THE SCIENCE OF MARKETING PERFORMANCE
THE ART OF CONTENT CREATION
Content marketing is changing. We’re learning that we don’t need a heavier hammer for success; we need sharper nails. The art of content creation must be mastered to engage customers with high-quality content and valuable information. The science of marketing performance must be perfected in multiple channels, to catch customers orbiting at high speeds. That’s where CMC comes in, showcasing the latest tactics, methodology and technology to take your content marketing to the next level, and way beyond.
Leeds School of Business
CMC 2017 Highlights
A to Z Tactics, Hacks & Techniques
Arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
Learn the art and science of content creation that transforms browser into buyers with information they want and need, magically selling without selling.
Tune up on the latest algorithm updates, SEO practices and social science, and learn the latest A/B and Multivariant hacks to 4X your conversion rates.
Catch customers orbiting at high speeds with the latest tactics, hacks, and techniques for promoting your best content assets in the best channels.
Secure more content marketing budget by delivering on content marketing goals with the secrets and advice you’ll learn from numerous case studies.
Learn how businesses are connecting with customers and prospects using comedy as the gateway for engagement, retention, and revenue rewards.
Agenda at a Glance
Wednesday May 2
|7:00 AM – 8:00 AM||•||Breakfast|
|8:00 AM – 12:00 PM||•||Workshops|
|12:00 PM – 1:00 PM||•||Lunch|
|1:00 PM – 5:00 PM||•||Workshops|
|6:00 PM – 8:00 PM||•||Welcome Reception|
Comedy Marketing Conference
|11:30 PM – 12:30 PM||•||Lunch|
|12:30 PM – 6:00 PM||•||10 Keynotes|
|6:00 PM – 8:00 PM||•||Reception|
Thursday May 3
|7:00 AM – 8:00 AM||•||Breakfast|
|8:00 AM – 11:00 AM||•||Keynotes|
|11:30 AM – 12:10 PM||•||Sessions|
|12:10 PM – 1:00 PM||•||Lunch|
|1:00 PM – 4:00 PM||•||Sessions|
|4:00 PM – 6:00 PM||•||Keynotes|
|6:00 PM – 8:00 PM||•||Art & Science Reception|
|8:00 PM – 11:00 PM||•||Comedy Marketing Club|
Friday May 4
|7:30 AM – 8:30 AM||•||Breakfast|
|8:30 AM – 10:00 AM||•||Keynotes|
|10:30 AM – 12:30 PM||•||Sessions|
|12:30 PM – 1:15 PM||•||Lunch|
|1:15 PM – 2:30 PM||•||Sessions|
|2:30 PM – 4:00 PM||•||Keynotes|
|4:00 PM – 6:00 PM||•||Closing Reception|
Spectacular venue & Funtastic events
Westin Boston Waterfront Hotel
Thanks to rave review on last year’s first class experience, we return to the Westin Boston Waterfront this year for #CMC18 with expanded space for way more attendees, and even more extravagant receptions and events.
Comedy Marketing Track
Learn from 6 sessions this year on how comedy can grow business, build loyalty, and make your brand brighter, better and likely to achieve your performance goals with humor touching the soul and leading the charge.
Art and Science Reception
When it comes to content marketing, it’s not the ingredients that matter, it’s the art and science of how you bake the cake that matters. Celebrate success with extravagant cakes, pastries and treats for Boston’s greatest chef’s.
Comedy Marketing Club
This signature event sponsored by SpyFu features Boston’s finest comedians followed by karaoke for all that may cause beverages to shoot from your noise, so bring your mussle and laughing gear to max the fun.
- Founder/C-Level 19%
- Director 24%
- Manager 30%
- Individual Contributor 27%
- Marketing & Advertising 27%
- Software/Technology 20%
- Nonprofit/Healthcare/Edu 19%
- Professional Services 13%
- Construction 6%
- Financial 5%
- Other 10%
- 1-50 30%
- 51-1000 40%
- 1001-5000 18%
- 5001+ 13%
Good insight and valuable tips that are not necessarily available in the public domain yet.Stehen Turcotte
An excellent conference all round that provided both novices and those already engaged in content marketing deep insights and actionable strategies to achieve success.Amit Vyas
CMC is worth every minute and investment of time and attention. Start planning for next year’s early, you’ll be submerged into a pool of networking, priceless business growth ideas and exceptional mentoring.Deborah-Lynn Senger