The Content Strategy Method You Wish You Had Last Year

Sure. You can go big and complex with content strategy, with the latest methodology and artificial intelligence to forge performance in a scientific way. But chances are, you're short on time managing more than just content marketing. Attend this session to learn how to quickly develop a content strategy that's optimized for readers and search engines. Learn to onboard freelance writers to crank out the optimized content you need, with minimal management or support required, so you have more time to achieve the other 10 marketing goals on your plate.

Attend this session to learn how to...

• Get a content plan in place quickly that's optimized for readers and the search engines
• Work from template solutions provided for example to get going quickly
• Articulate the needs of upper management to create content that meets expectations
• Train and motivate fellow team members to contribute and support content marketing
• Target Audience: Digital Marketing Professionals with Little or No Support, Burdened with Managing Content Marketing and Deliver on Performance Goals

As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.

Content Marketing Survival Guide: High-Impact Content Marketing Strategies You Can Use Today

While in the midst of the COVID-19 pandemic, agencies and small businesses are now facing significant challenges with many struggling just to stay afloat. SpyFu’s Mike Roberts discusses guerilla content marketing strategies that can have a high-impact on your target audience without impacting your dwindling budget. Discover actionable strategies that you can start implementing now, from your home, while the world is on pause. These strategies apply to nearly any business with the goal of helping you survive unprecedented times, whatever they may be.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

How Google Search Works in 2020: The Latest On Google's Algorithm

Targeting keywords for SEO is a dying practice. Google's algorithm is constantly evolving and the best practices for SEO have changed. Attend this session and learn how to approach SEO in 2020 to rank on the top spots on Google and pull in more organic traffic. We'll dive in and explore how backlinks, machine learning, subject matter authority, natural language processing, and data associations play a role in Google's algorithm.

Attend this session to what’s hot and what’s not with SEO:

• Monthly search volume is no longer an indication of the size of opportunity
• Targeting searcher intent for a topic is now the driver for search optimization
Searcher’s questions on a topic need to now be covered in totality
• Search volume is no longer an indicator of the size of the opportunity
• Backlinks are now a signal to Google that your content is worth experimenting
• Your content’s user engagement signals now determine your ranking

Target Audience: Intermediate to Advance SEO Specialists (Intermediate to Advanced, Search Marketing Managers, SEO Savvy Content Creators

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.

Ignite Your Personal Brand with Video

Let's face it. When it comes to video, marketing your personal AND business brand together is a big challenge, to say the least. You need to sell without selling (or yelling), to be authentic and real. Attend this session to pinpoint the pain points of the process and best practices with the video production to bring it all together. So your video will perform flawlessly, and achieve ALL the goals.

After this session you’ll shine on camera because you will...

• Learn the 3 keys of how to be great on camera
• Understand how to create results-focused videos
• Get the Video Content Planning Template to map out your video strategy
• Know the secret to fill your content calendar with amazing, sharable video
• Walk away with a step-by-step breakdown of the flawless video workflow
• Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers

Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.

Beyond the Editorial Calendar-New Rules of Content Strategy

The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon. Attend this session to learn the new rules of creating a content strategy where every interaction relies on content, every channel is a touch-point, and every person is on their own journey.

Key Takeaways

• Metrics and measurement across channels and throughout the buyer’s journey
• Real-world examples of companies taking an integrated approach to content strategy
• Frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics

Target Audience

• Marketers with some experience developing content strategy looking to experiment with more integrated tactics
• Case studies focus on B2B companies
• Ideal for longer sales cycles, not on FMCG or transactional purchases
• Applicable to small and large budgets, small and large teams

Organic Traffic is Not Dead-How to Drive More Visitors to Your Content

As algorithms change, it can often feel like "Nothing is working anymore!" But that is not the truth. Organic traffic is alive and well in 2020. Holly Homer has been leveraging organic traffic for years (2-10 Million page views per month) while building a social media following and email list without paid ads. Attendees will leave with a large list of organic traffic sources, a better understanding of evolving algorithms and above all, HOPE.

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

Beyond Storytelling Using Experiential Content to Craft Digital Brand Experience

Advanced digital tools allow us to understand the target audience more clearly than ever, and personalize messages at scale for better performance. But “content experience” is the driver for marketing success, crafted with insights from data. Attend this session to learn how to keep creativity in balance using the core elements of experiential content learned from top-performing assets delivering staggering results. You’ll learn to flex your creativity and create the kind of experiences that take your brand WAY ahead of the competition.

Attend this session to learn how to…

• Identify the elements of experiential content
• Transform static content into engaging experiences
• Motivate your audience in new ways
• Deliver 2x to 10x content marketing performance

Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.

Marketing Lessons from 200 Business Book Authors

A book is not a book. It's really more of a stash of engaging content that's stamped with an ISBN number. Whatever you're marketing, there are powerful lessons to learn from book authors that reach millions, like how to package content, promote the value, touch the heart, and reach bloggers, podcasters, and media in droves. D ive into this case study of biz book authors to learn how to turn books into big-time businesses, and how their strategies can help you with your content marketing efforts and personal brand.

Attend this session to learn all this, and more:

• The three qualities that make powerful ideas spread: big, new, and right
• How to create a content fountain that generates a regular flow of new ideas
• How to turn data and case studies into compelling stories
• How to attract media attention and funnel it into your business
• Which social media tactics authors like best -- and which are most effective

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Build a Brand-Driven Message Architecture

If you don’t know what to communicate, how will you do it well? Meet the message architecture, a cornerstone of content strategy. Discover how and why to ground your content strategy in a message architecture, and see how consensus and clear communication goals can help all your content marketing efforts fall into line. Brand-driven content strategy empowers more efficient, effective, sustainable content. In this workshop, you’ll get up to speed on the philosophy, questions, and tools to implement it. You’ll use BrandSort to conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you manage content for the web, mobile apps, social media, print collateral, or other experiences.

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

Recession-Proof Your Marketing Priorities

Recession marketing is not a topic that a lot of people want to talk about. However, it’s important (maybe now more than ever) to consider what strategies your business can implement when operating in a recession. In this session, Victoria Albert walks you through the steps you can take to balance budgets, teams, expectations, and client experiences during times when the economy takes a downturn.

Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.

Content Strategy MasterClass

Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.

Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.

The Billion-Dollar Differentiator-How To Build & Activate An Audience You Own

Two things will help make you successful with your digital marketing; A well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicates that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table.

This workshop will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision, and Advocacy. It will walk you step-by-step through the process of creating a strategy, based on that customer journey, for your organization.

This workshop will teach you:

• How to create ‘your’ customer journey and the ROI benefits of mapping that journey
• Why it’s vital to create content that resonates with your audience at different stages of the customer journey
• How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
• Where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
• How to build an audience that you own, not rent and the value it creates for your organization
• How to determine your return on investment (ROI) for your digital marketing efforts

You will leave this workshop well on your way to creating an effective digital marketing strategy and with the tools and references you can complete the interactive workbook that will guide you through your ongoing efforts.

Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.

Keynote: Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

Data: 10 Tips to Get into the Brains of Your Site Visitor

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.

In this session you will learn

• How to conduct better qualitative research to extract useful information
• Identifying the big “ask” and question of specific visitor behavior you want to uncover
• How to build a story and timeline to understand how/what visitors use your product or service for
• How to use that information to create a better website experience

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

13 Surprising New Ways To Attract Eyeballs and Action

How do you get today's multi-device, multichannel, information- overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.

Learn these 3 key takeaways and more:

•  Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.
• Tap into decision science secrets that impact what people read, whom they trust and when they buy.
• Discover new copy and art tactics that get even stubborn targets to engage.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started

The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals. 

Attend this session to learn how to:

• Get started with chatbots
• Generate leads 24/7/365
• Craft targeted messages to connect buyers and sellers faster

Advanced Planning: Performing a Content Audit with Scoring

Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.

Attend this session and learn how to...

• Perform a Content Audit Effectively.
• Create a Must-Have Content Score Card .
• Map Content to the Customer Journey Stages.
• Assemble the Data in a Content Plan.
• Put the Scoring to Work in a Practical Plan.
• Implement an Ongoing Content Optimization Program.

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

Building the Brand Newsroom from Scratch

For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information.  Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding.  Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.

Learn these fundamentals that for the base camp for questions:

• Start with the “what”: your audience, message, voice, style, distribution
• Find the “who”: your blend full-time staff and/or freelance talent
• Master the “how”: putting it all into practice to deliver on goals

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

Design for Trust: Find Strength in Vulnerability, Voice, and Volume

How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there.

Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, we’ll discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty:

• Uncover how to address cultural predisposition in public health, cause marketing, and socioeconomics
• Lean into vulnerability by learning to “prototype in public”
• Discover how voice allows companies to evolve without alienating an established base
• Learn how to shift between longform vs. bullets to determine “enough” content to do the job

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

Planning Master Guide: Tips, Tactics, and Tools for Content Marketing Success

It's not easy to develop the steady stream of quality content you need to engage readers, drive traffic from the search engines, and deliver marketing performance. Until now. Learn the time-tested tactics for how to improve content quality, decrease the amount of time needed to produce optimized content, and double the likelihood your content will deliver the ROI for your time, and money.

Attend this session and walk away with all this, and more:

• Master template to improve/speed up keyword research.
• List of essential tools to help with content creation.
• Deep dive into a few AI tools to help with content creation.
• Tactics to put data to work to produce audience-centered content.
• Better understand the human decision algorithm.

Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.

Scale Your ABM Success with Personalization

Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size and helps focus marketing efforts where they can have the largest impact. However, most marketers learn quickly that measurable ABM success isn’t as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, Instead, it increases the requirement for personalization and tight alignment with outbound calling teams. In this session, we’ll explore the role personalization plays in mastering ABM outreach for maximum impact.

By the end of this session, you'll be able to:

·       Identify which communications must be personalized

·       Consider which triggers should be used to automate personalization prompts

·       Leverage your outbound calling engine to drive up conversions

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Keynote: Debra Jasper

You Have 8 Seconds—Go! Competing in a Connected World Mobile, custom, fast and easy. That's what it takes to break through the noise and do business in a digital age. But simply recognizing this isn’t enough. You need to understand what smart content marketers are doing to earn attention and loyalty leverage SOS to communicate with clarity and impact, save time, and drive action with ARC. tell powerful micro stories (don’t just be a better storyteller, craft a better story)q get ready for what’s coming next (AI, charming bots, emotion analytics and more)To survive, content marketers need to adapt. We’ll help your teams “connect the dots” and take advantage of new technologies and approaches that lead to breakthrough results.

Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden's Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world--illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: * directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world * working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms * spent more than a decade as an award-winning journalist, covering presidential campaigns and government--and producing in-depth, investigative projects that spurred new laws and reforms * earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)

Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Research has shown that marketers are challenged to create a variety of engaging content on a consistent basis. With a quick look in the mirror, it's easy to see why. Bad habit strategy, low metabolism execution, overly processed tactics and sugar high shiny object software that doesn't get used properly if at all. The solution: 10 marketing fitness exercises to help transform your content marketing operation into a lean, mean ROI generating machine.

Attend this session, and learn all this and get the marketing beach body you've always wanted:

•The bad habits making your content marketing unhealthy.
•How to create a content marketing diet & exercise combination that's right for you.
• How a marketing fitness program can firm up your return on content investment.

Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.

Agency Startup: Secrets to Starting and Scaling an Agency

You're a proven marketing guru, with deep expertise in all things content marketing. And you're ready to break out on your own, leverage your experience and connections, and start your own content marketing agency. Good move! But before you dive in, you want to learn the secrets for success and get off on the right start to avoid the common mistakes. You’ll walk away with all essentials you need for success, tools that will save you time, and resources that are like a GPS to launch, grow and scale a content marketing in a short time.

Kiley will cover the fundamentals of how to...

•Line up all the ducks before you step out the door
•Tap agency-specific resources to save tons of time
•Select the best software to service and support clients
•Templates to help you organize your business.
•Core systems and processes essential for success.
Natalie will cover the secrets to scale like how to...

•Gain followers and fans quickly
•Build a network of prospect clients
•Tap influencers to build your own social clout
•Craft personalized outreach at scale
•Go from zero to a dozen clients in a few months

The Power of Trust: How to Build Credibility with Customers—and Convince Them to Buy

Does your customer trust you? For B2C and B2B buyers alike in today’s world, trust is a must, not just a nice-to-have: According to a recent survey, 92% of consumers said that “trust in brand” influences purchase decision. Meanwhile, countless other polls show that Americans are overwhelmingly distrustful of brands. Given that we’re living in an era of distrust, all marketers need to be thinking about their brand this lens of credibility—after all, helping prospects see our brands as credible is increasingly an opportunity to differentiate and develop loyalty. But as content-centric marketers specifically, we have some particularly unique opportunities to bridge the trust gap. In this session, you’ll learn:

•Why trust is one of the most important levers you can pull today as a marketer

•What scientific and psychological studies teach us about establishing trust

•How to apply these principles—and the “three I’s of integrity building”—to gain your customer’s loyalty

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

The Latest Facebook Updates

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.

Attend this session, and surface with the FaceBook game plan that wins:

-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Keynote: Ann Handley

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She's the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

The Latest Facebook Updates

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.

Attend this session, and surface with the FaceBook game plan that wins:

-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

How to Move Your Brand From Your Audience's Short-Term to Long-Term Memory By Building Trust and Dominating Your Industry

The content marketing world is a noisy one, and in order to succeed, it’s vital to differentiate your brand as a trusted leader within your space. John Hall, well-known speaker and author of “Top of Mind,” will discuss the role of consistent content in building trust with your audience, as well as the steps you need to take to ensure you’re moving from your audience’s short term to long-term memory.

John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He's also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.

The Content Contributor Pipeline: Build It And They Will Come

To go big with content marketing these days, you need a small army of content contributors to engage your audience with information they want and need. In this session, you'll learn lots of tricks collected over 4 years wrangling the DigitalMarketer Blog, working with 50+ content contributors and creators. Get the step-by-step process to build a content pipeline that produces click-worthy, shareable content on a consistent basis - whether you're a one-man band or a team of 50. The secret is setting up the content guidelines, and retaining key contributors, creating a win-win opportunity that transforms your business into a content marketing machine.

Dive into this session, and you'll surface with the fundamentals like ....

— Sourcing content contributors 
— Creating editorial guidelines 
— Outreach templates for influencers
— The 5-phase editorial process guaranteed to produce stellar content... every. single. time.
— Distribution strategies that get the words out and leads in

Get ready to eliminate blog stress and tap into the contributors gold mine.

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

How to Embrace Pace with Content Strategy for Deep Experiences

Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile.

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

InstaBrain: Snap into the Minds of Gen Y and Z Customers

How do you connect and communicate with future customers? If you don’t know this about Millennials (Gen Y) and Pivotals (Gen Z), you’ll be out of business before you can say “Insta.”

A huge shift is happening today. Even between Gen Y and Gen Z, there’s a massive difference in how customers want to find information, transact, and connect and communicate with businesses like yours.

Customer research firm Brilliant Experience has conducted millennial studies for some of the largest and most advanced companies in Silicon Valley. Ever wonder what they know?

Today, we reveal the most impactful trends to attract and engage these customers, including:

· How do they select where to go for different types of content?
· How do they learn about news?
· How many ‘selves’ do they have online?
· Where do they click?
· What draws them in?
· What keeps them coming back?

If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk!

Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.

12 Principles for Viral Content

There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more. 

In this session you’ll learn:

- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

Preparing for Google's Mobile-First Index: A Checklist for Success

New for 2018, Google’s rolling out ‘Mobile First Index’ for search listings and rankings that will once again put the search optimization industry in a frenzy. Google’s already testing the new index in the wild, so now’s the time get ahead of the pack if you want to win the war of words on the web.

In this session, we'll review the latest discoveries and technology to optimize content for mobile, as well as your website, including a special Google Insight Tools that help you pinpoint problems and resolve mobile issues with ease. Most importantly, you’ll meet Molly Mobile—a new persona takeaway all attendees will get that offers a checklist for success with Google First Index, helping you jump up in the ranking for search marketing success.

Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Keynote: Peter McGraw

Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.

Writing Without Bullshit

People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. It's time to learn a new way to do business writing -- one that's bold, direct, effective, and will get you noticed -- and get your work done. From emails to blog posts to reports, learn how to write without bullshit. After a brief description of the psychology and values that have made bullshit so pervasive, this workshop quickly gets down to analyzing examples and developing skills. It’s divided into three parts: learning to get to the point quickly, purging toxic prose elements like passive voice and jargon, and restructuring your writing process for maximum efficiency and best results. Master these techniques and you'll stop wasting your reader's time -- and start getting your way at work:

• Embrace the Iron Imperative: treat the reader's time as more valuable than your own
• Results of a survey of more than 500 business writing professionals on their strengths, weaknesses and pet peeves
• Learn the trick of putting more meaning into fewer words
• Front-load your writing: bottom line up front
• Identify and correct pernicious elements including passive voice, jargon, and weasel words
• The four things to check before writing anything
• How to protect your best writing from committees, clueless reviewers, and misguided corporate policies

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Creating Authentic Content to Build Your Brand

Are you feeling that your video content is too transactional and disconnected from your audience? In a world where culture, mission, and values are hot topics for most businesses, it’s time to reflect this very thinking in your marketing efforts. That’s why more and more brands are shying away from scripted ads touting products and services in favor of authentic video content that earns trust and delivers on marketing goals. Attend this session and learn the secrets to finding authenticity through curation, experimentation, and ideation with your team; the starting point to creating a great video that performs.

Learn the secrets and answers on how to…

• Know what your customers want
• Curate more compelling stories
• Filter for the fascination with stories
• Turn those stories into video content that wins

Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.

Unleash Your Brand Vibe

You’re no longer in control of your brand – it’s now in the hands of your prospects, customers and fans to decide how you fare in the market. Attend this session to learn how to earn their trust (and sales) using high-performance storytelling techniques to engage and enlist new ambassadors of your brand. You’ll leave the session with clarity on how to transform uninspired marketing into transparent, relevant content that connects with your audience on an emotional level. And enable discovery by unleashing the stories hidden in your business, inviting customers to experience your new brand vibe.

Learn all this, and more…

• Score your brand story against peers and competitors
• Create and curate trustworthy content
• Using calendars for consistency and relevance
• Measure storytelling performance

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Your Brand Should Be Gay (Even If You're Not)

Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand

Thanks to social media, promoter scores, and product reviews, buyers have taken control of our brand’s perception, holding our revenue growth at bay. Learn to change all that in one swoop, and create an authentic brand using a proven branding process that challenges mainstream branding methodology. And learn from case studies that show us THE new way to shape brand perception and achieve content marketing goals.

Attend this session to learn how to…

• Radically shift your mindset around building your brand
• Discover the art and science of creating an authentic brand
• Learn a simple, easy-to-follow branding process to grow and expand your business

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.

How Saying Less Can Help Your Clients Say More

Let’s face it. Content marketing is a bit like quicksand with some clients that provide you with a base of product preach and information overload, expecting you to perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, a proven process that empowers agencies to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.

Attend this session, and learn how to...

• Challenge your clients to the core, to get to the core.
• Put the 3-1-3 Method into action to achieve top performance.
• Make content creation easier for clients with a better aim.
• Increase retention rates and revenue on the bottom line.

Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online

Breaking The Rules-How Brave Brands Are Challenging The Status Quo

Most of us grew being taught that we should not break the rules, that we should learn from and follow "the way things have always been done" but in an age of rapid business disruption what if breaking the rules is the best way to not just survive, but thrive? We'll take a look at how brave brands are deliberately and strategically breaking the rules or conventions of their own industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers.

In this session we’ll cover:

• Why conformity is killing your brand and how to stop it
• How to break the rules or conventions of your industry to move your business forward
• Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives
• Examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement

Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.

Bloody Hell-The Convergence of Content, Email, and my British Mum

E-mail isn’t the sexiest marketing topic, nor is it the most fun. But if done well it can lead to the best ROI of any tactic in your marketing plan. Attend this session to explore some of the best and most practical ways to improve your e-mail marketing with better content, designed and infused a better way. And learn how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.

Target Audience: Email Managers, Email Content Creators, and British Mom Lovers

Michael Barber's work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.

Writing Without Bullshit

Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly.

In this session, you'll learn to:

• Get quickly to the point -- so people will read and act on your emails and blog posts.
• Say more with fewer words.
• Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
• Maintain a bold voice in collaborative writing environments.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

The ABCs of Persuasive Messaging

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific studies both confirm that certain words wield more power. And how you word something determines how people respond to it.

Gain a lexicon of persuasive words and copy constructs that you can use tomorrow to increase engagement and response. Discover which words automatically attract readership, what one word gets people nodding yes immediately, the best way to talk about prices, the two times jargon can be useful, the surprisingly powerful effect of an unexpected phrase, and so much more.

This fast-paced, entertaining, example-jammed presentation reveals 26 secrets (yes - 1 for each letter of the alphabet!) that’ll make you an instant master of persuasion.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

SEO, Content, and Changing The World

You don’t need an unlimited budget to produce great content. Instead of focusing on virality, we should be focusing on creating content that reaches our target audience and engages them in a significant way. The best way to do that is to gather data, gain insights from this data, and develop creative solutions that are aimed at what our customers (and the market) want. In this session, you’ll learn how to tap into data that will help you more effectively develop creative solutions that make sense for your business.

Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.

Personalization: Using Customer Data to Scale Campaigns

Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.

Buckle up and learn how to ...

•  Acquire data so that it's ready to use in marketing and sales.
•  Use data to determine the content of your email marketing.
• Use data to determine the timing of your email marketing.

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

How Music can Shape Perception, Builds Fans and Drive Marketing Goals

Music captivates our attention, to the tune of an average 35.7 hours per week. And brands are catching on, spending billions to explore how music can augment a story, shape perception, motivate action, boost loyalty and propel the brand in exciting, powerful ways. Turns out it's not only established brands that are making a loud noise to attract attention, augment stories and delivering on marketing goals. Small business is joining the dance floor too. Learn how you can write the script for success by creating, curating and integrating music into your content marketing plan.

Attend this session to learn how to...

• Create sonic identities & brand anthems.
• Amplify brand campaigns, assets and messaging.
• Boost engagement with podcasts and live-stream.
• Curate new releases and new artists.
• Develop Playlist s for targeted audiences.
• View Music as editorial content.
• Integrate e the right music into videos.
• Tap live music events for brand plays.
• Contract artist partnerships.

Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music. In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created "Decoding the Music Experience" podcast, a new series in partnership with Advertising Week / AW360. Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard's Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.

Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy

Content marketers have long assumed that great stories help build relationships with consumers, without knowing why or how. Until now. In this high-energy session, you'll learn the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure content success. Dive into storytelling techniques that spike empathy, attention, and purchase consideration in our brains.  And surface with case studies from the most innovative brands on earth.  Best of all, you'll have an opportunity to participate in a live neuroscience experiment, a first-of-a-kind.

Attend this content marketing session, and learn all this and more...

• The new neuroscience of storytelling and how stories impact our brains.
• How stories build connections and drive purchase consideration.
• The 4 elements of stories that make our brains light up.
• Techniques for measuring and optimizing the effectiveness of your content.

Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.

How (and Why) to Write a Business Book

A business book is the most powerful form of content marketing. Publishing a book could catapult your career and confirm your status as a leading expert and authority. But without a recipe for success, the process will suck up your time and energy, and then fizzle rather than skyrocket on launch. Attend this session to learn the systematic way to improve your chances of success and start acting like an author. From the author of 6 books -- and midwife to countless others.

• Learn the fundamental book publishing roadmap that's required for success.
• The one question that determines if it makes sense for you to write a book.
• How to research, structure, and write a book your audience can't resist.
• The tradeoffs in traditional publishing, self-publishing, and hybrid models.
• Book promotion secrets from successful authors.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

InstaBrain: The New Rules for Marketing to Generation Z

Move over Millennials, there’s a new kid in town.

Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.

Attend this session to learn…

• Where Z’s go for different types of content.
• What draws them in.
• How they make a buying decision.
• What keeps them coming back.
• How to tailor your marketing strategy for this new generation.

Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.

The Value of Creativity in an Automated World

"Digital marketing today provides us with extremely useful tools to understand our audiences and automate campaigns. But the greatest consumer experiences are powered by more than data and optimization. What truly sets a brand apart is creativity; mastering the skill of fusing art with science. Attend this session to explore the intersection where art and science collide, creating a brand mark that is perceived as more creative, growing by an average of 69%, powered by creativity-driven campaigns that deliver value growth of more than 154%. You'll dive deeply into the newest creative angles like experiential content and more to set themselves apart from marketing automation.
 
 Learn why experiential marketing matters and how to...
 
 •Surface the art & science from great digital marketing experiences
 •Define the value of creativity in a data-driven era
 •Transform static digital content into engaging experiences"

Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.

How to Create Addictive Email Content and Campaigns

Email marketing is more effective than ever. The world's most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert.

Learn how to transform your email content and campaigns:                                                                                                                                                                               

• Discover how long your email content really should be.
• Learn a little-used trick to boost your open rates.
• Find out how to maximize your results with a few essential emails.
• See how the experts write irresistible subject lines.
• Study real-life examples of emails that get open rates above 60% and click-through rates above 30%.

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

Writing Without Bullshit

Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly. In this session, you'll learn to:

• Get quickly to the point -- so people will read and act on your emails and blog posts.
• Say more with fewer words.
• Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
• Maintain a bold voice in collaborative writing environments.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Steal These 7 Content Strategies to Upend Your Milktoast Content Marketing

• What’s been working for you (and your time)
• What you can do away with in your strategy
• A plan on how to create a content marketing strategy for every part of your customer journey
• How to create repeat customers and loyal fans on the right platforms for your business 

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

Growth by Content: Driving Massive Traffic Without a Big Budget

It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on?

In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way. 

You’ll learn how to:

• Build a high-impact strategy that requires little to no ad spend budget.
• Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once.
• How to start thinking about hitting multiple acquisition goals without putting in as much work.
• Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic.

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

"Beyond Search: Creating the Brand ""You"""

Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. In the world of voice search, position 0’s, featured snippets, and social media dominance, digital marketing as we know it has ceased to exist. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.

Attend this session to learn all this and more:

• How to create an authoritative, indexable source of information on search engines about you, your products, services, contributions, and more.
• How Google "You" vs Google "It" is the best strategic direction moving forward.
• How brands like Nike, Gary Vee, The Bucket List Family get recognized for the narrative they self-created.
• Explore strategies that go past the idea of thought leadership and influence to help you stand out from the pack.

Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.

How Saying Less Can Help Your Clients Sell More

It's likely that your clients are stuck in content marketing quicksand, most of the time. They end up tossing together a confusing mix of product preach or information overload, then look to you to make it work and perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, introducing a new, proven process that empowers your agency to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.

Attend this session, and learn how to...

•Challenge your clients to the core, to get to the core.
•Put the 3-1-3 Method into action to achieve top performance.
•Make content creation easier for clients with a better aim.
•Increase retention rates and revenue on the bottom line.

Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online

Secret Sauce: Harvesting Content Ideas from Reddit

Getting the right content to the right people at the right time seems impossible. Until now. Learn to harvest ideas Reddit, the place where readers (and your prospect customers) are wonderfully segmented in different markets and demographics, actively voting on what content they like, and don't like, leaving a fabulous trail. Attend this session to learn how to open up the treasure troves of content ideas on Reddit, so you can create more engaging content, that's predictable, popular and proven to increase your chances for content marketing success.

In this session, you'll learn…

•All the Reddit rules and cultural nuances in a nutshell.
•Quirks and hacks for advanced search and discovery.
•Case study examples that guide the research process.
•The new road map to harvesting ideas that will be a surefire success.

Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.

Keynote: Nancy Harhut

When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!). 

The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.

Discover how neuroscience secrets can:
• Get your message noticed and remembered
• Convince people to take the actions you want them to take
• Prompt people to pay your asking price

See why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.

The truth is, very often people just default to automatic actions without really thinking about them. These actions include what to read, when to share, and who to trust. And this means that marketers’ well-crafted messages – our emails, blogposts, landing pages, websites, etc. – might be ineffective. Because people don’t make logical choices, they react reflexively. 

However, when marketers strategically factor in the decision defaults people rely on, we improve our success. We increase the likelihood that people engage with our content … and respond to it. Discover why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

Marketing Ugly: How to Create Content for Boring, Complex or Undifferentiated Products

In "Marketing Ugly," participants will discover NINE practical, proven ways (3 each for the 3 topic areas) to create engaging, successful content for our most difficult marketing challenges: boring, complex and undifferentiated (commodity) products/services. Each tactic is backed with real-life examples/success stories.

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.

The Next Chapter of Content Experience: Interactive, Visual, Code-Free.

Creating custom websites and interactive content is a big challenge for all marketing teams, that are typically bottlenecked with high development costs and limited resources which cause slow turnaround times. All that is changing, fast. The new content marketing revolutionaries craft 'code-free' design and digital experiences in minutes vs the days or weeks in the past. Learn about all the new creative tools that instantly remove the bottleneck, enabling you to create more interactive content experiences that create more engagement and performance, with way less resources and less budget to boot.

Attend this session, and learn...


- How to turn static PDF's and ebooks into interactive content 
- Hacks to publish custom content experiences quickly
- The new toolkit to manage large portfolios of digital content

Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.

How to Become a Contributor to Top Business Publications

Could writing for Forbes, Inc., or Entrepreneur generate $5M in revenue for your small business? Land you a book deal? Send you to hang out with Richard Branson on his tropical island for a week? Lead to phone calls with Beyonce's dad and invitations to the White House? These are just a few of the real-life perks that have come to contributors to top business publications. 

Josh has written for over 20 publications and has interviewed more than 60 contributors to find out how they they got in. From his experiences and those interviews Josh created The Contributor Roadmap which will show you how to get from wherever you are to landing a contributor spot at a top publication. Josh will then teach you how to keep your editor happy and leverage your contributor position (100% ethically) to your benefit.

Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.

Truth and Influence: How to Build and Spread Powerful Ideas

The landscape is now littered with “influencers” whose only credential is the ability to chatter on social media. You can stand out from this crowd through the power of your ideas. I’ll explain how to tap into unique sources of insight, think analytically, build frameworks that connect quickly with the audiences you want to influence, and then spread those ideas and become a leader. The insights in this talk are based on interviews and surveys of hundreds of successful thought leaders.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Gamification: Where Art and Science Align to Create Results

In a hyper-competitive and data-driven digital landscape, it’s easy for artful communication to get overpowered by bigger-than-big data. But as content marketing continues to evolve, engagement is no longer enough. You have to forge measurable results, all the time. That's where gamification comes in: The perfect blend of art and science required for content marketing success. Attend this session to learn how to create 'gamified content' that will fuel engagement and motivate action, backed by case studies from major brands.

Learn all this, and more....

- How disruptive B2C e-commerce brands use gamification to supercharge customer acquisition

- The simple content format that has helped B2B marketers turn cold prospects into leads and sales.

- Actionable hacks to find hidden gamification opportunities in the content that you create every day.

- Easy-to-use tools and tips to get gamification started pronto.

Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.

The Foolproof Formula to Create Killer Emails That Amplify Opens, Clicks and Conversions

Way too often, we craft email content in record speed based solely on our assumptions about our audience. The subject lines we create are guesswork. Our calls to action don't resonate with readers, or drive conversions. And our product positioning? That's another stab in the dark. It's time to change all of that with the latest email marketing tactics that can turn your "just OK" email marketing strategy into something magnificent. Attend this session if you want to create emails that people can't wait to open.

In this session, you'll learn how to transform your email strategy with:

-- The #1 email marketing mistake that most brands make
-- Why some companies have a massive and freakishly engaged email list-and how you can, too
-- The formula for email content that gets subscribers to open, click, and take action every single time
-- A tactic to turn your worn-out newsletter into an engagement machine

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

"How to Create ""Intentional"" Content that Connects"

Before you crank out that next blog post, headline story or white paper, ask yourself a critical question: What is the purpose of the asset your creating, and what impact will it have on the business. The answers can be complex, but not asking those questions are the big mistake most of us make as we scramble to publish more for the sake more.

Attend this session to learn the art and science of creating intentional content that’s helped Digital Marketer zoom from zero to zillions of readers and fans, including the actual mechanics of sample winning content that serves a specific purpose that performs again and again.

Here’s a snapshot of the fundamentals we'll cover:
· The six steps content creation process ranging from topic to format to ascension and more.
· The five types of offers that convert best when crafted with clear intention
· The key to conversion success using the Customer Journey Canvas
You’ll leave this session with a sure-fire process to grow your fan base of loyal readers and transform more browsers into believers, and believers into buyers.

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

Conversion Rate Optimization MasterClass

Learn the key components a successful conversion optimization strategy. Explore the SHIP method, which is used to help large brands such as eBay, Target, and Special Olympics, as well as smaller startups, optimize websites and digital campaigns to achieve their maximum potential. Dive into the practical methods used to uncover user motivations, wants, and needs. And finally, learn how to prioritize all the different optimization elements for your website, and how these elements are implemented and amplified to drive more leads and sales.

Attend this workshop and learn all this and more:

• Scrutinize: This is the phase that is critical to the cro process and accounts for 70% of time spent on the project
• Hypothesize: This is the research opportunity portion of the SHIP method – where you begin creating experiments based on the problems uncovered
• Implement: This phase is all about how to conduct sound tests – what matters most etc.
• Propagate: Final phase of the process is about taking learnings and populating them across the organization

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

Secret Ways to Find SEO Content Topic and Ideas

Feel like you’ve exhausted every possible data source and tool for new SEO content ideas? Join this session for a fresh take on content ideation for search optimization. You’ll get innovative and tactical approaches to traditional and non-traditional data sources with audience insights so you can better deliver on performance goals. You’ll also discover new places for content inspiration while learning how to find the amazing content ideas lurking right under your fingertips, just a few clicks away.

Attend this session to learn the new tactics that bridge content creation with SEO:

• Niche-community data mining through blogs, social media, and other sources
• Sales & customer success email data mining
• Auto-suggest on Google, YouTube, Pinterest, & more
• SlideShare metrics & views
• YouTube closed captions
• Reddit: Reddit data mining, Reddit Keyword Research Tool, & competitive insights
• Quora, instaGrok, BuzzSumo, & more

Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.

Data: 10 Tips to Get into the Brains of Your Site Visitor

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.

In this session you will learn

• How to conduct better qualitative research to extract useful information
• Identifying the big “ask” and question of specific visitor behavior you want to uncover
• How to build a story and timeline to understand how/what visitors use your product or service for
• How to use that information to create a better website experience

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

CHE-A-T SHEET-Actionable Tips to Convey Expertise, Authority, and Trust for Content Writers

Let’s talk about E-A-T, baby! Demonstrating Expertise, Authorativeness and Trustworthiness both on and off your website can help significantly improve your Google rankings in 2020. Join this session to dive inside Google's Quality Raters Guidelines and leave with actionable tips that can help grow Organic Traffic to your content pages, no technical-degree required.

In this session, you’ll learn:

• How to display and optimize author bios for EAT
• Techniques for building authority on your site
• How to find out if Google Quality Graders are spying on you
• Ways to manage your authors' and website's reputation online

Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.

Cutting Edge SEO for 2019 - The 10 Things You Need to Know

Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results. 
 

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.

Panel: Advanced Content Optimization Strategies

Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
 

Advanced SEO: Competitive Intelligence, Modern Scraping and More

It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
 

Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.

Apply Neuroscience to Double Your Engagement and Conversion Rates

Your audience’s actions are driven by the subconscious. But learning to create content that taps that reality can be challenging. Until now. Learn the core neuroscientific principles that are the driver for better conversions. And start crafting better online content that connects more directly with the target audience, and engages them more deeply for the long haul. From attracting attention to deepening engagement, you'll learn to improve your content and copy, and make it more persuasive, more memorable and more effective.

Learn how to...

• Apply behavioral analytics to content creation.
• Create more compelling content that drives action.
• Transform your website, blog and other digital assets.
• Apply 10 brain science-based strategies for better marketing results.

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.

Battle of the Searches: What Motivates Customers Across Major Sites

70% of Searches don’t happen on Google or Bing.  They happen in the search bar of individual sites all over the Internet. If you tap into the searches on Amazon, Facebook, YouTube, Reddit, Yelp and Etsy, you can deliver content that people are scrambling to consume. 

Attend this session to learn how to...

• Hack search analytics and behavior patterns on popular sites
• Snag real-time customer search behavior data with next-gen tools
• Improve marketing strategy with deeper insights to what buyers really want when buying products and services
• Rethink which sites/brands to tap for fresh ideas to achieve goals

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

How to Build an SEO Magnet that Drives Free Traffic, Leads and Sales

Your content is competing for attention against the ever-growing avalanche of articles, videos, and podcasts published every second of every day. Getting free traffic from search engines like Google is a big challenging. Until now. It all starts by creating content that truly deserves attention. And that requires a bit of research developing an SEO magnet. In this session, you'll learn how to build an SEO Magnet that generates free traffic, drives leads and generates revenue, again and again. And you'll learn the "Zero Page" process perfected over the years with multiple brands and clients. 

Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

Combine Paid & SEO Strategies to Increase Your Bottom Line

The customer journey has totally changed - forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.

Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together. 

In this session you will learn:

-- How the search results are changing
-- How paid media is changing
-- Why it's not SEO vs. Paid
-- How to grow your own audience
-- Real world case studies

There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.

7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!

Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert! 

There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.

Horrible SEO Mistakes You're Definitely Making

Real-world stories of the biggest problems that plague SEO managers -- and the VERY overlooked fixes that anyone can do.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

3 Rs of Website Optimization

High-performing websites are like living, breathing creatures that require oxygen(optimization) for survival and growth. And if you're not using the latest methodology and technology to optimize your website and forge forward with a clearly defined, powerful process (not product), you'll tumble from the high sky into the land of the unknown. Attend this session to learn the marketing 3R's and flawless process for accelerated growth; Ruthless Prioritization, Rapid Creation and Relentless Support that will greatly boost your multiplier for growth.

Attend this session and learn how to….

-- Forge a modern website optimization process that follows the 3R's
-- Adhere to the process without flaw to maximizes ROI
-- Deliver on the high-performing goals you 
-- Pinpoint the small and large victories as the unfold

Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.

Conversion Rate Optimization: How to Unlock Your Website's Potential

With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way.

In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.

Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

LinkedIn MasterClass

LinkedIn has worked hard over the past few years to transform itself from a resume database into a hyper-targeted, content marketing machine. Join two Linked Pros that cover all the bases with Linked In marketing, from organic to paid. Dive deep on how to buy, implement, optimize and measure Sponsored Content, InMail and Display campaigns. And learn how to optimize your LinkedIn profile, grow your connections, create videos with captions, and create viral posts and videos. Beginners and experts welcome.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Video Marketing Makeover

Transforming boring case studies and testimonials into stories that inspire action.

We don't need another tedious case study, feature and benefits overview, or another testimonial video. No, we don't. There are millions of those out there, and they don't work.

Here's the thing: they're easier to fix than you think. Sure, you have interviews with all the pertinent players. You have b-roll of their office building and some sexy shots of your product in action, unfortunately, you're missing one thing: drama.

That's right. You need to raise the stakes.

In this fast-paced, 3-hour long workshop, former television writer, producer and agency executive Andrew Davis will makeover your marketing videos. He'll show you how to re-work your case studies into actual stories: stories that capture - and keep - your audience's attention. Stories that inspire your viewers to act. He'll show you how reality television producers write, shoot, and edit. But most importantly, you'll learn the secrets to transforming video duds into dynamite.

So, bring one of your worst case studies (even if it's not video - that's fine), and you'll leave with a re-worked story and a shooting script. A script you can re-edit, re-publish and see the re-sults.

Because the truth is, there's only one thing missing from your videos: drama.

Let's makeover your marketing videos. Are you game?

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Latest Tactics for Paid Amplification with YouTube Advertising

YouTube continues to be the best place to advertise on the web, with much lower UAC than most channels, especially Google. But the YouTube paid placement algorithm can be baffling, making it difficult to get the best bang for the buck.

Until now. Attend this session to learn the latest secrets to drive better leads with your YouTube Ads at remarkably low rates, and cash in on the golden months before it’s to late. You’ll leave this session wanting to double or triple your YouTube spend, on Monday.

Attend this session to learn all this, and more...

• Elements of highly conversive YouTube Ads
• Secrets to optimize YouTube Ad Campaigns
• How to get 4-to-1 ROAS Laser Targeted Traffic
• Tap influencer content to boost traffic by 3000%

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

How to Find the Right Influencers and Generate the Best ROI from Influencer Marketing

Global social media strategy speaker, consultant, author and leading social media educator, Neal Schaffer offers a fresh perspective on influencer marketing with tactical takeaways you can apply to your own business. In this session, you’ll learn about the different types of influencers and how to find the right one for your brand. You’ll also discover what really impacts your return on investment from influencer marketing and how you can maximize this ROI.

Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

LinkedIn Ads-The B2B Marketer's Silver Bullet

LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.

AJ will cover the latest Linked In Ads and targeted promotion:

• Tips to ace your strategy before you pay to play
• Hacks to save money and pinpoint qualified leads
• When to opt out of Ad campaigns that don’t convert
• What kind of content performs well on LinkedIn, and what doesn't
• How the LinkedIn algorithm works and how to use it get your content to go viral
• 3 things you must fix on your LinkedIn profile before you create your first content
• How to build a personal brand foundation for long term success

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Twitter: Advanced Optimizing Tactics

Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.

Attend this advanced session to learn how...

• Google crawls, interprets and ranks content within Twitter.
• Followers and likes affect search rankings.
• Your Twitter profile can be optimized for rankings.
• Your Tweets can be optimized to boost distribution and ranking.
• Your Twitter carousel will magically appear in Google search.
• Leverage content within Twitter to influence Google rankings.

This session will help you become much more sophisticated with your Twitter efforts.

How to Automate Your Email Marketing Like a Pro

Let’s face it. Those automated emails you send out may be aimed in the right direction. But they typically look, feel, and smell like impersonal, robotic blasts, decreasing the likelihood for opens, clicks or shares. Attend this session to change all that, and learn how to create (automated ;-) emails that build relationships, connect with readers, and grow your brand.

Attend this session to learn all this, and more:

• Top 5 mistakes your making with automation and how to avoid them
• Methods to boost open rates to 80% and 30% click-through rates
• How to write automated content that's personal, human, and effective
• Top 4 emails that you should automate and why
• Email design concepts to boost open and click-throughs rates

Target audience: Content strategists, entrepreneurs, and content managers (Beginner to Intermediate)

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started

The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals.

Attend this session to learn how to:

• Get started with chatbots
• Generate leads 24/7/365
• Craft targeted messages to connect buyers and sellers faster

Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he's not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Podcast Essentials-Connection, Production, and Measurement

As podcast listenership and advertising continue to grow at significant rates, brands across all verticals are continually evaluating this channel for their marketing strategies. Most are missing ways to better connect with their target audience and instead simply looking at it as yet just another sales channel or a content platform with little return. And like any other channel or effort, we’re asked as content creators, storytellers, and podcasters to measure and defend these efforts. Attend this session in order to learn how to better use the power of podcasting as part of your content marketing strategy to grow your business.

Attend this session to get the smartphone video secrets:

• Tips to create more engaging podcast content for your audience
• Tactics to simplify production elements and streamline the process
• Suggestions to measure KPI’s and attribution, and track ROI

Target Audience: Marketers considering the Podcast channel or Podcasters looking for the edge.

"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.

Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng

Without the ability to coach and train live, we’ve shifted from a hands-on workshop to an interview format where you can get a behind-the-scenes look at the viral videos that Karen X. Cheng has made over the course of her illustrious career. In this interview, Karen takes you through her career journey from her first viral video to what she’s doing now. She explains how technology, best practices, and strategies have changed over time and what she’s learned along the way.>Learn a simple, easy-to-follow branding process to grow and expand your business

Facebook Marketing Masterclass

Master Facebook marketing from the masters at BlitzMedia that have managed almost a billion dollars of Facebook Ad Spend. The workshops are second to none, teaching you how to connect with new prospect customers with the lowest ad costs on the web. Learn what to launch and how to target the right audience, with advanced tracking strategies that make sure you hit the right people at the right time.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

6 Proven Ways to Use Video to Level-Up Digital and Content Marketing

You know the world of content has evolved to include new formats like podcasts and video, but you're not quite sure where to start, or where to go next! What types of videos should your business be considering, and where does video REALLY fit in the B2B buyer's journey? How can you evolve your digital marketing, thought leadership, and audience engagement programs to leverage the real super powers of video? Get answers to these questions and more as we explore five perfect ways to use video to engage, educate and convert B2B audiences.

Walk away with a clear understanding of:

• The sweet spots for video content in B2B marketing
• Practical ideas for where to start and how to evolve your video content strategy to maximize your ROI
• How to make video an impactful part of digital, social, content, and demand gen marketing programs

Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.

LinkedIn Video: Behind the Scenes of 4 Million Views

LinkedIn video has created a massive new channel for B2B marketers, with built-in targeting that is simply the best on the web. But developing new strategies and tactics to create, optimize, and distribute video content in this exciting new channel is challenging. Until now. Learn the proven methodology on how to attract millions of video views on LinkedIn, and how businesses and thought leaders can replicate the success.

Learn all this and more…

•  What are the topics that work best for LinkedIn video?
•  How to optimize video content for organic reach on the LinkedIn feed.
•  How to build out an "executive marketing" program.
• The gear, equipment, lighting and more.
• The publishing frequency game plan that’s required for success.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

Do More with Less - Maximize Any Video Budget

Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology. 

Leave this session learning how to:

• Assess and identify the videos that are critical in your overall strategy and marketing campaigns
• Align your video production plans to your budget and content goals
• Identify the ways in which you can leverage a shoot day to create multiple pieces of content
• Evaluate when to use in-house talent and when to hire external resources

Come ready to brainstorm a piece you’re working on!

Chad Lakin is VP of Shootsta North America, one of the world's fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad's overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths -- really. He's heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We've heard rumors that his appeal is infectious -- we warned you.

Video Step-By-Step Guide: Zero to Sixty in 50 Minutes!

You know video is the future of marketing and needs a spot on your marketing roster. But transforming your boring business into video stories that become marketing magnets seems out of reach. Until now. Learn how to hit the fast-forward button on all things video with step-by-step guide on what to videos to create, how to create them and how to market them to hit the performance goals in creative, affordable ways.

Attend this session to get all this and more:

• How to take your boring business and stand out online.
• Stats and data that will help you secure funding.
• What videos to start creating and why.
• Which platform to select with so many choices.
• Quick punch list on low budget video production essentials.
• Coaching tips and advice to get started and keep going.

"Creating Engaging Video That Makes Fans ""Know"" and Trust You"

Video is now a driving force for marketing, customer success, and sales. But how can you create and use video in exceptional ways to truly connect with your audience, earn their trust and motivate them to share your stories and love you and your brand? Attend this session for insider tips from two video marketing pros that know how to create a video that can earn (or destroy) trust, and pave the way for influencers to like, share and love your work and help you achieve your performance goals.

 Renee will cover all these tactics and how to's...

• Flex video content for different funnel stages and personas
• Align your personal brand and video work with your business/brand
• Develop an influencer strategy to build credibility for your business

Dan will reveal the must-do to-do's backed with data on how to....

• Build trust with video, especially live video
• Use data to change your strategy and repurpose content
• Turn video engagement into business results

Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).

Keynote: David Meerman Scott

Real-Time Content Marketing and Newsjacking Content Marketing strategies typically focus on long-term planning, editorial calendars, and multiple review processes. But there’s another way to reach your audience with content: Publish in real-time. Rather than create and publish content when you’re ready, get your brand out there when the market is ready! Real-time rules; speed and agility win — not the most lovingly created content! When there is news in your marketplace, reporters and analysts are looking for experts to comment on the story. When consumers are alerted to a trend, they’re often ready to spend money. Now! News Jacking -- the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business -- gets attention. But you've got to be quick and you've got to be on pitch. Learn the power of Real-Time Content Marketing and Newsjacking from David Meerman Scott, content marketing pioneer and the founder of the Newsjacking movement. David’s Newsjacking strategies are now so popular that “newsjacking” is included in the Oxford English Dictionary. David Meerman Scott No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations and associations. David is author of ten books—three are international bestsellers. He was the first to write a book about content marketing and is best known for “The New Rules of Marketing & PR”, now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an adviser to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.

FaceBook: The Latest Updates with Paid Amplification

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100 times more value from Facebook. You'll learn it all from Dennis Yu, who's managed more than ONE BILLION dollars in online ads. Yu will dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. This session will also show you how to trick the new Facebook algorithm to maximize your results.

Attend this session, and surface with the Facebook game plan that wins. Attendees will learn ...

•What's up with Facebook in a nutshell.
•About the 3X3 Video Grid Funnel.
•How to use Facebook for a dollar a day.
•Standards of excellence for Facebook.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

YouTube: The Latest Hacks and Tactics for Organic and Paid Growth

"Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube ads aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business with YouTube Ads at remarkably low rates. Two panelists will guide the way, with two brief presentations offering the latest tactics you need for paid and organic tactics, followed by an open mic Q&A covering your YouTube marketing challenges.
 
 Marlon covers YouTube Advertising and how to…
 
 •Create a YouTube Ad video that Converts
 •Setup and optimize YouTube Ad Campaigns
 •Generate a 4-to-1 ROAS with Laser Targeted Traffic
 •Repurpose influencer content to boost traffic by 3000% using YouTube Ads
 Antoine covers all YouTube Channel and how to…
 
 •Understand and leverage the YouTube algorithm
 •Boost subscriptions in your YouTube channel
 •Put the power of psychology to work with marketing
 •Track the impact of your new marketing efforts"

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

Twitter: Advanced Optimizing Tactics

Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.

Attend this advanced session to learn how...

•Google crawls, interprets and ranks content within Twitter.
•Followers and likes affect search rankings.
•Your Twitter profile can be optimized for rankings.
•Your Tweets can be optimized to boost distribution and ranking.
•Your Twitter carousel will magically appear in Google search.
•Leverage content within Twitter to influence Google rankings.
This session will help you become much more sophisticated with your Twitter efforts.

Instagram: Hacks for Marketers and Hints to Snag Influencers

With the highest engagement performance ranking in the social sphere(3.21%), you’ll need to include Instagram in your marketing mix for sure. But learning the ropes requires staying on top of the latest updates and hacks. And contracting the right influencers that can deliver on performance goals. That’s where Candace and Jen come in, covering all the bases to create high performing content, and leverage influencers the right way.

Dive in with Candace, Instagram marketing expert, and surface with the...

•Fundamentals of Instagram and the most recent updates.
•Highest performing types of content to boost engagement.
•Key metrics for Instagram's advertising platform.
•How to increase your reach, engagement & following organically.
Tune in with Jen, full-time Instagram influencer, and learn how to...

•Position yourself and your brand with influencers.
•Pick the right influencers to achieve goals.
•Align your brand with conversations.
•Contract influencers and manage the process.

Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.

Linkedin: The Latest Paid, Organic and Influencer Strategies

LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.

AJ will cover the latest Linked In Ads and targeted promotion:

•Tips to ace your strategy before you pay to play
•Hacks to save money and pinpoint qualified leads
•When to opt out of Ad campaigns that don’t convert
Josh and Michaela will cover the organic and influencer side, including:

•What kind of content performs well on LinkedIn, and what doesn't
•How the LinkedIn algorithm works and how to use it get your content to go viral
•3 things you must fix on your LinkedIn profile before you create your first content
•How to build a personal brand foundation for long term success

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Give Your Campaigns that Video Glow

You’ve heard it a 100 times, probably more. Video is the best communication tool. But you may not know that it’s also a tool that can be easily integrated into your existing marketing campaigns. Yes, easily! Come hear how we increased our annual conference attendance by 30 percent, and counting, by adding simple videos to our usual mix of emails, social posts, ads, and more. We guarantee you’ll leave inspired to turn on the camera and turn up your results. 


What you’ll learn:

-How to integrate video into any marketing channel

-Boost engagement without busting the budget

-Build your brand with videos anyone can create

-Tips to incorporate video at every step of your campaign

Keynote: Larry Kim

Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He's also the Founder of WordStream, the World's largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry's blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.

Amplify Your Content Marketing by Publishing A Book in 90 Days

You know you're an expert and authority on a topic, with passionate, insights and worldly wisdom to share. But crafting and marketing a book with your name on the byline is challenging, to say the least. That's where Chandler comes in, showing you how to create the kind of content every book needs, with a streamlined 90 day book creation process that you'll learn to deliver the information readers want and need, with a book that will transform your career, and business. Best of all, learn the secrets to amplify and monetize your content marketing efforts, in remarkable ways.

Come with pen and paper and learn....

-- Conquer the fears, challenges and limiting beliefs that stop you in your tracks

-- Shortcut the time required to create and publish a quality book that earns top reviews

-- Leverage your community to amplify your reach and boost your authority

-- Publish your book in 90 days with a proven model for success

-- Get your book to right people at the right time to maximize the return on your time

Chandler is the author of 6 bestselling books including "Book Launch" and his most recent book titled "Published.". He's also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he's helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.

LinkedIn: The Most Up-to-Date Hacks for Paid Advertising

The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.

In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Panel: What's In Your MarTech Stack?

Join Neal Schaffer and three panelist that'll review and discuss the the MarTech Stack used by the pros on the panel to create the type of content that moves big mountains with small budgets, saving tons of time and expense along the way. After a quick review of each panelists stack, we'll open up the Mic for any and all to ask questions.

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.

Email Marketing: The Good, the Bad, and the WOW!

In this overview of email marketing best practices, you'll learn the essential do’s and don’ts for creating killer email marketing campaigns and strategy that won’t kill you (like breaking the law). And you’ll see live examples of email marketing strategies that nurture customer relationships and help drive more sales.

-- Even those familiar with email marketing will learn something new in this high energy presentation including the following…
5 things you should always do in email marketing
-- 5 things you should never do in email marketing
The right way to grow and nurture your email marketing list
-- The anatomy of email marketing design and layout in 2018
-- How to avoid the common pitfalls and mistakes many email marketers make

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

The Top 10 Facebook Messenger Marketing Hacks of All Time

With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof - what's the greatest distribution channel for content marketers in 2018?

That's where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.

Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)

This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:

-- Chat-blast your entire contact list
-- Get your website visitors to opt-into receiving your Facebook Messenger blasts
-- Create super engaging, interactive Facebook Messenger content
-- Attach auto-responders to your Facebook posts – like this one
-- Build advanced chatbots in 10 minutes without any coding
-- Use the “Send to Messenger” Ad Format in Facebook Ads
-- More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.

The Keys to Successful B2B Content and Influence Programs

While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice. 

Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Head of Influencer Marketing at SAP, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program. 

Attend this session to learn...
- The opportunities to scale quality content with B2B influencers
- How SAP has been able to scale influence to impact results
- What to avoid and what to plan for to scale influencer content 

Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.

Smartphone Video: Low Budget and High Performance

It’s no secret that video is THE go-to medium for everything from internal communications to sales and marketing. But full-scale production is impossible to scale, requiring too much time and investment for the ROI you demand. Attend this session to learn how to put the power of Smartphone video production to work for your business in a more authentic and believable way, at a fraction of the cost.

Attend this session to get the smartphone video secrets:

• Topics to get started and make you the video hero
• Secrets for planning that will make the big difference
• Tips to overcome anxiety and nervous energy
• Suggestions for low-budget gear delivering high-quality production

Target Audience: Marketers that make statements like this: “I’m not good on camera. I don’t know what to say. What if I sound stupid? My videos always look and sound crappy.”

Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.

5 Insights on Content Effectiveness Learned from 300 B2B Websites

Are you tired of publishing content that gets lost in all the noise? Are you frustrated with content that doesn’t get the ROI you demand? Uncover data-backed patterns found in top-performing content that generates B2B traffic in droves. Learn the critical elements discovered in assessing content from 300+ B2B websites, so you can upgrade your content strategy, drive more traffic, and generate more leads that convert to sales.

Learn all this and more...

• Top 5 elements of content effectiveness learned from 300 B2B sites
• How to put the research to work to change your content strategy
• How to measure content ROI in new ways
• Identify the roadblocks to troubleshoot and resolve

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.

Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing

Let’s face it: When it comes to email marketing, you can't take a one-size-fits-all approach for success these days. What's working in the B2B marketplace for example, is not likely to work with B2C. And there's no "Google Search Results" algorithm to guide the way on what's appealling to prospect customers and fans. Attend this session to learn the latest tactics to plan, craft and publish B2B email campaigns with the right subject lines, message,and incentive to get opened, read and responded to at a much higher rate that you are likely experiencing in this competitive marketplace.

Attend this session to learn...

• Quick fixes for B2B email marketing
• Tricks to stay out of the SPAM box
• Methods to boost B2B subscription more effectively
• Ways to use automation to nurture more sales
• Align your email strateg with the B2B process

Target Audience: Beginner and intermediate B2B email marketers looking for the edge.

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. 

How to Laser Focus Your B2B Content Strategy Buy-In and Performance

Let’s face the facts. B2B marketing is more challenging, with a more competitive landscape and twice the funding and investment, with zero consumer trends to lift performance. Attend this session to learn how to sharpen up your B2B content strategy to get the support (and content) you need from team members to boost performance.

Attend this session to…

• Uncover the hidden secrets of getting busy B2B professionals to embrace Content Marketing
• Learn the 8-stages of success to B2B Content Marketing Stardom
• Transform “MeMeMe-content” into high quality, valuable and impactful stories that move the needle

With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master's degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.

7 Hacks to Make Data ACTUALLY Drive Your Content Strategy

We all want data-driven content strategies, but just saying it and actually making it happen are very different concepts. Being data-driven means actually understanding what data means - and in many cases, most people have no clue what the data actually means. In this session, you will learn 7 hacks to better understand what underlying data is actually saying about you, your competition, and your customers, and what do as a result.

Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, "What content should I write next?" Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He's a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.

Scoring Content: The Secret to Content Strategy and Performance

What should you do if your content's quality and performance scores a C+ or worse? Crafting content and optimizing content experience starts with understanding not just HOW but the WHY content performs well. Take, for example, long-form content that falls way short of lead-gen expectations, despite being optimized to perfection, backed with authority, and amplified in the all the channels to catch fans orbiting at high speeds. Attend this session to learn the "scoring" elements you need for performance-driven content that delivers on the results you demand, offering the insights you need to consider to connect with the target audience and journey stage.

Attend this session and learn how to…

• Score your content in a way that helps diagnose the cause of poor performance
• Leverage content evaluation tools to enhance your content scorecard
• Adapt your content to improve its score
• Build a plan for ongoing optimization

Target Audience: Content Managers and Content Strategists (Mid to Advanced)

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

5 Practical Applications of AI For Content Marketing

AI is helping us deepen our understanding of buyer behavior with machine learning and language analysis. But how are content marketers putting these insights to work, and changing what they do and how they do it when it comes to content creation, optimization, and distribution. Attend this session to learn the latest shortcuts to transform your business into a content marketing powerhouse using next-gen tools. You’ll leave with clarity on how AI investment will change your content marketing landscape.

Learn how AI helps all this, and more:

• Finding writers with the tone and style you need that aligns with your brand
• Discovering topics that are worthy of writing about to support your goals
• Directing writers to the hot topics that support performance goals
• Optimizing content for readers and the search engines
• Determining the length of content and elements required for success
• Measuring content attribution and performance in a variety of ways

Using A Customer Data Platform for World-Class Buyer Engagement

The facts are in. Data is the most valuable commodity in the world(surpassing oil), capable of influencing buying decisions and changing human behavior. But the type of data you’re probably surface, like traffic, open rates, time on site or conversion rates is telling you the story you need to know to make critical decisions. Attend this session to view examples of how brands are building data dashboards that unlock growth hacks that change the marketing performance trajectory to achieve massive revenue growth in fabulous ways.

Attend this session to learn how to….

• Scrub your data so it’s clean and useful for decision making
• Build dashboards that guide marketing decisions
• Gather insights from source to conversion
• Spend marketing budgets smarter, better, faster and wiser
• Leverage free tools to make sure visualize and leverage data
• Slowly step into predictive analytics—the next frontier

John Stone, CEO of Revenue Architects works at the intersections of sales, marketing and technology. Before founding Revenue Architects, John held senior positions at PA Consulting Group, Viant, AT&T Solutions and IBM. John was a "Golden Circle" IBM salesman, and earned IBM's top innovation award for "The Analyzer" a total cost of ownership ROI tool used worldwide by IBM sales. At PA Consulting, John led global sales transformation consulting assignments worldwide and at Viant he lead enterprise sales for digital businesses transformation. John launched the first Inbound Marketing Summit collaborating with HubSpot before founding Revenue Architects. Revenue Architects helps businesses achieve accelerated, sustainable and predictable revenue growth by aligning marketing and sales for full-funnel buyer engagement. John is an active speaker on marketing and sales excellence, digital marketing, social media, and technology.

Conversion Boosters for Emails and Blogs

You’re probably spending a lot of time on your blog, and sending out to lots of emails these days. Yet your open and conversion rates are still stuck in the sand, unable to improve despite numerous experiments. Attend this session to change all that, with two shepherds offering advanced hacks and tactics to achieving exponential marketing growth with just a few small fixes that can make a big difference. Learn the latest email strategy and techniques that won’t break the new law, but will deliver a boost in conversion. And explore what it takes to transform your blog into a lead generation machine, converting more browsers to buyers, pronto.

Meghan will offer the latest blog tactics to…

• Boost conversions 3X with the right CTA's placement
• Double traffic with secret on-page SEO elements
• Improve performance with apps and integrations

Jessica will open your eyes (and more emails) with advanced tactics like...

• The mathematical impacts of cutting a 1/3 of your email list
• The 4 biggest things marketers can do to boost inbox placement and bottom line
• A/B tests in email that actually drives results

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

Landing Pages: 7 Tips to Never Boost Conversions

Landing pages are essential, but if you try to wing it, you’re likely to end up with a dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!

There are two kinds of user tests: active tests and passive tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.

Science of Color

Ever wonder why some marketing campaigns fail, and some succeed? Or why red lipstick is more popular in times in economic depression? Attend this session to change the way you think about color, light, and design in your marketing campaigns. Remove the guesswork by learning the science of color to supercharge your content marketing campaigns with counter-intuitive truths rooted in the latest neuromarketing.

Attend this session to learn….

• How a single orange pixel on Instagram "stopped the internet"
• Counter-intuitive color truths that you must know
• Secrets scientists use to hack human experience
• How to unlock the potential of color science to change your world

Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company's global digital media practice. Plomion is a French native and a graduate of GE's Experienced Commercial Leadership program and McGill University's MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.

Enterprise Tactics and Strategies for Video Marketing

Sure, YouTube’s base of nearly 2 billion monthly logged-in users is impressive. But, the 5.8 million new videos that were uploaded in the last 30 days are creating quite a mindshare traffic jam. Learn the latest, proven video SEO tactics that help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. Discover how to craft compelling videos that entertain, inspire, educate, and enlighten consumers as well as boost the confidence of B2B buyers in key decision-making moments. Get in-depth guidance on crafting a successful content marketing strategy on YouTube, including how to measure your results and adjust your strategy accordingly.

If you are in charge of video marketing at a Fortune 1000 company or an agency, you should attend this session to learn from two YouTube gurus and video marketing experts how to:

• Optimize your videos for YouTube’s search and discovery system.
• Create great content that provides intrinsic value to your viewers.
• Use a YouTube video series to build your brand and market visibility.
• Evolve your content over time as your goals and opportunities change.

Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.

Enough AI Theory: Here's How You Combine AI with Customer Data to Craft Content Strategy and Exceed Revenue Goals

Enough of the artificial intelligence theory. It's time to see exactly how AI can power content strategy, and forge a more predictable revenue stream. It turns out that the answers right in front of you, combining customer data with artificial intelligence to forge insights that can be used to create better content that will connect and engage readers and deliver on conversion goals. Sure, it's part science. But it's also an art form when you learn to take the data and craft content flex style for better engagement and results.

In this session, you'll learn all this and more:

• The types of customer data you now harvest
• How to use that data to create personas and creative briefs
• How to use AI to flex content style to engage readers

Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who's who list of Fortune 500 clientele including L'Oreal, Office Depot, FedEx, Macy's, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.

The Core Processor: AI Powered Marketing Methodology and Technology

Customer journeys, information consumption habits and assumptions about buyer behavior have all been disrupted. Your business is trying to EVOLE with the changes, moving away from legacy marketing processes and all-in-one technology that will soon be extinct. But with so many fuzzy choices on how to best harvest the power and insights from big data, the transition can be difficult. Attend this session for clarity on how the latest technology and tactics can play a huge role in capturing and influencing buyers. Learn from real-life case studies on how to boost revenues, pronto. And learn how to make the case for AI investment revamp marketing pipelines that fuel the bottom line.

Attend this session to gain deep insights on the AI methodology and technology:

• What does AI, blockchain, IoT and machine learning really mean, in a nutshell.
• What technology is being used for marketing WOW and personalization at scale.
• How to sell AI investment to my management team or clients.
• What software integration apps can improve your business and help you scale.
• Hints to optimize your IT infrastructure for scalable for business growth.

Ron Jacobs is the CEO and Founder of Jacobs & Clevenger -- a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing. He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide. Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade

An Introduction to the Marketing Technology Stack

In every industry, marketing technology stacks are growing in size and complexity as
more products are deployed and integrated, and multiple teams throughout the
organization embrace marketing technology to drive revenue and support of digital
transformation initiatives. Today, it’s not unusual to see companies using more than 100
different marketing tools at any one time. With a need to integrate many of those tools,
marketing stacks now look more like jigsaw puzzles than a tower of discrete building
blocks. As a result, building and managing the marketing technology stack has become
a tremendous challenge for many organizations.
Leveraging the insights gleaned from hundreds of marketing technology stacks and
marketing stack experts this session will cover the process of building and managing a
marketing technology stack and the language and information that every marketer needs
to know.

Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech.

The MarTech Stack and the Customer Journey

In order to win each micro-moment of a customer's journey, marketers need to deliver better, more relevant experiences (and content) using the latest marketing technology. But with so many choices and so little time, getting your marketing tech tools selected, integrated and put-to-work can be challenging, and time-consuming. Attend this session to learn the four pillars and five tenets to shape your MarTech stack with the best picks for each stage of the customer journey. And dive into a few of the key MarTech tools that will help you drive performance and achieve goals.

Attend this session, and learn to…

•Get buy-in for MarTech investment.
•Select journey-centered MarTech tools.
•Use performance data to change strategy.
•Deliver on marketing performance goals.

Panel: MarTech Tools to Create, Scale and Hack Growth

Marketing technology is changing the way we sell and market our products and service our customers. Core marketing tasks that used to take days or weeks now takes hours or minutes. Learn from a panel of next-gen marketers what tools they're using, and how they save time and grow revenue. Three very different panelist cover a wide range of tools, ranging from content creation to customer success to e-commerce promotion, and every size budget. Brief MarTech landscape presentations by each panelist will be followed by Q&A's.

Here are just a few of the MarTech tools being discussed…

•Startup E-commerce: Partnerstack, Yotpo, Klaviyo, Cart Convert
•Content Creation: Canva, Lumen5, Waymark, Magisto
•Content Promotion: Promo by Slide.ly, Sumo, Mail Chimp, Mautic
•Growth Hacking: Sorry, you’ll have to attend to hear the magic!

Open Mic: What's in My ConTech Stack?

To create all this great content required to EVOLVE content marketing, you'll need the latest content marketing technology stack. But that 60-foot long wall of ConTech tools in the CMC hallway this year may seem a bit overwhelming. If so, you'll want to attend this open mic session moderated by Cathy McKnight for answers and suggestions from a panel of experts. Every size business or agency is welcome, as we've got all the bases covered with this panel.

Building a Powerful MarTech Stack for Your Digital Agency

According to Scott Brinker's annual MarTech landscape assessment, there are close to 7,000 marketing technology solutions on the market, an increase of 4,453% over the past seven years. If you run a digital agency, it can be confusing to know where to focus for greater agency ROI and growth. Learn the keys to an effective MarTech framework for digital agencies, from planning to budgeting, training, project management, time management, CRM, web analytics, and marketing solutions covering everything from automation to behavioral intelligence.

Learn how to...

•Define a MarTech framework for your agency.
•Build a MarTech stack for efficient agency management.
•Use data to monitor and understand the health of your agency.
•Leverage technology for accelerated growth.

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.

The Four Pillars of Building Trust and Driving Performance Online

Websites and landing pages have very real trust issues – they create anxiety and uncertainty for many visitors. Before people will act or transact, these concerns must be alleviated and overcome. But how can you do this online when you only have seconds to establish trust? In this provocative session, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars of Trust and smooth the way to your online conversion goals. Learn via vivid examples how appearance, authority, social proof, and transactional assurances can skyrocket your landing page effectiveness.

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

4 Secrets to Activate Your Content with Employee Advocacy

The facts are out: Content published by employees is shared 24X more than brands. Yet in the average company, only 3% of employees share company-related content. It's time to change all that, surfacing data from the 2017 Employee Advocacy Study surveying hundreds of employees from a wide range of organizations revealing what holds employees back, and more importantly how to break through the barriers. In this session, you’ll learn how to activate your content with an effective employee advocacy program that is consistent and garners widespread participation, walking away with an action plan focused on the four essentials of employee advocacy.

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Native Ads: 15 Hacks to Drive Performance

Native advertising fuses your promotions with editorial content published on other sites, help you get the words out and leads in. But the number of 360 tech solutions to choose from is huge, including spy tools, distribution networks, ad servers, optimization tools and more. This session drills down into three must-have tools in the stack including Taboola, Outbrain and Sharaholic, showcasing how to can put the power of these tools to work in powerful ways.

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He's also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

10 Tips to Get into the Brains of Your Site Visitor

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating better, more optimized content for conversion, and an overall better user experience; is gaining a deeper understanding your site visitor and the reader of your content. In this session we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants and behaviors in order to create better content and a better website experience.

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

Using Customer Data to Craft Email Personalization at Scale

Using Customer Data to Craft Email Personalization at Scale

Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale. 

Buckle up and learn how to:
-- Acquire data so that it's ready to use in marketing and sales
-- Use data to determine the content of your email marketing
-- Use data to determine the timing of your email marketing
-- Use data to determine the impact of your email marketing

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

Empathic Content Marketing: How to Use the Psychology of Caring to Amplify Results

As marketing departments across the country have become obsessed with building colossal tech stacks, it seems we’ve lost sight a bit of our real target. On the other side of this machine-driven interaction is not another machine, but a human. And humans, we know from our own experiences, don’t just make buying decisions based on facts (e.g. X and Y demographic characteristics make us want Z product). We also make purchases on feelings (e.g. “I feel like Z really gets me”). This doesn’t mean forsaking technology—quite the opposite. Empathic marketing is all about super-powering your data and automation strategy with messaging that speaks to your customer’s pain points. Tech tells you which customers might be predisposed to your product; empathy helps you figure out what they need to hear from you. In this session, you will:

•get a crash course in the psychology of empathy—and how it applies to content
•learn about the three stages of empathy (understanding pain, validating pain, proposing solutions to the pain)
• gain practical tips for becoming a more empathic marketer

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

Keynote: Marilyn Cox

Learn how The Second City is using content and customer engagement technology - like online reviews, a take on the traditional playbill, community and marketing platforms, and data analytics tools - to put the customer at the center of the customer experience, resulting in increased opportunity and revenue. Marilyn is the Vice President of Marketing and CRM at The Second City. 

Marilyn is responsible for developing and executing a clearly defined, integrated marketing communications strategy. She plans, organizes, staffs, trains, and manages all marketing functions to achieve objectives of growth, awareness, customer success and making work better. Marilyn exists to empower sales and support the customer. Like The Second City, her career has been one big improvisational act with over 15 years in the technology space and specialized focus in the Manufacturing, Life and Health Sciences, and Financial Services industries. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.

When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what's happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.

Keynote: Vesselin Popov

Psychometrics is the science of psychological and behavioral measurement, but what does it have to do with content marketing? Vesselin Popov (University of Cambridge) is applying the latest academic research to online campaigns, and using Big Data and psychometrics to transform the creative process. His work on predicting psychological traits from social media and optimizing messages to individuals has helped brands to significantly improve campaign performance and to build greater trust with their customers. These techniques have since been imitated by others, but with critical failings in the ethical aspects of implementation. Vess will show you how to implement these technologies responsibly and blow traditional segmentation out of the water without creeping out your customers.

Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users' psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.

Andrew Tarvin

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ‘Visionary Under 40’ by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

CMC 2020 Live Comedy Club

Join our Comedy Club featuring comedians Andrew Tarvin, Casey Balsham, Don McMillan, Shalewa Sharpe, Michael Albanese, and Kasha Patel!

Our signature Comedy Keynote Series offers inspiration from the comedy world on how the principals of comedy help us improve engagement, connect with customers, and drive revenue goals. Join the CMC 2020 comedians Andrew Tarvin, Casey Balsham, Don McMillan, Shalewa Sharpe, Michael Albanese, and Kasha Patel!

Keynote: Andrew Tarvin

Andrew Tarvin is the world’s first Humor Engineer teaching people how to get better results while having more fun. Through his company, Humor That Works, Andrew has helped more 25,000 people at 250+ organizations—including P&G, GE, ESPN, Microsoft, the U.S. Navy, PepsiCo, and the International Association of Canine Professional—learn to be more productive, less stressed, and happier. Combining his background in business with his experience as an international comedian, his programs are engaging, entertaining, and effective. Prior to starting his company, Andrew was a top-rated project manager at Procter & Gamble, managing million dollar projects for a $350 million business. He is also an accomplished comedian, having performed in more than 1,000 shows all around the world. Andrew is the best-selling author of Humor That Works: 501 Ways to Beat Stress, Increase Productivity, and Have Fun at Work, has been featured in The Wall Street Journal, Forbes, and FastCompany, and his TEDx talk has been viewed over 100,000 times. He has delivered programs in 50 states, 18 countries, and 1 planet (Earth). He loves the color orange and is obsessed with chocolate.

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

Keynote: Ron Tite

The Death of Content Marketing. The Rise of the Content Marketer. Did you hear that? That was the sound of the phrase, “Content Marketing” getting sucked out of the room. No, it wasn’t just drowned out by the latest buzzwords dominating the marketing landscape, it was completely removed from the marketer’s tool belt. Yup. Like many before it, “Content Marketing” has been given the pink slip(along with a pat on the pack, a 2 week severance package, and an all-staff email that ends with, “we wish you well in your future endeavors”). Let’s face it, the worlds of content and advertising - once staunchly kept separate -have now been unified. Everything’s an ad. Everything’s content. And the discipline that bridged the two worlds is no longer required. Thanks for everything. And don’t let the door hit you in the white paper on your way out. Now you - the content marketer - you need to stay. There’s a bright future ahead for you. Transitioning to a single, unified world with one master process across a growing number of type of media won’t be easy. While the conventional brand marketers will be trying to untangle fuzzy metrics, programmatic media buys, and agency partners desperate for revenue, it’s actually your experience that will win the day. Consumers used to vote with their wallets. Now they vote with their time. And only the content marketing professional who has been trained in winning that battle can help brands thrive in the new merged reality. This humorous and insightful session will outline the simplified approach you must learn and the traits you must keep to be successful.

Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children's book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about "Think. Do. Say", his own take on modern business. Ron's own book, Everyone's An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.

Closing Comedy Marketing Keynotes: David Nihill

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com

Closing Comedy Marketing Keynotes: Josh Bernoff

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Closing Comedy Marketing Keynotes: Leigh Kessler

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

In 1998, Leigh Kessler moved to LA to start his stand-up comedy career. Like any comic, his earliest gigs were performing 3 to 7 minute sets at open mics and coffeehouses across the city, for any audience at any time, in the pursuit of becoming a professional stand-up comedian. Five years later, he had become a headline act at comedy clubs, casinos, colleges, resorts and on cruise ships for Norwegian, Costa/Carnival, and Royal Caribbean. Talent in Motion Magazine called him "one of the few comedians that can make anyone laugh out loud" and "soon to be Television's Newest Star". He was also one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Other credits include Sportsnet New York, MSG Network, Discovery Channel and Sirius Radio. Over the past decade, Leigh has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, and the NYC Department of Health. During that time, he has lead enterprise CRM technology marketing and branding for Motionsoft Gym Management Software and CharityEngine Nonprofit Management Technology including 7 times recognition on INC. 5000 list of America's Fastest Growing Private companies and 2 times Deloitte Fast 500. He is a frequent speaker & presenter on technology, fundraising, data strategy and audience development.

Closing Comedy Marketing Keynotes: Nadya Khoja

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

Closing Comedy Marketing Keynotes: Rachael Kay Albers

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

Closing Comedy Marketing Keynotes: Tim Washer

With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.

Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.

Keynote: Sarah Cooper

Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, “10 Tricks to Appear Smart in Meetings” and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.

Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.

"Keynote: Don McMillan ""Life After Death by Powerpoint"""

What do you get when a engineer-turned-comedian meets Powerpoint? Answer: The funniest Powerpoint presentation you will ever see. Don McMillan's unique show combines smart comedy and an array of charts and graphs guaranteed to make you laugh. Everyone knows that comedy helps deliver any message and Don's talk will both entertain and inspire you to add laughs to your marketing.

Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.

The Art, Science, and Comedic Secrets to Cranking Out Great Content

You already know the importance of adding humor to your content marketing, but do you know how to do it? Humor is a skill which means it can be learned. This session will teach you that skill by helping you understand the foundation for most humor and teach you a process for punching up your content to gain more clicks, increase engagement, and have a lot more fun.

Attendees will...
--Learn a step-by-step process to adding humor to their content.
--Understand 5 common humor devices.
--Be able to start using humor in the workplace on Monday.

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

Balancing the Art and Science of Comedy Marketing

The tricky thing about comedy and using humor in marketing is that it is both art and science. But, those two aren't as far apart as they sound. This session looks at both the common tropes (science) that show up over and over in great comedy marketing while examining the creative exploration (art) you and your team need to put these comedic patterns to work for your brand.

Attend this session and we promise you will understand 
-- How to use a handful of comedy tropes that provide common frameworks
-- How to develop a funny idea from an initial thought
-- How to work with other to critique and improve idea
-- How to ensure the idea is funny while aligning with and supporting your brand

Keynote: Jon Burkhart

Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.

Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.

Panel: Behind the Scene: Making Humor Work

Creating, developing, and producing humorous content is challenging, even if it’s your full-time job. But getting buy-in and securing budgets is much more challenging, especially in the red(tape) zone. Learn from this panel of polished pros on how they make humor work for businesses, TV networks, brands, and their own careers— securing budgets, producing great work, dealing with brand hardliners, forging buy-in, and staying focused on connecting deeply with fans. Best of all, get a behind-the-scenes view of each panelist who will be performing Stand Up at Comedy Marketing Club later in the evening.

Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.

Keynote: Bonin Bough

Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.

Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.

Comedy Keynote: Peter McGraw

Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.

Comedy Keynote: Andrew Tarvin

Andrew Tarvin is the world’s leading Humor Engineer teaching people how to get better results while having more fun. He has worked with thousands of people at 250+ organizations, including P&G, Microsoft, and the International Association for Canine Professionals. He is a best-selling author, has been featured in The Wall Street Journal, Forbes, and TEDx, and has delivered programs in 50 states, 18 countries, and 3 continents. He loves the color orange and is obsessed with chocolate.

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

Comedy Keynote: Sarah Cooper

Sarah Cooper is a writer, comedian and creator of the satirical blog TheCooperReview.com, which attracts 100K+ readers per month. She has been performing and producing comedy for almost 10 years, in between working for global tech corporations that stole her soul while also providing free lunches and lots of material. In 2016, Sarah’s first book, 100 Tricks to Appear Smart in Meetings, landed at #1 in the Books > Humor > Business humor > Paperback books > Books with pages > Handheld books category.

Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.

Comedy Keynote: Nadya Khoja

Nadya Khoja is a Visual Content and Digital Marketing Specialist. She is the Head of Marketing for Venngage, an online infographic and poster maker. She's been featured in Forbes, Mashable, The Next Web, CBC News, Huffington Post and Entrepreneur. She runs Drunk Entrepreneurs [https://drinkwithnadya.com], a web-series where she shares marketing and growth strategies after a few drinks. She is also very loud despite being very small.

In this keynote, attendees will learn 5 proven, unconventional and risky strategies to build up your followers, achieve press mentions, snag lots of free stuff and gain industry recognition, with some small risk of getting sued. Life is short, so why not go for it and join the influencer community!

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

Comedy Keynote: Jon Burkhart

Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.

Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.

Comedy Keynote: Kat Koppett

Kat is the eponymous founder of Koppett , a consultancy that specializes in applying improvisational theatre and storytelling techniques to enhancing individual and organizational performance. Her book "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", is considered a seminal work in the field.

When not on the road, Kat co-directs and performs with her improv company, The Mop & Bucket Co. (www.mopco.org) in it’s theatre - a converted 100-year-old firehouse by way of strip club featured on Jerry Springer.

The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.

Comedy Keynote: Norm Laviolette

As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over.

In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston.

During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.

Comedy Keynote: Roo Ciambriello

Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.

Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.

Comedy Keynote: Luna Malbroux

Named one of KQED's Women to Watch, Luna Malbroux is a comic, writer, and creator of the award-winning play, "How to Be A White Man". Winner of the Comedy Hackday Grand Prize at SF Sketchfest, Luna has made international headlines as the creator of EquiTable, an app that satirically solves the wage gap by creating 'reparations, one meal at a time.' A regular contributor to national publications, Luna has been featured on Fusion TV, AJ+ and Refinery 29. Tastefully crude, Luna is also the host and creator of the live and recording ongoing comedy talk-show, Live Sex. Originally from Louisiana, Luna has dazzled audiences all across the United States with her Southern charm mixed with her bold humor a feature at festivals and clubs alike.

Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing 'reparations, one meal at a time'. She's a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.

Comedy Keynote: Tim Washer

Tim Washer studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week Tonight with John Oliver. He’s emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW and Forrester’s CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.

Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.