Beyond Storytelling: Experiential Content that Performs

April 23, 2020, 10:30 am (40 Min)
Advanced digital tools allow us to understand the target audience more clearly than ever, and personalize messages at scale for better performance. But “content experience” is the driver for marketing success, crafted with insights from data. Attend this session to learn how to keep creativity in balance using the core elements of experiential content learned from top-performing assets delivering staggering results. You’ll learn to flex your creativity and create the kind of experiences that take your brand WAY ahead of the competition.

Attend this session to learn how to…

• Identify the elements of experiential content

• Transform static content into engaging experiences

• Motivate your audience in new ways

• Deliver 2x to 10x content marketing performance 


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