Stop Counting the Seconds to CMC 2020


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Welcome to CMC Academy

Purchase an All Access Pass to CMC 2020, and get instant access to CMC Academy to keep the learning going year-round. View previous year recordings and get a treasure trove of resources you can put to work now.

Access to Our Member-Only Community
Content Strategy Masterclass Certification
150+ Session and Workshop Recordings
Content Plan Templates and Resources
Content Technology Stack Builder
Special Deals for CMC Members

Byron White

Author, Content Strategy MasterClass
Founder, Content Marketing Çonference
CEO, WriterAccess

Content Strategy Masterclass

CMC Academy members can dive into our Content Strategy Masterclass and surface with clarity on how to engage customers, hold their attention, earn their trust and propel them along their journey to better deliver performance goals.

4 Hour Masterclass Workshop Recording
Content Strategy MasterClass Book + Workbook
Sample Content Plans
Sample Journey Maps and Personas
Sample Keyword Map and Template
Online Tests and Certificate of Completion



Content strategy masterclass.
Fortify your smartitude.

Take our signature Content Strategy Masterclass that covers the fundamentals in 6 sections ranging from planning to optimization and more. Allow about 7 to 10 hours to review the recordings, peruse the workbooks and take the tests in each section, all on-demand to go at your own pace!

Content Planning

Learn the latest content planning methodologies and tap new planning tools like our content planner, customer journey mapper, buyer persona builder and much more.

Content Creation

Learn the core elements of great content, and the secrets to finding great writers with writing style contests, advanced StyleMetrics Matcher, Casting Calls and onboarding hacks required for success.

Content Optimization

Learn the fundamentals of keyword research and strategy and the tools that make it happen. Then learn how to pop in your keywords to WriterAccess to make content optimization fast and easy.

Content Distribution

Learn how to setup all the publishing integrations at WriterAccess for WordPress, Twitter, LinkedIn and more, to save time getting content to the right place at the right time.

Content Performance

Learn how to track the performance and impact of the content you create and publish in a variety of ways, including free content analytics tools at WriterAccess that make it fast and easy.

Content Management

Learn how to grow your agency or content strategy consultancy with WriterAccess, and manage the content workflow for dozens of domains or clients using the best of the best WriterAccess resources.


The CMC Academy is for you.
All skill levels welcome.

Not able to achieve enough success to secure more funding
Getting started, but need a clear roadmap for success
A great writer, but need to take your career higher
In need of great templates and samples that will guide
Under pressure to deliver return on content marketing investment
Want to do your part to rid the world of all this bad content


CMC 2017-2019 recordings.
Wisdom at your fingertips.

Access all the CMC video recordings for 2017-2019, including 150+ sessions, keynotes and interviews covering content marketing from A to Z. You’ll also get access to 16 special comedy marketing keynotes that explore the intersection of comedy, marketing and business growth.

SMARTITUDE BONUS #1: Download the slide decks and/or read the transcription of each session to quickly find the tactics you want to put to work.


Take the content strategy masterclass.
Learn the secrets for content marketing success.

Joining CMC Academy connects you with like-minded marketers that want to end the world of all this bad, boring content. Simply join CMC Academy and complete our signature Content Strategy Masterclass by September 15th. And get all the tools and resources you need to grow your business organically—the content marketing way.

Here’s What You Get with the Content Strategy MasterClass

Content Strategy MasterClass Workbook
Content Strategy MasterClass Book by Byron White
Two Content Plans, one for SMB’s and one for Enterprise Customers
Sample Customer Journey Maps, Buyer Personas and Keyword Maps

Get all the resources.

Start the learning now.

Sure. The recordings and masterclass are pretty cool. But there’s a lot more under the hood at CMC Academy. You find a bundle of content plans, guides, templates and samples for reference that will help you craft a custom strategy to grow your business.


On-demand learning.Priceless information.

It’s hard to put a value on CMC Academy and how the recordings and bonus resources will help grow your business and advance your career. But we gave it a shot, with the snazzy chart below.

Get All This
2017 Recorded Sessions and Keynotes
2018 Recorded Sessions and Keynotes
2019 Recorded Sessions and Keynotes
Decks, Templates, Books and Plans

CMC Conference Theme
Content marketing superpower
The art of content creation. The science of performance.
It’s time to EVOLVE content marketing

Value Calculation

Total Figurative Value: $13,597.00

Just look at that big number that’s crossed out above, showing you all the money you’ll save. Turns out tactics like this work to visualize value and motivate sales. And YES, you’ll learn how HUMOR also works to build trust, as these numbers are sort of pie in the sky.


Premium Sponsors



Who’s Attending CMC and What Are They Saying


  • Founder/C-Level 19%
  • Director 24%
  • Manager 30%
  • Individual Contributor 27%


  • Marketing & Advertising 27%
  • Software/Technology 20%
  • Nonprofit/Healthcare/Edu 19%
  • Professional Services 13%
  • Construction 6%
  • Financial 5%
  • Other 10%


  • 1-50 30%
  • 51-1000 40%
  • 1001-5000 18%
  • 5001+ 13%
CMC is worth every minute and investment of time and attention. Start planning for next year's early; you'll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.

Deborah-Lynn Senger
Senger Financial Recovery Service
Truly enlightening. Tons of great, insightful speakers giving actionable tips and highlighting great content marketing hacks.

Jackie Jaquez
Marketing Manager, Pioneer Infotech
An excellent conference all-around that provided both novices and, for those already engaged in content marketing, deep insights and actionable strategies to achieve success.

Amit Vyas
CEO, Company Nexa, Dubai
Good insight and valuable tips that are not necessarily available in the public domain yet.

Stehen Turcotte
Year after year, CMC has proven to be an eye-opening, and hilarious, event, for speakers, attendees, and sponsors. Byron and the team understand the importance of selecting the best speakers and keynotes, and creating an environment for them to perform at the top of their game. From production to promotion to entertainment, CMC is tops on the list of marketing conferences, and one of my favorites.

Andrew Tarvin
CMC Keynote and Author of Humor That Works