Training, Tools, and Resources for Content Marketers

In light of COVID-19, we’re giving free access to CMC Academy to anyone and everyone. And we’re shifting CMC 2020 to a digital experience hosted in CMC Academy exclusively to ticket holders to deliver, and not postpone, the need for actionable content marketing education.


Welcome to CMC Academy

CMC Academy is our member-only portal that’s now FREE for everyone through April (or May if COVID-19 keeps us hunkered down). Instantly access all the keynotes, sessions, and workshop recordings from 2017 to 2019 along with a treasure trove of content marketing books, guides, maps, templates, sample plans, tool talks, certification programs and more.

Access to CMC 2017-2019 Recordings
117 CMC Sessions, Decks, and Transcriptions
40 CMC Keynotes and Transcriptions
12 Workshop Decks and Transcriptions
Content Strategy Masterclass Certification
Dozens of Templates and Resources

Byron White

Founder and Chair
Content Marketing Conference

The CMC 2020 Digital Experience

CMC 2020 shifts to a digital experience hosted in CMC Academy exclusively for CMC 2020 ticket holders. The full 2020 agenda of sessions, workshops, and a few keynotes will be available. While all the session recordings premiere on April 21, you can login to CMC Academy now to start the learning, tune up your content marketing, and get a jump-start on economic recovery!

Exclusive Content for CMC 2020 Ticket Holders
50 Session Recordings Scheduled for CMC 2020
10 Workshop Recordings Scheduled for CMC 2020
Tool Talk Demos and Special Sponsor Offers
Bonus Resources from CMC 2020 Speakers
Free CMC 2021 LIVE Ticket for CMC 2020 Ticket Holders



Content strategy masterclass.
Fortify your smartitude.

CMC Academy offers a Content Strategy MasterClass certification program for any and all members. Learn the latest tactics for all 6 content marketing pillars with our book, workbook, and workshop recording— all FREE! It will take about 7 to 10 hours to review it all and take the tests to receive your certification seal— all on-demand at your own pace!

Content Planning

Learn the latest content planning methodologies and tap new planning tools like our content planner, customer journey mapper, buyer persona builder and much more.

Content Creation

Learn the core elements of great content, and the secrets to finding great writers with writing style contests, advanced StyleMetrics Matcher, Casting Calls and onboarding hacks required for success.

Content Optimization

Learn the fundamentals of keyword research and strategy and the tools that make it happen. Then learn how to pop in your keywords to WriterAccess to make content optimization fast and easy.

Content Distribution

Learn how to setup all the publishing integrations at WriterAccess for WordPress, Twitter, LinkedIn and more, to save time getting content to the right place at the right time.

Content Performance

Learn how to track the performance and impact of the content you create and publish in a variety of ways, including free content analytics tools at WriterAccess that make it fast and easy.

Content Management

Learn how to grow your agency or content strategy consultancy with WriterAccess, and manage the content workflow for dozens of domains or clients using the best of the best WriterAccess resources.


The CMC Academy is for you.
All skill levels welcome.

Not able to achieve enough success to secure more funding
Getting started, but need a clear roadmap for success
A great writer, but need to take your career higher
In need of great templates and samples that will guide
Under pressure to deliver return on content marketing investment
Want to do your part to rid the world of all this bad content


CMC 2017-2019 recordings.
Wisdom at your fingertips.

Access all the CMC video recordings for 2017-2019, including 150+ sessions, keynotes and interviews covering content marketing from A to Z. You’ll also get access to 16 special comedy marketing keynotes that explore the intersection of comedy, marketing and business growth.

SMARTITUDE BONUS #1: Download the slide decks and/or read the transcription of each session to quickly find the tactics you want to put to work.


Take the content strategy masterclass.
Learn the secrets for content marketing success.

Joining CMC Academy connects you with like-minded marketers that want to end the world of all this bad, boring content. Simply join CMC Academy and complete our signature Content Strategy Masterclass by September 15th. And get all the tools and resources you need to grow your business organically—the content marketing way.

Here’s What You Get with the Content Strategy MasterClass

Content Strategy MasterClass Workbook
Content Strategy MasterClass Book by Byron White
Two Content Plans, one for SMB’s and one for Enterprise Customers
Sample Customer Journey Maps, Buyer Personas and Keyword Maps

Get all the resources.

Start the learning now.

Sure. The recordings and masterclass are pretty cool. But there’s a lot more under the hood at CMC Academy. You find a bundle of content plans, guides, templates and samples for reference that will help you craft a custom strategy to grow your business.


All the training you need. And big bang for the buck.

It’s hard to put a value on how the recordings and resources in CMC Academy will help you advance your career and grow your business. But we gave it a shot with the snazzy recap below of what you get (and don’t have to pay for) when you buy even ONE ticket to CMC, which comes with unlimited access to CMC Academy.

Get all these recordings
2017 Sessions, Keynotes
2018 Sessions, Keynotes, Workshops
2019 Sessions, Keynotes, Workshops, Interviews

Ticket Price

Travel Cost

Total Figurative Value: $12,097.00

Just look at what you’d have to pay to access all the content above. Turns out that tactics like this work to showcase value and motivate sales. And YES, you’ll learn about tactics like this in CMC Academy as well as conversion boosters for marketing success.


Premium Sponsors



Who’s Attending CMC and What Are They Saying


  • Founder/C-Level 19%
  • Director 24%
  • Manager 30%
  • Individual Contributor 27%


  • Marketing & Advertising 27%
  • Software/Technology 20%
  • Nonprofit/Healthcare/Edu 19%
  • Professional Services 13%
  • Construction 6%
  • Financial 5%
  • Other 10%


  • 1-50 30%
  • 51-1000 40%
  • 1001-5000 18%
  • 5001+ 13%
CMC is worth every minute and investment of time and attention. Start planning for next year's early; you'll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.

Deborah-Lynn Senger
Senger Financial Recovery Service
Truly enlightening. Tons of great, insightful speakers giving actionable tips and highlighting great content marketing hacks.

Jackie Jaquez
Marketing Manager, Pioneer Infotech
An excellent conference all-around that provided both novices and, for those already engaged in content marketing, deep insights and actionable strategies to achieve success.

Amit Vyas
CEO, Company Nexa, Dubai
Good insight and valuable tips that are not necessarily available in the public domain yet.

Stehen Turcotte
Year after year, CMC has proven to be an eye-opening, and hilarious, event, for speakers, attendees, and sponsors. Byron and the team understand the importance of selecting the best speakers and keynotes, and creating an environment for them to perform at the top of their game. From production to promotion to entertainment, CMC is tops on the list of marketing conferences, and one of my favorites.

Andrew Tarvin
CMC Keynote and Author of Humor That Works
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