this: What kind of funny are you? Learn the 7 brand personality options you have to leverage humor that works, delivering the performance you demand from your content marketing investments.
Attend this keynote for small humor secrets in a big bundle of joy…
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
Digging Into Your Own Bag of Tricks to Find Humor
Turns out that those comedic moments of brilliance don’t just fall from the sky. Instead, they’re inspired by personal experiences and insights drawn from people, places, and things you encounter in life. Attend this session to explore how to connect the dots between personal experience, audience connection, and comedic selling without selling. You’ll learn that authenticity is the catalyst for success, and how to leverage that key element to connect and convert your audience to believe in you (and your products or services).
Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal's No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called "Casey Balsham Does A Thing". Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.
WordPlay - Fewer Characters for More Character
In a fast-paced society with short attention spans and too many cat videos, we need to get attention and keep it. How do you do that with 40 characters or less? Learn how to choose your words wisely with the structure of wordplay, and how to apply it to any headline, caption, and post. Sharpen your brain to see words through a humorous lens and find wordplay in your day-to-day life.
Attend this session and learn…
Tess Tregellas is an actor, comedian and filmmaker in New York City. She has been featured on Funny or Die, performed in comedy clubs all over New York City, and is aware that you have no idea how to pronounce her last name. Her short films, “Left To Your Own Devices,” and “The Cell Phone Block Tango,” have won awards at film festivals across the country. She has studied comedy at The Second City, Upright Citizen’s Brigade and has a Bachelor in Fine Arts in playing pretend (I mean Acting). She had her film acting debut in the feature film “Here On Out,” which is streaming on Amazon Prime. She currently works at Humor That Works teaching people the skill of humor in comedy writing workshops and open mics. You can follow her on Instagram @tesstreg.
Making Serious Topics Funny
There is nothing funny about climate change, World War II, or artificial intelligence—or is there? With the right techniques and comedic tactics, you can quickly transform just about any serious topic to seriously funny in a way that always brings a smile. If you're skeptical or think your brand/company is an exception, this session is for you. Learn how comedy can fuse into organizations like NASA, NIH, pharmaceutical companies, and medical associations on platforms like YouTube, social media, and live/virtual performance.
Attend this session to learn how to
Named one of the “Best Undiscovered Comedians” in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. She produces science-themed comedy shows through her company DC Science Comedy. She gave a TEDx talk called “Sneaking Science into Stand-Up” where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in “The Washington Post,” BBC World News, Travel Channel, The Science Channel, The Weather Channel, and hosted a mini series on NASA TV.
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.
A New York based comedian, Mike can be seen as a recurring character on BET's hit show, "The Game", in 2016 feature film "American Dirtbags" and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with health, crippling paranoia and his longing for that perfect girl who he will inevitably blow it with. Mike produces the "Red Clay Comedy Festival annually" in Atlanta, GA and several showcases in New York City where he currently resides.
Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.
Hailing from Ottawa, Michaela Alexis is currently one of North America's most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more. Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.
Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, "What content should I write next?" Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He's a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
Candace Armour is a dynamic entrepreneur, blogger, creative-thinker, and on-fire business woman who's passionate about helping professionals and entrepreneurs develop the confidence they need to build exceptional brands, careers, and lives. Through her leadership at Epic Fab Girl, she helps faith-focused, career-minded women discover purpose and go after their dreams fearlessly. She's the visionary behind Go-Getter Conference, an event for faith-based, career-minded women entrepreneurs and influencers. After 3 years of consulting several billion-dollar global brands,she walked away from her job in Corporate America to pursue her dreams. Since leaving, she began hosting and speaking at events across the U.S. aimed at helping women discover their purpose and build successful brands. She holds both a B.S. in Mechanical Engineering & M.B.A. from Washington University in St. Louis. She is most known for the simple fact that she has a huge heart for business and a passion to see women reach their full potential.
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
As a marketing director at The Predictive Index, Erin Balsa helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. Her writing, consulting and content market strategies have produced astronomical results. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.
Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal's No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called "Casey Balsham Does A Thing". Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.
Michael Barber's work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.
An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music. In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created "Decoding the Music Experience" podcast, a new series in partnership with Advertising Week / AW360. Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard's Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.
Michelle Slonim and Ben Rosenfeld are a real-life husband-and-wife comedy couple who recently released their illustrated humor book, "New Parent Smell: Funny Thoughts on Pregnancy, Newborns and Tots." Michelle has appeared on Late Night with Seth Meyers, Comedy Central, HBO, SiriusXM Radio, The Wall Street Journal and New York Post. Ben has a comedy special on Amazon Prime, has appeared on FOX's Laughs and BuzzFeedVideo and has over 200,000 TikTok Followers. Before becoming a comedian, Ben was a management consultant at Accenture and in a PhD program at Caltech. Michelle has always been involved in acting and comedy, as she quips, “I’ve been playing a ‘whacky Jewish mother’ since I was 12.”
Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.
Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 100 headlines every day for 100 days, just for fun. Over the last two years, he's written copy for more than 329 entrepreneurs and dozens of brands. This schizophrenic experience taught him how to analyze and emulate nearly every voice type imaginable and turned him into a Brand Ventriloquist. Now he's as a co-instructor for the Codex Persona training program that teaches writers how to measure and mirror a client's voice. And you can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets. All the people say he's pretty fly for a write guy.
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
Chandler is the author of 6 bestselling books including "Book Launch" and his most recent book titled "Published.". He's also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he's helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech.
Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc's 30 under 30 and Adweek's Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she's produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what's happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
This social media marketing maven got her start with her own fashion and event blog. She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders. Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility! Day to day, Kate maintains Avidia Bank's social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She's been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.
Mykim Dang is a full stack creator based in Boston, MA. A filmmaker who fell into digital by accident with the advent of platforms like YouTube and Vimeo, she has been producing content, digital products, and experiences ever since. Working with some of the most interesting home grown start-ups (Brightcove, Grove Labs, Circle Financial) to some of the biggest, most influential companies in the world (Cisco, Facebook) and even helping a traditional publisher embrace digital video (America's Test Kitchen), she continues to push the limits of storytelling in an ever-changing landscape. Currently, she's using her unique experience and expertise to help inspire creators, brands, businesses and marketers, to think differently about digital production and distribution, with an emphasis on mobile and vertical formats.
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
As Creative Strategist at Time Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times T Brand Studio, where she created the OMMA Award winning "Women Inmates" piece for Netflix's Orange Is The New Black.
Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."
Antoine is a recognized expert and strategist in digital marketing. He's an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.
After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.
Eric Enge was named the 2018 Drum Search Awards Search Personality of the Year, the US Search Awards the 2016 US Search Personality of the Year, and was also the Landys 2016 Search Marketer of the Year. He is also co-author of The Art of SEO (published by O'Reilly), along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric keynotes many industry conferences, and is a General Manager with Perficient Digital, an agency that provides SEO, content marketing, social media, paid search, analytics, conversion optimization, and marketing automation services.
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
Amisha is head of influencer marketing at SAP and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She's worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture and Time-Warner. Amisha has a passion for tech gadgets and always seeking out the next big trend.
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
Tony Gnau is the founder and chief storytelling officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for corporate videos created for clients that include United Airlines, Walgreens and NBA All-Star Dwyane Wade. Tony has written over 700 blog posts on video marketing for PR, marketing and the T60 websites. Best of all, he’s a USC Trojan football player, Star Wars geek, and devoted husband and father.
Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.
When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.
Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.
While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.
John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He's also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at nharhut@me.com.
Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.
Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
National Edward R. Murrow, NAB Service to America and 12 time Mid-America Emmy award-winning Storyteller. Sarah is the CEO & Chief Storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Sarah is a former interactive news anchor for the NBC & CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alum of the Missouri School of Journalism and former adjunct faculty, Sarah's reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Sarah is fascinated with what she calls "Human Media", or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Sarah likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere", that uses Virtual Reality to allow aging World War II Veterans the opportunity to see their WWII memorial. As Chief Storyteller at Veterans United Foundation, she told stories about Veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 Tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.
Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.
With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master's degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.
Meghan Hultquist is a passionate marketing strategist and the president of HQdigital, an agency she launched with her husband in 2018. She has led growth-focused marketing programs for more than a decade, including her role as director of marketing for Square 2, HubSpot's first diamond-tier partner and an Inc. 5000 fastest-growing company 2015-2017. Meghan is an accomplished industry thought leader, workshop presenter, speaker, and small business coach. She is the leader of the Toledo HubSpot User Group, a mentor for digital marketing science students at GreenFig, and an active member of EPIC Toledo, the largest organization for young professionals in Northwest Ohio. She earned multiple nominations for the Toledo 20 Under 40 Leadership Award in 2018, and she is a candidate again in 2019.
Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur's Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.
Ron Jacobs is the CEO and Founder of Jacobs & Clevenger -- a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing. He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide. Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden's Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world--illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: * directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world * working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms * spent more than a decade as an award-winning journalist, covering presidential campaigns and government--and producing in-depth, investigative projects that spurred new laws and reforms * earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)
Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Shareable, Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they're afraid to throw away.
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
In 1998, Leigh Kessler moved to LA to start his stand-up comedy career. Like any comic, his earliest gigs were performing 3 to 7 minute sets at open mics and coffeehouses across the city, for any audience at any time, in the pursuit of becoming a professional stand-up comedian. Five years later, he had become a headline act at comedy clubs, casinos, colleges, resorts and on cruise ships for Norwegian, Costa/Carnival, and Royal Caribbean. Talent in Motion Magazine called him "one of the few comedians that can make anyone laugh out loud" and "soon to be Television's Newest Star". He was also one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Other credits include Sportsnet New York, MSG Network, Discovery Channel and Sirius Radio. Over the past decade, Leigh has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, and the NYC Department of Health. During that time, he has lead enterprise CRM technology marketing and branding for Motionsoft Gym Management Software and CharityEngine Nonprofit Management Technology including 7 times recognition on INC. 5000 list of America's Fastest Growing Private companies and 2 times Deloitte Fast 500. He is a frequent speaker & presenter on technology, fundraising, data strategy and audience development.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he's not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.
Chad Lakin is VP of Shootsta North America, one of the world's fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad's overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths -- really. He's heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We've heard rumors that his appeal is infectious -- we warned you.
During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
As CEO and founder of ThinkResults, Jenn works with CEOs, CMOs and change agents to drive results. For two decades, she has been launching companies and delivering leads and revenue growth for companies of all sizes including Microsoft, Intel, PeopleSoft, SAP, Taleo, Nektar Therapeutics and numerous life sciences and tech startups. To date, her work has delivered $1.5B in new revenue to clients. She is currently writing a book, due this spring, called Launching for Revenue about launching companies, products and services successfully.
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
Areeya Lila, CEO of ViewN, has domain expertise in enterprise software, product development, and business process coming from a 20-year career in management consulting and software product management. Now as an entrepreneur with a passion for awesome customer experiences and leading-edge technology, she started ViewN, an artificial intelligence fueled customer data platform to help marketers understand their customers from the data they have in orders, marketing engagement and customer service. We turn data into insights that marketers need to deliver brand empathy and personalization.
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing 'reparations, one meal at a time'. She's a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
Sam Martin joined Leafly as Managing Editor in 2015, becoming its Director of Content in 2016 and VP of Strategy and Business Development in 2017. In Sam's time at Leafly, monthly readership has increased by almost 400%. He has grown the editorial team and its monthly production exponentially, overseen the redesign of the Leafly content experience, and introduced a sponsored content program that led to consecutive years of record media sales growth. In 2017, he oversaw the launch of LeaflyTV, the site's video-on-demand player and video content hub. LeaflyTV debuted with Growers, a production made in collaboration with the producers of Deadliest Catch. Before Leafly, Sam was Executive Editor and Senior Content Strategist at Time Inc., where he led content production for flagship sponsored content partnerships with Ford Motor Company, AT&T, Caesars Entertainment and Bacardi Limited. He was previously a Lecturer of Creative Writing and Publishing Studies at Queensland University of Technology.
Know for helping boring businesses stand out online, Desiree Martinez is an energetic video creator, Facebook Live host, social media consultant and speaker about strategic video and content marketing. Desiree is known for her step-by-step plans to help business, brands, and solopreneurs take actionable steps towards a successful online marketing plan. She is dedicated to helping the everyday business owners get results with their online marketing and helping bigger brands expand their marketing in new creative ways. Desiree is a mom to two rambunctious kids, wife to a United States Airman, and avid lover of Harry Potter and pedicures.
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.
Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.
Casey Milone cut his teeth working as a marketing copywriter in the agency scene in Seattle, working on iconic local brands like The Space Needle, Ivar's Seafood, Mallet Design, and Brooks. He then started a career long consulting journey, embedding himself into creative marketing teams at Alaska Airlines, Microsoft, and NVIDIA. In an effort to expand his service offerings and develop a process to work with technology startups, he launched Milone&Co in 2018. Milone&Co is a collective of freelancers and professional consultants located around the globe. Its primary goal is to offer full-scope creative process and development to teams who struggle with the pains of working with traditional branding and advertising agencies. By decentralizing the talent pool, Casey has created a proprietary creative process to deliver a full creative lift in a fraction of the time and at a much lower price.
Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.
As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who's who list of Fortune 500 clientele including L'Oreal, Office Depot, FedEx, Macy's, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
Tess leads content marketing at WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
Lebanese-Syrian-Palestinian-Italian American, (try saying it really fast) Sammy’s a double majoring in Business and Math at UC Berkeley, now focused on breaking down the latest trending topics into woke jokes that make you laugh your abs into a six pack, while simultaneously getting smarter. He’s currently the host of Netflix’s acclaimed show 100 Humans, where he conducts mind-blowing scientific and social experiments on a group of 100 test subjects (don’t worry they agreed to it). He’s also appeared on NBC's America's Got Talent, Last Comic Standing, TBS’s Conan, and often reminds strangers that he was the first comedian to ever tell jokes on the Food Network (sorry Rachel Ray). In 2013, Sammy set the world record for performing comedy 1,001 consecutive nights, with his story featured in Time Magazine and The New York Times. As soon as the pandemic hit, Sammy opened his own virtual comedy club, KO Comedy, helping comedians around the globe continue working their craft in the hard times.
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
Named one of the “Best Undiscovered Comedians” in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. She produces science-themed comedy shows through her company DC Science Comedy. She gave a TEDx talk called “Sneaking Science into Stand-Up” where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in “The Washington Post,” BBC World News, Travel Channel, The Science Channel, The Weather Channel, and hosted a mini series on NASA TV.
Sweta Patel - sweta@globalmarketingtactics.com I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction. This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising. When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch. My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization. Specialties: Creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, marketing, organizational skills, presentation skills, strategic planning. Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.
Cameron starts every project in the same way—by asking lots of questions. A journalist and editor by trade, he helps organizations to find the words, stories, and content that reveal who they are. Cameron is a founding editorial board member of the “Journal of Educational Advancement and Marketing” (UK), and has created a series of content training courses for the Executive Education program at the Queensland University of Technology. A data-driven storytelling advocate, Cameron has yet to meet a Sankey diagram or treemap that he didn’t like.
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Katie Pennell is a Senior Performance Content & SEO Manager and member of Nina Hale's performance content, SEO and social team. Thoughtful, strategic, and genuinely enthusiastic about all things content, Katie is responsible for helping her clients create content strategies, maximize search visibility, and engage their audiences throughout the customer journey. She creates effortless rapport with her clients and ensures every recommendation is rooted in data. Her work has not gone unnoticed. In 2017 she was part of the team selected as a finalist for "Best Content Marketing Program for Retail" in 2017. She has also presented at a variety of national digital marketing and content strategy conferences, including Brightcove PLAY, Confab, SMX Advanced, and Content Marketing World.
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing, and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. As a three-time entrepreneur, with over a decade of industry experience, she has worked on digital marketing strategies for over 75 brands ranging from small businesses to global enterprises. Her primary areas of expertise include strategic business consultation, digital content strategy, and consumer behavior research and analysis. She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company's global digital media practice. Plomion is a French native and a graduate of GE's Experienced Commercial Leadership program and McGill University's MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He's also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users' psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.
Anita is an award-winning speaker who delivers high-value, energetic and actionable workshops on how to communicate sophisticated ideas and data insights, especially in the science and tech industry. A neuroscientist by training, she once wore gloves and examined brain sections before switching gears to become a science communicator. In her capacity as a science writer/editor, she has uncovered and crafted hundreds of stories buried under numbers, data and dry facts. She co-founded the science education website, Knowing Neurons, has written for NIH Research Matters and worked with high-profile science companies to develop their editorial campaigns. Through her company, Word Cortex, Anita helps package complex ideas in an engaging way.
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
No one knows more about using the new real-time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations, and associations. David is the author of ten books--three are international bestsellers. He was the first to write a book about content marketing and is best known for "The New Rules of Marketing & PR", now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
Reyzan Shali, MD, provides comprehensive primary care services for adults, focusing on preventive medicine. Dr. Shali also has expertise in healthy aging and women’s health. Reyzan speaks on the topics of intuition and nutrition and how they apply to business success. Known for always speaking from the heart she brings palpable resilience, authenticity, and positivity to live and virtual stages. A proud daughter of two great Kurdish parents from the Kurdistan region of Iraq, she is a loving mother, wife, sister, aunt, and friend to many. A Pittsburgh Steelers fan to the core, her family often calls her the “Roethlisberger of Medetireaan Cooking!”
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.
Shalewa Sharpe is a Brooklyn-based comedian. She developed her sly yet goofy style in Atlanta, where she was raised. She has appeared on HBO's "2 Dope Queens" and Comedy Central's "The New Negroes." In 2019 she played the role of Yvette in John Cameron Mitchell's musical podcast "Anthem: Homunculus" and was named one of Vulture's Comic To Watch. She also has two albums of jokes: "Stay Eating Cookies" (2016) and "So You Just Out Here?" (2019). She can be found on Twitter, Instagram, and Venmo at @silkyjumbo.
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.
Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.
Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He's had the privilege of working with the world's largest firm (DLA Piper) and seven Fortune 500 companies -- IBM, Kohl's Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. Spencer also writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.
John Stone, CEO of Revenue Architects works at the intersections of sales, marketing and technology. Before founding Revenue Architects, John held senior positions at PA Consulting Group, Viant, AT&T Solutions and IBM. John was a "Golden Circle" IBM salesman, and earned IBM's top innovation award for "The Analyzer" a total cost of ownership ROI tool used worldwide by IBM sales. At PA Consulting, John led global sales transformation consulting assignments worldwide and at Viant he lead enterprise sales for digital businesses transformation. John launched the first Inbound Marketing Summit collaborating with HubSpot before founding Revenue Architects. Revenue Architects helps businesses achieve accelerated, sustainable and predictable revenue growth by aligning marketing and sales for full-funnel buyer engagement. John is an active speaker on marketing and sales excellence, digital marketing, social media, and technology.
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.
Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children's book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about "Think. Do. Say", his own take on modern business. Ron's own book, Everyone's An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
Tess Tregellas is an actor, comedian and filmmaker in New York City. She has been featured on Funny or Die, performed in comedy clubs all over New York City, and is aware that you have no idea how to pronounce her last name. Her short films, “Left To Your Own Devices,” and “The Cell Phone Block Tango,” have won awards at film festivals across the country. She has studied comedy at The Second City, Upright Citizen’s Brigade and has a Bachelor in Fine Arts in playing pretend (I mean Acting). She had her film acting debut in the feature film “Here On Out,” which is streaming on Amazon Prime. She currently works at Humor That Works teaching people the skill of humor in comedy writing workshops and open mics. You can follow her on Instagram @tesstreg.
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
Nikoletta (Niki) Vecsei Harrold is the Director of Communities Strategy and Social Media at Transamerica. She has over 10+ years experience in driving customer focused digital innovation with enterprise level and start-up companies alike. Originally from Europe, her decade long tenure in digital marketing spans across 2 continents and several industries including tech, retail and financial services. An avid advocate for breaking down communication silos to enhance customer experiences and connecting people with content, she blogs regularly on LinkedIn or her website: www.contentpotluck.com
Daniel is GoToWebinar's Director of Product Marketing. He's a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter.
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Liz Willits is a marketing expert, business owner, and consultant who guides the email marketing and content strategies of some of the fastest-growing companies in the world. Before starting her own business, she led content strategy at one of the world's largest email marketing companies and sent and tested millions of emails. Through her highly-rated webinars, online courses, speaking gigs, and email campaigns, Liz has taught hundreds of thousands of small business owners and entrepreneurs how to successfully grow their businesses online.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side, and consultancy roles. She has worked across a variety of industry sectors; for household names, award-winning institutions, and small but perfectly formed local businesses. A specialist in social media – Luan not only works directly with clients, but she is also a course instructor for LinkedIn’s online learning platform, a lead Blueprint trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. And she’s the author of the award-winning book Relax! It’s Only Social Media.
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He was the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, he is the CMO of CCP.Digital, a Kansas City & SF-based digital ad & content agency, and the cofounder of DeepSee.io, an AI-powered startup that grades content, content creators, journalists, and politicians to help eliminate "fake news." Over the past 20 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat's VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which published in January 2017.
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc's 30 under 30 and Adweek's Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she's produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
Explore all the new session drafts for CMC Virtual 2021, and all the sessions, keynotes, and workshops hosted in CMC 365.
Click on any session to view the descriptions, speakers, and links to to other speakers sessions.