by Byron White | Aug 4, 2016 | CMC News & Announcements, Content Optimization, Content Performance
Content amplification spreads valuable content to targeted customers through different channels, such as social media sites, blogs, and websites, by using paid tactics. But that can be a waste of money if the viewers who clicked through to get to your site leave...
by Byron White | Aug 3, 2016 | CMC News & Announcements, Content Management
Chris Bowler believes that there really is only one way to take advantage of all the opportunities presented in the content marketing world: technology. “We need to keep up with all the channels that are exploding, and tech is the way to help us do that,” Bowler said...
by Byron White | Aug 1, 2016 | CMC News & Announcements, Content Performance, Content Planning
Trepoint CEO Bill Carmody’s session at the 2016 Content Marketing Conference, “The Digital Path to Purchase,” was informative in an unusual way. Throughout both days of the conference, attendees had heard about tips and tricks to use to get past...